Confessions of a B2B Marketer

MARCH 15, 2023

Who would your ideal SaaS partners be and how can you incentivise them to promote you? Which big players in your niche can you convince to promote each-other? Wade quits his job as they sell lifetime access to the initial Beta in January 2012 for $100 to ten or so customers. ? and you of course!) hit 200k MRR?

API 52

API Startups Domain Outreach 52

Onalytica B2B

SEPTEMBER 7, 2018

1 Oncology Pharmaceutical Company in Bangladesh in 2012. I regularly share tips and tricks for effective Personal Branding, creating business and product brand strategy, Digital Marketing, Social Media Marketing and technology integration via various social media like Twitter, LinkedIn and on my blog, jadirectives.com. .

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Use the dominant formats, namely Facebook, LinkedIn, Twitter, Google+ and StumbleUpon. 1. Weak U.S.

Social Media 48

Social Media Social Marketing Planning Media 48

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. On LinkedIn, he talks of churning good quality content.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Excelsior Research

FEBRUARY 1, 2022

1) Flyers with LinkedIn profile: For the position of marketing specialist, Jonathan Swift took a different route. Instead of a traditional resume, he printed flyers with his name, photo, and QR code promoting his LinkedIn profile. Share on linkedin. Five creative job applications that will blow your mind away.

Ideal Customer Profiles 52

Ideal Customer Profiles Youtube Creativity Paid Search Agency 52

The Point

JUNE 26, 2013

the actual content is being created at the same time as the promotional material. If someone then elects to “join” that event, not only will you be promoting the event to that individual’s Facebook friends, those who join the event will see a reminder of the upcoming date every time they log into Facebook. Comments welcome.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012. Marketers now have more real estate to promote their company and give followers a better feel of what the company is all about. 5) Tailored Trends.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Zoominfo

FEBRUARY 25, 2018

There’s a time and a place to promote your products. Instagram, Pinterest, and Facebook are visual platforms whereas Twitter and LinkedIn are typically used to distribute news. On the morning of July 20 th , 2012, the magazine tweeted, “Good morning, shooters. Check out our Twitter and Facebook banners below. Happy Friday!

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Sprout Social

FEBRUARY 27, 2017

LinkedIn Statistics. LinkedIn Statistics. As the world’s largest professional network, LinkedIn continues to grow. With LinkedIn demographics vastly different than most other networks, it’s important to know what’s going on with the channel. LinkedIn posts with images receive 200% more engagement than text-only posts.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Hubspot

FEBRUARY 1, 2021

The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Marketing Insider Group

DECEMBER 18, 2012

” Some have called 2012 “ the year of the story.” I’m not sure 2012 will be remembered as the year of the story. I believe the forces of Content Marketing and Social Business have made great strides in 2012 and will continue to move forward in 2013. Focus On The Customer.

Content Marketing 100

Content Marketing Content Advertising Agencies Work Management 100

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right).

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

KoMarketing Associates

JANUARY 23, 2014

In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. 10 of the Best B2B Internet Marketing Infographics of 2012. We would love to hear more via comments below. Hope you enjoy! The B2B Buyer is in Control. So What Are You Going to Do About It?

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Marketing Insider Group

SEPTEMBER 11, 2015

Best choice for targeting a niche professional audience: LinkedIn Sponsored Updates. LinkedIn provides unmatched targeting based on first-person qualified data, reaching professionals with an aspirational mindset. 91% of business marketers prefer LinkedIn for content distribution – more than any other platform. The numbers.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Customer Experience Matrix

JANUARY 22, 2014

Leadsberry is among the oldest of these systems, launched in July 2012. On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. The system was released in mid-2012 and starts at $1,050 per month including a Dynamics license.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

KoMarketing Associates

FEBRUARY 19, 2013

For example, we know for most B2B companies, LinkedIn is better at driving conversions than Facebook or YouTube. Based on that information you may want to spend more time on LinkedIn. Note: The book emphasizes the 80/20 rule for non-branded vs. branded content for social media promotion. A good rule of thumb.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing. Change or die!

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

Contently

APRIL 19, 2017

In 2012, in the midst of an IPO, Facebook made a concerted effort to transition from desktop to mobile. LinkedIn has quietly introduced video features as well, though only for influencers thus far. Five years later, that transition is largely complete. By 2020, eMarketer predicts that 59 percent of U.S.

Social Media 167

Social Media Trends Emarketing Media 167

Marketing Insider Group

JULY 12, 2012

So how is your 2012 shaping up? Late last year, I offered a few marketing predictions for 2012 and now it’s time to take stock and see if I missed the mark… Prediction 1: Sales Enablement is More Important Than Ever. Big Mistake! Videos and Gamification and Visual Content will continue to grow in importance.

