The Customer

OCTOBER 13, 2021

Fresh controversy over Facebook’s practices regarding misinformation and Instagram’s effect on children should cause brands, including rewards programs, to question their marketing on the social network. Social Media Has Many Faces. Some key Facebook demographic stats to know. Which Aligns With Your Brand? billion yearly.

Social Media 98

Social Media Advertising Agencies Media Loyalty 98

Navigate the Channel

DECEMBER 21, 2017

84% of millennial B2B decision-makers regard their mobile device as a critical tool – and 76% of older B2B buyers agree. Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Social Media Advertising Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. mobile users in the U.S. The marketing potential is endless. That was in 2012, when messengers were less popular.

Brand Identity 154

Brand Identity Branding Marketing Analytics Tools Traffic 154

Hubspot

DECEMBER 14, 2012

Nor is it dying in the wake of social media's rise in popularity. According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. Source: Epsilon ) Tweet This Stat.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Liveintent

OCTOBER 3, 2018

It’s only a matter of time until malls cease to exist and we all have carpal tunnel from shopping exclusively on our mobile devices, right? When Toys “R” Us closed its doors in June to much social media fanfare, many commenters were quick to blame Amazon for the beloved toy retailer’s demise.

Stats 66

Stats Amazon Mobile Marketing Rules 66

Brandwatch Marketing

JANUARY 7, 2019

With many millions now using the app every day, there is no shortage of Instagram stats and facts that show how popular it is. We’ve trawled the net to find the most up to date, amazing stats around. The network was bought by Facebook on 9 April 2012, for $1 billion. Instagram Marketing Statistics.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Contently

MAY 17, 2017

“There’s no doubt that online video marketing is on the rise. That’s a pretty impressive stat!” Every marketing and SEO blog is talking about online video marketing and every third company exec you talk to is planning to shift marketing dollars to an online video campaign.”

Customer Surveys 148

Customer Surveys Video Marketing Planning Work Management 148

Content Standard

SEPTEMBER 10, 2016

Having a social media marketing strategy still wasn’t mainstream, and people were largely unaware of the role that these technologies would come to play in their daily lives. The tech, trends, and behaviors surrounding social media are constantly evolving, leaving marketers to play catch-up. percent in 2016.”

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. You probably have noticed more publications, companies, and even experts in marketing or sales talking more about the power of employee advocacy. Employee Advocacy Stats for Marketing. Statusbrew ).

Statistics 99

Statistics Paid Content Peer-to-peer Stats 99

Webbiquity

MAY 3, 2012

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

Positioning 100

Positioning Business Mobile Marketing Stats 100

Hubspot

APRIL 30, 2013

At some point or another, we’ve all heard people spout off about the “death” of social media. So how should you, as a savvy inbound marketer , make sense of it all? As a data-driven and social media-loving company, we’d like to set the record straight: Social media is here to stay. Source: Experian ) Tweet this stat!

Stats 28

Stats Social Media Social Marketing Media 28

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. So, how useful can the platform be for your marketing campaigns? Let’s check the Pinterest stats to find out. 27% of marketers are already using Pinterest. 80% of Pinterest users access the channel via mobile.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

Convince & Convert

MARCH 15, 2013

Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. Social Media Stat of the Week.

Communities 140

Communities Mobile Advertising Emarketing Stats 140

Marketing Insider Group

MAY 10, 2012

As promised, here is the second infographic addition to my 8 great marketing infographics to inspire you in 2012. The first one, 18 Stats on the Mobile Market You Need To Know , was posted earlier this week and hopefully caused you to consider your mobile strategy. The 6 Steps to Inbound Marketing Success.

Inbound Marketing 100

Inbound Marketing Cost per Lead Marketing & Strategy Stats 100

Convince & Convert

MARCH 22, 2013

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. “What we do in social media today might not be what we do next year.” Listen Now .

Emarketing 131

Emarketing Personalization Social Media Marketing Management 131

Hubspot

JUNE 29, 2012

Sick of hearing the same "the internet is changing marketing" speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? 21 Internet Marketing Statistics That May Surprise You. Tweet This Stat! Tweet This Stat! Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 7) B2B marketers use email segmentation heavily.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Digital B2B Marketing

SEPTEMBER 24, 2013

Long-term, these could change the face of online marketing and advertising for almost every company. Online advertising companies that use big data in advertising are today’s market darlings. RocketFuel’s successful IPO last week underlines the value the market is putting on these companies. Google wants to be both.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link]. Find us on iTunes: [link].

