Convince & Convert

AUGUST 8, 2019

use Facebook Messenger. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg.

Brand Identity 154

Brand Identity Branding Marketing Analytics Tools Traffic 154

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. If you need help getting started, here is a guide for executing a Facebook ad campaign , and a guide for executing a LinkedIn ad campaign. Our tip: these calls-to-action should be bold, easy-to-find buttons in a color that’s difficult to miss. Just kidding.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. Follow these tips to ensure your business's content stands out, spreads naturally, and markets itself among your target audience, buyer personas, leads, and customers. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. PR Monitoring and Management Tools: Which is Best? The One Effective Use of Facebook for B2B Marketing (March 9, 2010). 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 So Far (August 16, 2010).

PR 100

PR Stats Social Media Twitter 100

Convince & Convert

MAY 23, 2017

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg.

Brand Identity 131

Brand Identity Branding Marketing Analytics Tools Traffic 131

Hubspot

AUGUST 18, 2017

Reading it is like looking at my middle school Facebook pictures -- it’s almost too cringe-inducing. Listed below are eight essential writing tips I’ve gleaned from all my classes and content marketing experience. 8 Essential Writing Tips for Crafting Clear, Concise, and Compelling Content. What writing tips do you find useful?

Tips 78

Tips Class Copywriting Fulfillment 78

Marketing Insider Group

OCTOBER 9, 2012

e6e6e6 ;'> October 1, 2012 9:23 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> October 3, 2012 3:29 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> October 4, 2012 9:45 am via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> October 3, 2012 9:14 am via HootSuite Reply Retweet Favorite. Great tip from @ robyoegel.

B2B 100

B2B Top of Funnel Digital Marketing Funnels Conference 100

KoMarketing Associates

FEBRUARY 19, 2013

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. The book offers tips and advice for community managers on how to set up, manage, and run a social media program. How are people talking about you?

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

ClickZ

NOVEMBER 12, 2020

30-second summary: Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Facebook, Google and Amazon claim brand data entered into their databases is anonymized before it’s used, but this simply isn’t possible in supervised machine learning.

Privacy 105

Privacy Ad Exchange Marketing Management Ideal Customer Profiles 105

ClearVoice

FEBRUARY 1, 2022

She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. You can find her on Facebook , Instagram , Twitter , YouTube , and her website. Amber Whittington is a California-born Youtuber, actress, basketball player, activist, and the Founder of Amber’s Closet. Alex Wolf, Host of The Alex Wolf Podcast.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Biznology

JULY 28, 2014

Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. Facebook reports 1.23 billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012.

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

LeadSquared

MAY 21, 2013

As soon as Facebook introduced the Timeline for pages in March 2012, many experts were quick to write off the future of Facebook Landing Pages; but one year hence, Facebook Landing Pages are still relevant for businesses. 1) You can Use them for Lead Capture from Facebook Ads. Familiarity has a major selling point.

Landing Pages 52

Landing Pages Cost Per Thousand Cost Per Click Facebook 52

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. I can’t think of anyone betting against the Internet in 2012.”. I just have to go to their Facebook page and I can complain – and it’s public to everyone.

Social Media 105

Social Media Social Marketing Media Planning 105

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. His Twitter feed is often a one-stop shop for trends, tips, and tricks. Missed the countdown? LKhYMGcAOv. — Jon Loomer.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Hubspot

OCTOBER 28, 2020

11 Tips to Help You Cultivate a Data-Driven Marketing Team. It's no wonder data can be such a headache — you need to have the right tools in place to collect it! Now that you have a reliable, integrated, and all-encompassing analytics tool in place, use it to its fullest potential. Put the right analytics in place. share it!

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. While the ‘tip of the iceberg’ shows you numbers on who’s engaging with your content, they don’t show what is REALLY happening. Dark Social channels, e.g. Whatsapp, Facebook Messenger, etc. I can measure impressions, clicks, views, etc. Review sites.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Sprout Social

JANUARY 16, 2020

Arguably one of the best examples requires us to rewind to 2012 with Dollar Shave Club’s “Our Blades are F ing Great” campaign. Here are our six tips for marketers looking to produce viral, share-worthy content and increase their overall visibility on social media. This is a straightforward tip to part with, but an important one.

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

Convince & Convert

MAY 1, 2014

.” Click the play button to listen here: ">[link] Read on for the full highlights: [link] BringJerryHome.com Creator, Bob Pfeifer Bob Pfeifer @bringjerryhome In 2012 when Bob’s son Jerry didn’t return from a trip to Central Europe, Bob knew nothing about social media. Bob found very little resistance to his efforts.

Social Media 147

Social Media Storytelling Communities Paid Search Agency 147

BenchmarkONE

SEPTEMBER 23, 2021

Generation Z—those born roughly between 1996 and 2012—are fast becoming the most powerful consumer group, even if some are only nine or ten years old. . Action tips: The main priority when it comes to attracting Gen Zers is open-mindedness. Action tips: Keeping up in these economic times demands an innovative approach.

