KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. Optify’s 2013 B2B Marketing Benchmark Report. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Webbiquity

MAY 3, 2012

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

Positioning 100

Positioning Business Mobile Marketing Stats 100

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

EMagine B2B Blog

MARCH 18, 2015

Earlier this month, Google partnered with Millward Brown Digital to find out some of the changes being made in B2B marketing over the last two years. After surveying over 3,000 B2B researchers and decision makers, they found 5 new realities that are changing the face of B2B marketing. The way searches are being made has changed.

B2B Marketing 40

B2B Marketing Planning B2B Search Engine Marketing 40

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

JULY 2, 2012

Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. Several factors impact the share of traffic that any marketer can expect to generate from organic search, including: Having an ongoing SEO program (including a blog).

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Traffic PR Correlation Advertising Benchmark 100

KEO Marketing

FEBRUARY 29, 2016

February 29, 2016 – KEO Marketing ( www.keomarketing.com ), a full-service business-to-business (B2B) marketing agency, has announced that the Human Rights Campaign has renamed its Arizona Individual Equality Award in Sheila Kloefkorn’s honor. Kloefkorn is founder and president of KEO Marketing. About KEO Marketing.

Campaigns 48

Campaigns Advertising Agencies Paid Search Agency Mobile Advertising 48

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

AUGUST 9, 2011

Marketing isn't free. One of the core challenges for marketers is understanding how to allocate limited marketing funds for maximum return on investment. New data released by Focus.com , a website that connects business thought leaders, paints an interesting picture about the future of marketing investment.

Inbound Marketing 28

Inbound Marketing Allocation Top of Funnel Work Management 28

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

KoMarketing Associates

FEBRUARY 29, 2012

Should B2B marketers be focused on a mobile marketing initiative? I suspect part of that reason is the ever growing list of marketing responsibilities are clients have on their plate, satisfying short and long-term marketing goals. Global mobile data traffic grew 2.3-fold mobile devices per capita.

Internet Marketing 120

Internet Marketing Mobile Marketing Statistics B2B Marketing 120

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one. 1) Social Media Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Single Grain

FEBRUARY 19, 2020

The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. As part of our ongoing coverage of artificial intelligence (AI) in marketing, we’ve compiled a list of ten enterprise-level providers of technology solutions that utilize AI in some capacity.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

KoMarketing Associates

OCTOBER 28, 2013

If you aren’t familiar with the Direct Marketing Association, it bills itself as “the premier trade association for marketing leaders who want to advance and protect responsible data-driven marketing” and their annual conference is one of the biggest marketing trade shows around.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Scoring 120

seo.co

JUNE 13, 2021

Around 90% of people use Google for searches made via desktop. At the same time, Google now rules 95% of the mobile search engine market. Google Trends, started in 2012 , is one of the most powerful tools as it bears the knowledge of frequently changing search trends. Did you know?

Paid Content 111

Paid Content Trends Traffic Google 111

KoMarketing Associates

DECEMBER 21, 2012

As content marketers, there’s something to be said for infusing your writing with nostalgia. In this post, we’ll take you through the ghosts of content marketing past , present , and future to reflect on the evolution of content marketing a la Charles Dickens. Ghost of Content Marketing Past. You get the idea.

Planning 120

Planning Content Marketing Television marketing Advertising Agencies 120

QuanticMind

AUGUST 31, 2018

As a search engine marketer, you don’t have to be the best marketer on the internet in order to be successful. Enter a few of the highest priority phrases into the major search engines, and note what types of listings show up for each competitor. Search engines consider social activity, and a 1.4

SEM 40

SEM Paid Content Tactics Cost Per Click 40

Webbiquity

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Valasys

AUGUST 9, 2019

It was a time for a renaissance in the SEO world when the SEO strategists had already started thinking of integrating with Social Media strategists & working on the optimization of video-based content vis-à-vis the text-based ones for keyword mining & targeting. Before that, the role of content was viewed as secondary.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Marketing Insider Group

JUNE 7, 2012

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence. I tried to identify the challenges of using paid search as a proof point that pull marketing is not a cheaper, more effective approach.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

Hubspot

AUGUST 9, 2018

If someone were to ask you, “Do you know what marketing is?” But when asked to define marketing, you might struggle. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics.

Paid Content 100

Paid Content Social Media Statistics Research 100

EMagine B2B Blog

MARCH 28, 2013

More and more users are accessing websites and making business decisions on mobile devices every year. Many of these same businessmen no longer carry a laptop with them when out of the office, preferring to stay in touch with office matters, and research new solutions with mobile devices. Responsive Web Design vs Mobile Websites.

SEO 40

SEO Long Tail Marketing Mobile Marketing Marketing Analytics Tools 40

Marketing Insider Group

JULY 8, 2010

So why is this important for B2B Marketers? Innovation is not necessarily about new products or technical developments but can be just as much about people, marketing approaches, and processes. The wants and needs of the market are not always serious and sometimes are downright frivolous. 10 Reasons Why Mobile is Hot!

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

So why is this important for B2B Marketers? Innovation is not necessarily about new products or technical developments but can be just as much about people, marketing approaches, and processes. The wants and needs of the market are not always serious and sometimes are downright frivolous. 10 Reasons Why Mobile is Hot!

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Hubspot

JUNE 5, 2012

In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. In this post, we’ll walk through 6 such tools that all help you analyze your site like a marketer. Google’s Webmaster Tools is novice-friendly with robust resources explaining the fundamentals of Google search.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

KoMarketing Associates

NOVEMBER 10, 2013

Every two weeks here at KoMarketing, we have a team training where we sit down as a group and discuss a specific area of online marketing. During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. That is huge!

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Stats Facebook B2B Marketing B2B 120

KoMarketing Associates

DECEMBER 14, 2012

This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. Understanding the Content Marketing Explosion. Hope you enjoy!

Internet Marketing 120

Internet Marketing B2B Marketing B2B Search Engine Marketing 120

Webbiquity

FEBRUARY 24, 2015

SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. Alex Schultz, the VP of Growth at Facebook (and formerly marketing manager at eBay) “has no educational background in marketing, instead opting to get his masters in physics at University of Cambridge.”

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Webbiquity

JUNE 4, 2013

So what’s a marketing manager, PR professional or SEO specialist to do? Use effective SEO tools and marketing metrics. Louis Rix recommends four questions that marketers ask before hiring an outside SEO consultant or firm, such as what kinds of reports they provide and how they build links (great question).

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Paid Content Tactics SEO Tips 100