Biznology

DECEMBER 28, 2016

85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will suffer financially and fall behind their competitors (source: PWC ). 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

Digital Transformation 184

Digital Transformation Case Studies Case Study Studies 184

Valasys

OCTOBER 7, 2019

B2B marketers swear by the philosophy of agile these days, whether it is about developing their human resources or optimizing their marketing strategies, content marketing being no exception. Benefits of Implementing an Agile Content Marketing Strategy. The Framework of Agile Content Management.

Enterprise Management 63

Enterprise Management Planning B2B Marketing Content Marketing 63

Sana Commerce

AUGUST 22, 2023

[Rotterdam, The Netherlands, August 2023] – Sana Commerce is happy to announce a strategic partnership with Usercentrics global market leader in the area of consent management platforms (CMP) for websites and apps. With an extensive feature set, the web store also gains a competitive advantage over alternative solutions.

Advertising Agencies 52

Advertising Agencies Enterprise Management Privacy Protection Work Management 52

chiefmartech

NOVEMBER 15, 2016

Looking for the latest data on enterprise marketing technology spend? It’s already been in the news because their report showed that marketing budgets climbed for another consecutive year, now up to 12% of total company revenue. that is allocated towards marketing’s technology budget. Look no further.

Enterprise Management 40

Enterprise Management Gartner Spending Allocation 40

Sana Commerce

JUNE 16, 2023

Extended support for Dynamics AX 2012 ended on the 10th of January 2023. The end of life for Microsoft Dynamics AX 2012 R3 was preceded by a period of mainstream support, which will continue until October 12, 2021. Implementing a new ERP solution and web store simultaneously? Follow our best practices.

Enterprise Management 52

Enterprise Management Work Management Deliverability Digital Transformation 52

Customer Experience Matrix

AUGUST 23, 2012

These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Customers of Versium’s AI-powered solutions include Microsoft and T-Mobile. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Customers of Versium’s AI-powered solutions include Microsoft and T-Mobile. What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Crimson Marketing

JULY 21, 2015

If you are the head of a marketing organization, you always have more tasks than time. Business is moving at a dizzying pace and urgent needs easily outstrip resources. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met?

Enterprise Management 100

Enterprise Management Organization Marketing Management Product 100

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

RebelMouse

OCTOBER 9, 2023

Founded in 2012 by Andrea Breanna, former CTO of The Huffington Post, RebelMouse launched as an evolving, modern CMS that helps publishers build SEO-optimized sites without requiring large development teams. Reach out to your RebelMouse account manager to get this process started.

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

The ROI Guy

OCTOBER 22, 2011

Each year over 8,000 CIOs and IT Leaders gather in Orlando for Gartner’s Symposium and IT Expo to discuss the latest research from Gartner analysts, and the sessions are never short on predictions, insight and even controversy, all helping to shape the top IT priorities and investments for 2012 and beyond.

Enterprise Management 40

Enterprise Management Marketing Management Gartner Budget Programs 40

RebelMouse

OCTOBER 9, 2023

Founded in 2012 by Andrea Breanna, former CTO of The Huffington Post, RebelMouse launched as an evolving, modern CMS that helps publishers build SEO-optimized sites without requiring large development teams. Reach out to your RebelMouse account manager to get this process started.

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

ViewPoint

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales. Their ideology is pervasive.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

B2B Marketing Traction

MAY 2, 2014

I read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs). CMOs have been recognized for the marketing campaigns that they led. As of 2012, CMOs’ tenure grown to an average of 43 months.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Zoominfo

MARCH 27, 2018

And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention ( source ). More than three-quarters of marketers say engagement occurs in the middle or end stage of the marketing funnel ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Customer Experience Matrix

MAY 21, 2015

Ah yes, in Las Vegas, at ONE: Teradata Marketing Festival, which is Teradata's conference for users of its marketing applications. What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. But I digress. Where was I?

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

ViewPoint

JULY 26, 2012

Tony is a sales and marketing thought leader with nearly 20 years of experience. He has led the research function at SiriusDecisions for more than 10 years, overseeing the creation of content including demand creation, product marketing, marketing communications, general strategy, sales training, hiring and client service.

Demand 120

Demand Enterprise Management Work Management Marketing Management 120

Marketing Insider Group

OCTOBER 9, 2013

All these forces are leading to an unprecedented amount of change in the way we interact with our customers, our employees, and with the way we manage our resources. Worldwide, more than 3 billion people are working, but nearly half work in farming, small household enterprises, or in casual or seasonal day labor. Click To Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Webbiquity

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

The ROI Guy

NOVEMBER 14, 2011

IT solution providers are quickly reacting to the pessimistic forecasts with a sales and marketing strategy rethink – trying to appeal to today’s more stressed and frugal buyer. As a result, several analyst firms have dropped their spending outlooks, and are predicting tight IT budgets for the New Year. But the news is NOT all bad.

