Hubspot

MARCH 1, 2012

#InboundWisdom is a weekly amalgamation of tips from Twitter users based on a question posed by HubSpot. On February 10, HubSpot asked for tips marketers wish they could have given Super Bowl advertisers , and on February 27, we asked for tips to give event marketers to keep their efforts inbound. Create Calls-to-Action. Inboundwisdom.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

JULY 11, 2012

To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012. Before we reveal the findings of this analysis, let’s cover the various link types we feature in our HubSpot email sends. Main Call-to-Action Link.

Email Marketing 28

Email Marketing CTR Paid Search Agency Hubspot 28

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Odden has gone across the globe to share his insights regarding data-informed and customer-centric marketing. Aaron Agius has had an interesting and intriguing path to digital marketing.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

AUGUST 13, 2012

But you may have heard that we're in the heat of planning the biggest inbound marketing conference ever (at which Cyndi Lauper is indeed performing) -- INBOUND 2012. We're going to share some of our secrets with you that have helped drive our ticket sales for INBOUND 2012; hopefully these will help you promote your next event, too!

Conference 28

Conference Paid Search Agency Urgency Marketing Pricing 28

Hubspot

JANUARY 14, 2013

Ideally, candidates will meet these requirements and have prior experience or interest in your industry. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MARCH 21, 2012

You know, something worth redeeming in exchange for their contact information. But let's say leads that find HubSpot via search terms related to SEO and download content about SEO convert at an extremely high rate -- that'd be an excellent topic to select for a blog bundle offer! So what's a time-crunched marketer to do?

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Ranking 28

Webbiquity

OCTOBER 16, 2012

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Twitter Facts.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

FEBRUARY 7, 2012

Webinars (Live & Archived). People don't like to give up their contact information freely, and your lead-capture form will create some friction. In the simplest sense, an offer is valuable if it addresses the problems, needs, and interests of your target audience. What an Offer Is. Slideshows. Industry Case Studies.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Hubspot

DECEMBER 14, 2011

And no matter which channels deliver that help, from blogs and social sites to webinars and whitepapers, email is still playing an integral role in cultivating those business relationships. This is great news, because it suggests that email will continue to improve in 2012. Connect with HubSpot : Optimize and Test Regularly.

Email Marketing 28

Email Marketing Effectiveness Planning Auto Responder 28

Hubspot

APRIL 18, 2012

If you think about it, all of these distinct personas have very different interests and needs. What information are they typically searching for? What kind of information do they tend to consume online? question specific to each individual buyer persona. What do they need most? What kind of search terms do they use?

Design 28

Design Marketing Websites Buyer Personas Case Study 28

Hubspot

AUGUST 21, 2013

Check out the SlideShare below from Desk to get a better picture of how customers act with much more information and communication at their fingertips. If you''re interested in brand strategy and design , this presentation is for you. 10 Lessons from the World''s Most Captivating Presenters, HubSpot. from Velocity Partners.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Hubspot

APRIL 4, 2012

Some information about what content future emails will contain. Your privacy policy to ensure their information will be used properly. HubSpot, for example, does this with our free Inbound Marketing Assessments. If someone signed up for product update emails, perhaps they'd also be interested in signing up for blog updates!

Opt-out 28

Opt-out Opt-in Privacy Policies Sales Cycle 28

Hubspot

OCTOBER 1, 2012

At INBOUND 2012 last month, HubSpot CEO Brian Halligan shared the results of a study on the lovability of different professions. Every month, the HubSpot marketing team puts together a 100+ slide deck on the previous month's results. Those 100 slides are more for our CMO, a few interested executives, and some other go-getters.

Lead Ranking 28

Lead Ranking Lead Scoring Organization Work Management 28

Hubspot

DECEMBER 28, 2011

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. Here's how you can step up your social media game and leverage all social media has to offer your business in 2012. Are you planning to move beyond social media experimentation in 2012?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

AUGUST 7, 2012

A 2012 study from Ipsos OTX and Ipsos Global @dvisor revealed that 22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network such as Facebook or Twitter. — Ekaterina Alexeeva (@Kaplya_indigo) July 26, 2012. 5) Educate Through Google+ Webinars.

Social Media 28

Social Media Creativity Media Landing Pages 28

Hubspot

MARCH 27, 2013

Seems like with all that data, marketers could harness it to somehow inform their content strategy, right? 4) HubSpot. If your business happens to aggregate data that's of use to you in creating or informing content, you don't want to neglect it. Now, consider that there are more than a billion monthly active users on Facebook.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Hubspot

DECEMBER 23, 2011

Now let's break down the steps for this effective lead generation recipe so you can ramp up your efforts this month, or start January 2012 with the formula for success. This is first-hand information about what dogs people on a daily basis, and perfect fodder for content creation. lead goals. Getting Found. Blog, blog, blog.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 28

Hubspot

NOVEMBER 30, 2016

This is an article I would definitely be interested in reading, and it helps that the ad appears like a native post promoting an article in my New Feed. And with 8 billion videos being watched on Facebook every day, it serves as an interesting -- and potentially profitable -- ad type for marketers to try out. It's relevant.

Facebook 28

Facebook Paid Search Agency Work Management Ads 28

Hubspot

JANUARY 5, 2012

It's a way to get more marketing mojo out of Facebook on your own website, and with a social network that has amassed over 800 million active users and is expected to include over 90% of US social network users in 2012 , what business wouldn't want to jump at that opportunity? Facebook currently boasts 11 of these Social Plugins.

