But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. Tip #2: Make your offer shareable. MORE >>

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Tips, Tactics and Techniques. 10 Social Media Tips And Pointers For Start Ups by Simply Zesty. Tips for Succeeding as a Social Media Strategist by Mashable. MORE >>

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. But many SMB’s don’t take full advantage of the Facebook platform because they’re intimidated by the learning curve and the technical knowledge that Facebook applications demand. talked to Brody about tips for SMBs that want to optimize their Facebook presence. Research has shown that few people who “like” a Facebook page ever return to it. MORE >>

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. slick tool with free and fee-based options for creating graphical email signatures, adding interactive buttons and even tracking click-throughs from the different elements of your email signature. This tool makes unfollowing non-followers easy. free tool for finding the relative influence of any Twitter user. powerful people search tool. Other Cool Web Tools. MORE >>

However, instead of writing all those posts (you can check out full coverage at Search Engine Land ), I’m simply going to give the top tips, takeaways & tools I walked away with. Top SMX West Tips. One way to better understand your site and more importantly, understand how search engines see your site is to use “ Fetch as Googlebot ” within your Webmaster tools account. Fill in Keyword Data with Webmaster Tools. While we can’t get this data “back” per say, we can fill in some of the blanks using Webmaster Tools (WMT). Top SMX West Tools. MORE >>