Small Business Marketing 57

Small Business Marketing Trends Business Ethics 57

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. With a little help from a tool like Sprout Social , you may even find out exactly where your audience comes from and tailor your content accordingly. Pinterest users are also doubly likely to say their time on the platform was well-spent.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

ConvertKit

NOVEMBER 9, 2020

A 2012 study led by Dr. Paul J. Pro tip: Consider how your wording of the discount you’re offering drives urgency or loss aversion. Pro tip: Check out three more ways to create urgency around your product launch in this blog post from ConvertKit creator Sean McCabe. Discounting also makes for a great promotional tool.

Bundling 93

Bundling Urgency Marketing Pricing Price 93

Webbiquity

FEBRUARY 2, 2012

At the end of last winter, posts about how cool Quora was, the various uses for the site, and tips for getting the most out of it seemed ubiquitous. As things stand now, there’s unlikely to be a 2012 version of this post next year. Blogger interest in the site seemed to follow a similar pattern. Will it go the way of MySpace?

Best Practices 100

Best Practices Social Media SEO Blogger 100

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook. Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. To learn more about Facebook’s contest rules, visit their Page Guidelines.

Social Media 100

Social Media Media Rules Guidelines 100

FMG Suite

JULY 7, 2019

Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. Wiliam Bryan, an advisor with LPL Financial, achieved this: “Within two months of setting up my website and social tools through FMG Suite, I gained leads through Facebook that led to $1.7 Facebook is what humanizes you.

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Before you get too discouraged and throw in the towel, take a look at six of the most common social media challenges and our tips on how to solve them.

Social Media 95

Social Media Media Business Social Networks 95

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. I can’t think of anyone betting against the Internet in 2012.”. I just have to go to their Facebook page and I can complain – and it’s public to everyone.

Social Media 52

Social Media Social Marketing Media Planning 52

Hubspot

JULY 31, 2018

Users can also find out which tools or products they’ll need to apply certain products. A lot of things like technical accuracy and timing had to come together, and there was a time last year when, during testing, we hit a tipping point.”. We weren’t interested in just buzzy.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. To shed light on the impact inbound marketing has had on the growth of these companies overall, we took a look at the marketing effectiveness of all 5,000 companies via our free marketing evaluation tool, Marketing Grader, and the results were fascinating! Let's dive in! Know why that is?

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

JANUARY 5, 2012

” But, in 2012, people don’t mind it as Orwell postulated they would— in fact, they welcome it ! Marketers are catching on, using these tools to generate buzz and build brand loyalty while adding to their company’s bottom line. Want to learn more about how to leverage location-based promotions in your marketing?

Promotion 28

Promotion Tips Social Networks Loyalty 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Follow the guidance from Google Webmaster Tools for additional best practices. 4) Do you have any tips on local SEO? Why yes, I do. So use them!

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

MARCH 24, 2013

Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. We love analytics, metrics, and targeting because those are the tools we use to create great marketing. We love analytics, metrics, and targeting because those are the tools we use to create great marketing.

Facebook 28

Facebook Lead Ranking Lead Scoring Paid Search Agency 28

Marketing Insider Group

JANUARY 27, 2014

She believes corporate website visitors are looking for useful information such as best practices tips, human stories and the ability to interact with real people. In November, 2012 the Coca-Cola company declared the death of its own corporate website. ” Content Is King And The Corporate Website Is Dead. Content Marketing'

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

Sprout Social

OCTOBER 9, 2018

The following year, Mark Zuckerberg invented Facebook. It was founded by three VistaPrint executives (Jason Robins, Matthew Kalish, and Paul Liberman) in 2012. It’s a fan-fave, and they’ve got over a million likes on Facebook, 200k+ followers on Twitter, and 38k followers on Instagram. In 2006, Twitter is born.

Social Media 83

Social Media Media Television marketing eCommerce 83

KoMarketing Associates

DECEMBER 30, 2019

15 Essential Tips to Increase Your Organic Reach on Facebook . Organic Facebook reach continued to be a challenge for marketers across industries in 2019. This article covers some really great points about why SEO traffic may not be growing at the rate you want and actionable tips for how to fix each problem.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. Source: Social Media Examiner ) Bonus tip: need ideas for all that content? It’s not tools or tactics or having the perfect definition for either one.

Social Media 28

Social Media Social Marketing Tips Media 28

Directive Agency

DECEMBER 13, 2018

Below, you’ll find a list of free keyword research tools to get you started: KWFinder. Each tool will provide you with various metrics, such as keyword search volume, the competition of the word, cost-per-click (CPC), keyword difficulty, and more, depending on what tool is used. Research SEO Tools. Google Correlate.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40