Social Media 115

Social Media Media API Twitter 115

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Online Marketing Institute

NOVEMBER 16, 2012

); //. Marketing News & Expert Advice. Topics Stats & Tools Training & Education Jobs White Papers. B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. SEO Paid Search Search Marketing. ClickZ Awards. ClickZ.asia.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Hubspot

MAY 29, 2015

For example, the report reveals how much mobile has been changing internet usage. The services we use to buy our homes, rent cars, order food, get a hotel room, and shop are inherently mobile. Overall Internet Usage Growth Is Slowing, But Mobile Video is Accelerating. Mobile Usage Has Outpaced Desktop. People now spend 2.8

Advertising Agencies 28

Advertising Agencies Mobile Advertising Paid Search Agency Verticals 28

Hubspot

NOVEMBER 11, 2011

Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven? Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! We've found some pretty awesome marketing stats you can use, for starters. Mobile Use.

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Hubspot

NOVEMBER 25, 2011

As retailers prep their brick and mortar presence with lights and glitter, smart inbound marketers are also taking to the internet in order to cash in on their online sales. Take a look at some mind-blowing statistics and predictions around the use of mobile devices, online coupons, and email marketing this holiday shopping weekend.

Statistics 28

Statistics Stats Mobile Advertising Marketing Budget 28

Hubspot

FEBRUARY 12, 2019

As a video marketer, you already know how crucial building a YouTube presence is for boosting your videos’ and brand’s visibility. 51 YouTube Stats Every Video Marketer Should Know in 2019. 51 YouTube Stats Every Video Marketer Should Know in 2019. YouTube Mobile Stats. YouTube Demographics Stats.

Youtube 101

Youtube Stats Video Marketing Mobile Advertising 101

Hubspot

AUGUST 21, 2013

Bonus: You may just learn a thing or two about marketing while you''re at it. ;). 20 of the Best SlideShares for Marketers. 4) Rethinking the Mobile Web, Bryan Rieger. Often when marketers think about the "mobile web," we think of iPhone vs. Android. Rethinking the Mobile Web by Yiibu from Bryan Rieger.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Hubspot

JUNE 14, 2012

Trouble is, the debate is usually framed around various studies that report on Twitter usage, citing increases in things like number of users, tweets, and mobile usage. Well we think it's time to look into the question further; it's time to host an official marketing debate about whether Twitter is a dying social network.

Social Networks 28

Social Networks Twitter Stats Churn Rate 28

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Digital Marketing Philippines ). eMarketer ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Hubspot

MARCH 27, 2014

Darwin''s theory has me thinking about the indisputable shifts the marketing industry is experiencing today. Just 10 years ago, social media, search marketing, mobile, Google, and YouTube were in their infancy. So I wonder, if marketing has seen so much transformation, what about the people leading the charge?

CMO 28

CMO Enterprise Management Work Management Marketing Management 28

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Or if not—how have recent changes in Facebook’s layout changed best practices for marketers? The Simple Science of Facebook Engagement by MyBeak Social Media.

Stats 100

Stats Facebook Best Practices Mobile Advertising 100

Convince & Convert

JUNE 8, 2012

This is Episode 19 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. What’s left for the mid market?

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Hubspot

FEBRUARY 10, 2013

If you exclude context from your marketing strategy , not only will your audience become horribly confused, but you’re going to get left in the dust, too. It's up to all of us marketers to deliver the right message, to the right person, at the right time. Read the full story from Marketing Land here. Not to worry, though!

Buyer Personas 28

Buyer Personas Adwords Paid Search Agency Landing Pages 28

Hubspot

OCTOBER 16, 2013

These companies just made some smart marketing decisions that led to some serious growth spurts along the way. Uber, a mobile app that connects riders to taxis and car services, took this event as an opportunity to help. Social media wasn''t an afterthought with Pinterest -- it was a central artery of the way the site operated.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28