Facebook 28

Facebook Social Marketing Planning Paid Search Agency 28

Hubspot

OCTOBER 19, 2012

So while it's nice to have a hashtag for an event, like a webinar or a trade show, don't lose your mind if it doesn't become a trending topic. Just do your loyal fans a favor, and find a new interesting nugget of information to call out in your update. The point of hashtags is that they join together common conversation threads.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

OCTOBER 27, 2020

Luckily, there are resources you can count on to always have trustworthy, valuable, and well-researched information. HubSpot's first season of Skill Up is all about SEO. This beginner-friendly show is designed to familiarize you with SEO concepts and best practices without overwhelming you with information. SparkToro Trending.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Hubspot

AUGUST 21, 2023

Go-to-market strategies help maintain alignment throughout the whole product lifecycle because they include roadmaps and planning documents that keep the team informed on who will be handling which tasks. In the traditional sales funnel, there is a lot of general interest at the top. number of licenses or seats).

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Hubspot

MAY 3, 2018

Facebook ranks live videos higher in the News Feed, as well as videos with higher watch and completion rates and videos that are clicked on or unmuted as signals of viewer interest. Ultimately, there are thousands of factors that inform Facebook's algorithm of a meaningful interaction. 2007-2012: Fan Pages.

Facebook 78

Facebook Organization Broadcasting Lead Ranking 78

Webbiquity

JANUARY 3, 2012

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. This evolution has changed life for sales reps as well.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Hubspot

MAY 19, 2020

So while it's nice to have a hashtag for an event, like a webinar or a trade show, don't lose your mind if it doesn't become a trending topic. Just do your loyal fans a favor and find a new interesting nugget of information to call out in your update. The point of hashtags is that they join together common conversation threads.

Social Media 69

Social Media Cost per Lead Social Marketing Work Management 69

Webbiquity

MARCH 27, 2013

Jesse Stanchak interviews “LinkedIn Jedi” Dave Gowel about using LinkedIn as “a relationship filter, that when you put in all the relationships that you already have, it allows you to see the ones that you could have more easily, or get information about potential ones.” There are a bunch of templates to choose from too.”

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Linkedin Paid Content Tactics Tips 100

Hubspot

APRIL 26, 2012

79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! billion worldwide social media users in 2012. Here's what comes up for HubSpot , for example: Notice all those orange call-outs? I guess it's possible , but it certainly won't stay that way for long.

Social Media 28

Social Media Media Work Management Marketing Management 28

Hubspot

JULY 29, 2018

They rely heavily on the " curiosity gap " by creating just enough interest to provoke engagement. For example, HubSpot's Twitter handle is @HubSpot. Social networks use hashtags to categorize information and make it easily searchable for users. Handle - Handle is the term used to describe someone's @username on Twitter.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

JUNE 17, 2013

Best Free Social Media Icon Sets for 2012 by DandyWP. While there is inevitably some overlap between this post and the one above, here you will also find interesting icon sets along the themes of trucks, blueprints, monochrome and hand-drawn themes. 14 Real-Life Examples of CTA Copy YOU Should Copy by HubSpot.

Design 100

Design Resources Mobile Advertising Landing Pages 100

Hubspot

DECEMBER 28, 2012

You know, the one where you announce your next sale, ebook, webinar, coupon, free trial. These emails are mainly for the sake of fulfilling your promise to the user, and storing the information you promised them safely in their inbox. 3) Product Information Emails. 1) Emails About Your New Marketing Offers. and the list goes on.

Template 28

Template Email Marketing Co-Registration Planning 28

Hubspot

APRIL 4, 2012

Social Media Examiner's Michael Stelzner is releasing his 2012 State of the Social Media Marketing Industry report today after his 1:00 PM EST webinar with HubSpot's Content Strategist Kipp Bodnar, where the two will review all the juicy data. What Social Media Marketers are Outsourcing in 2012. Connect with HubSpot :

Social Media 28

Social Media Work Management Media Marketing Management 28

Hubspot

MAY 9, 2012

Let's take a random CTA from HubSpot's website as an example: This call-to-action to subscribe to our blog promises the visitor that he or she will receive email updates of HubSpot blog content, and that content will cover all inbound marketing topics like SEO, blogging, social media, and the other topics listed in the copy above.

Landing Pages 28

Landing Pages Click Rate Inbound Marketing Sales Cycle 28

Hubspot

APRIL 24, 2012

Every time we host live webinars (and as this long list suggests , that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. Hashtags are great for centralizing conversations around live, in-person events or conferences, live webinars, or other marketing campaigns you're running. What is it?

Twitter 28

Twitter Paid Search Agency PR Keywords 28

Hubspot

AUGUST 8, 2012

Here's how to get started: Write interesting blog posts to drive visitors to your website and establish your company as thought leaders in your industry. Plus, they're small, digestible nuggets of information that people can easily share to increase their own industry clout. Charismatic people aren't usually seen begging for friends.

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Paid Search Agency Social Media Differentiation Custom Publishing 28

Webbiquity

AUGUST 18, 2012

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. 70% of marketers plan to increase the number of different social platforms they use in 2012. 92% of retweets are based on “interesting content.” Marketingeasy ). eMarketer ).

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Paid Content Social Media Social Marketing Statistics 100

Hubspot

AUGUST 21, 2012

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Not interesting enough?!" Of course it's interesting enough.". Are you passionate about it?

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

Hubspot

JULY 31, 2012

And in order for this to work, you need marketing content that will interest your audience and capture their attention. This includes content such as blog posts, videos, webinars, ebooks and whitepapers, reports, and interviews. ebooks, webinars, kits, presentations) are most popular. The best times to post are between 10 a.m.

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Lead Gen Google Optimization Ad Frequency 28