SMB 40

SMB Enterprise Management Marketing Management Planning 40

Adobe Experience Cloud Blog

MAY 23, 2012

Business reality has shifted, and as marketers, you have to keep pace with changes”. Social media has created a revolution and marketing needs to get on board! The social enterprise changes the way we work and changes how we listen to our brands. Marketo is now a Social Revenue Performance Management company.

Marketo 48

Marketo Enterprise Management Fulfillment Social Media 48

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

Marketing AI 107

Marketing AI Tools Enterprise Management Work Management 107

Vidyard

OCTOBER 30, 2014

Litt and Galloway were recognized for their success in building Vidyard into a leading provider of video marketing solutions, as well as their tireless efforts to support startups and the greater entrepreneur community within Canada.

Enterprise Management 50

Enterprise Management Work Management Marketing Automation Services Marketing Management 50

Adobe Experience Cloud Blog

MAY 11, 2012

by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit. We have a stellar lineup of keynotes including LeadMD CEO & Chief Marketing Evangelist, Justin Gray. Please tell us a little bit about LeadMD and how your company aligns to deliver/support cloud services to your customers?

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Vidyard

OCTOBER 30, 2014

Litt and Galloway were recognized for their success in building Vidyard into a leading provider of video marketing solutions, as well as their tireless efforts to support startups and the greater entrepreneur community within Canada.

Enterprise Management 50

Enterprise Management Work Management Marketing Automation Services Marketing Management 50

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. 07/25/2012. Here, digital audience marketers chime in on the ones they’re using now, and why. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Lead Generation.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Biznology

APRIL 11, 2013

Some of that content is advertising, some of it is marketing materials, and some of it could be classified as “brand journalism.”. The challenge for everyone involved in the creation of brand journalism is managing that thin line between altruism and self-promotion.

Disintermediation 80

Disintermediation Content Marketing Brand Identity Branding 80

LeanData

DECEMBER 20, 2016

20, 2016) LeanData, a leader in sophisticated lead management , announced today that it has received $10 million in Series B funding led by Sapphire Ventures and joined by existing investors Shasta Ventures and Correlation Ventures. Businesses are learning that smart lead management is crucial for success.

Enterprise Management 40

Enterprise Management Marketing Management Eye-Tracking Correlation 40

LeanData

DECEMBER 20, 2016

20, 2016) LeanData, a leader in sophisticated lead management , announced today that it has received $10 million in Series B funding led by Sapphire Ventures and joined by existing investors Shasta Ventures and Correlation Ventures. Businesses are learning that smart lead management is crucial for success.

Enterprise Management 40

Enterprise Management Marketing Management Eye-Tracking Correlation 40

LeanData

DECEMBER 20, 2016

20, 2016) LeanData, a leader in sophisticated lead management , announced today that it has received $10 million in Series B funding led by Sapphire Ventures and joined by existing investors Shasta Ventures and Correlation Ventures. Businesses are learning that smart lead management is crucial for success.

Enterprise Management 40

Enterprise Management Correlation Startups Validation 40

Hubspot

MAY 20, 2013

Here, we''ve compiled the ultimate resource of charts (86 of ''em in the SlideShare below!) and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

JANUARY 25, 2023

The Five Stages of Entrepreneurship divide the startup journey into more manageable chunks. Each stage of your entrepreneurial enterprise will come with unique challenges. Identifying a problem in an existing market. Focusing on niche markets. That’s especially true if you start the process without a roadmap. The result?

Validation 45

Validation Enterprise Management Work Management Peer-to-peer 45

Hubspot

OCTOBER 23, 2019

Combine multiple markets. Reboot an old market. According to Harvard Business Review , "Companies that were instrumental in creating their categories accounted for 53% of incremental revenue growth and 74% of incremental market capitalization growth.". At the time, there was a job that existed called Customer Success Manager.

Product 62

Product B2B Thought Leadership Enterprise Management Thought Leadership 62

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Integrated B2B

JANUARY 1, 2015

In her role as Customer Experience Director for enterprise software giant SAP’s Customer Office EMEA, Mette is responsible for a customer loyalty program that leaves most other programs far behind in terms of maturity and sophistication. The old ways of marketing to and handling customers are under tremendous change.

Loyalty 40

Loyalty Enterprise Management Work Management Marketing Management 40