Marketing Management 100

Marketing Management B2B Thought Leadership Curation Paid Search Agency 100

KoMarketing Associates

FEBRUARY 10, 2021

The Knowledge Graph was launched in 2012 and has accumulated an impressive amount of data. While there is no direct SEO optimization here, ensuring that your brand remains active on Twitter can be valuable in promoting thought leadership, strengthening brand awareness and taking advantage of this search feature. SEO Consideration.

SERP 295

SERP Features Google Top of Funnel 295

Convince & Convert

FEBRUARY 22, 2013

The hashtag was actually originated by a consumer on Twitter, and Audi actually gave her the car for a weekend and filmed it, then ran a promotion on the hashtag. Social Media Stat of the Week: 800,000 of LinkedIn’s 1% tweeted their rank. LinkedIn, with probably the most robust email re-engagement strategy to date,

Brand Identity 136

Brand Identity Branding Paid Search Agency Social Media 136

Content Marketing Institute

DECEMBER 12, 2017

Brands will continue to invest in content, as they have been over the last few years; but that investment will shift from mostly writing services and paid distribution/promotion to a whole host of services – production, more animation and video-related graphics, voice talent, etc. Jason Miller, global content marketing leader, LinkedIn.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. Create extra avenues to sell and promote your products. Promote your own content to reach new people without big advertising costs. Run social-led competitions and promotions.

Social Media 105

Social Media Social Marketing Media Planning 105

Hubspot

MAY 15, 2017

That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat. Facebook is a particularly good vehicle for promoting your external content -- things like blog posts, reports, or videos. 3) LinkedIn. So read on -- and start writing.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. LinkedIn requires greater group participation, asking and fielding more in-depth questions and discussions. LinkedIn was considered the “most important channel” for B2B marketers.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

OCTOBER 12, 2015

My 2012 Marketing predictions included the challenge of CMOs struggling with talent, a hope that marketing would increase their focus on supporting sales (dead wrong). But I’ve been re-posting my content on Linkedin for over a year with some great results. But look back at my 2012 prediction. Not gonna happen at scale.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Social platforms such as LinkedIn, TikTok, etc. Dark Social is a term coined in 2012 by Alexis Madrigal , who shed light on the idea that we are only measuring the tip of the iceberg. At the Agency, LinkedIn has become our second home.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Marketing Insider Group

MARCH 29, 2012

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. “Social Media” is so 91 days and 42 seconds ago….

Curation 100

Curation Marketing Management Content Marketing Buyer's Journey 100

Webbiquity

MAY 17, 2016

On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). Sample review: “Super user friendly, works perfect and is very affordable! I can even connect it to my Buffer account. It simply rocks!” — RazorSocial.

Planning 145

Planning Research Tools Best Practices 145

Marketing Insider Group

DECEMBER 4, 2012

In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content. Where did I fall short?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Heinz Marketing

MAY 29, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We are featuring every episode of Sales Pipeline Radio on demand on LinkedIn, as well as every episode in the history of Sales Pipeline Radio. You can subscribe on LinkedIn. I’m your host, Matt Heinz.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 98

Hubspot

FEBRUARY 23, 2017

Friendster’s launch paved the way for sites like LinkedIn (2002), Myspace (2003), and Facebook (2004) to launch networks with similar features, such as Myspace’s Top Eight friends, Facebook friend groups, and LinkedIn connections. Eons.com was launched in 2006 and shut down in 2012. 5) Open Diary.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Hinge Marketing

JANUARY 9, 2020

According to LinkedIn , there are more than two million posts, articles, and videos added to that social media platform every day. On October 14, 2012, from Roswell, New Mexico, Baumgartner ascended in a stratospheric, helium balloon 24 miles up in the air to the edge of space. billion websites. Source: Red Bull Stratos.

Research 118

Research Co-Registration Brand Identity Branding 118

Marketing Insider Group

SEPTEMBER 4, 2012

Common mistakes include talking too much about your products, promoting your company before you’ve allowed them to get to know you at all, or even “creative storytelling” that is an obvious or insidious attempt at getting the reader to enter into a sales conversation before they are ready. 6 Steps to Content That Isn’t Boring.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Marketing Insider Group

JANUARY 27, 2014

Your best content is lost among too much product promotion. In November, 2012 the Coca-Cola company declared the death of its own corporate website. ” According to Sam: Our goal is not to promote ourselves but our thinking; our website is not a sales tool but an educational one. Not to promote their products.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

Marketing Insider Group

AUGUST 1, 2013

Your target audience is constantly exposed to massive amounts of content from competitors via blogs, Twitter, Facebook, LinkedIn and e-mail. According to Cisco, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. Absolutely! How big is the video marketing opportunity?

Video Marketing 100

Video Marketing Paid Search Agency Advertising Agencies Marketing Automation Services 100