Hubspot

JULY 5, 2012

Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. But there are some common qualities to many of the viral videos out there that we've started to notice. Why did this gem go viral? Keep it Short. And they did it in all of their videos.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

Contently

MAY 23, 2016

For instance, on Thursday evening, one of our recent posts—” 13 Works of Classic Literature With Upworthy Titles “—started going viral on the /r/books subreddit. Over the years, our magazine has transformed, as my boss Sam Slaughter put it, from “a ratchet ‘zine of 2012 to a beautiful 160-pager.”

Viral Marketing 94

Viral Marketing Advertising Mediums Linkedin ROI 94

Hubspot

DECEMBER 17, 2012

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. Impressive! Bad timing, eh?

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

Marketing Insider Group

OCTOBER 21, 2015

2012 to 2014 really built industry momentum. https://www.crunchbase.com/organization/virally. I legitimately went blind after looking at this for an hour. This now-blanket term includes visual marketing platforms, content creation agencies, video content platforms, and UGC software. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Marketing Insider Group

NOVEMBER 12, 2014

And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. This popular article is a deeper dive into Marc Andreessen’s now-famous Wall Street Journal essay from 2012 on “ Why Software Is Eating The World.”

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Content Marketing Institute

JUNE 8, 2018

Full disclosure: I work for a documentary film company so, yes, I am biased but only because I’ve seen firsthand how effective this form of storytelling can be.). Why is the series effective? Any discussion with internal stakeholders about producing a video too often results in the question, “Will it go viral?”

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

RebelMouse

JULY 1, 2019

The latest changes mean that content doesn't necessarily have to go viral to be prioritized by the algorithm, but rather the algorithm will favor content that sparks conversations through hashtags, tagging, comments, and reactions. Read more about LinkedIn's new changes on Axios. Publishers See SmartNews Referrals Soar. Data provider Parse.ly

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

RebelMouse

JULY 1, 2019

The latest changes mean that content doesn't necessarily have to go viral to be prioritized by the algorithm, but rather the algorithm will favor content that sparks conversations through hashtags, tagging, comments, and reactions. Read more about LinkedIn's new changes on Axios. Publishers See SmartNews Referrals Soar. Data provider Parse.ly

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Of the 10 most popular goals social media addressed, eight were deemed effective by 40 percent or more of respondents polled. The audience on Twitter wants information faster. Can You Really Be Everywhere, All the Time?

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Content Standard

OCTOBER 8, 2016

Individual Tweets tend to fare better because they are more effective on the platform. A well-crafted Tweet can do that, although it takes skill, smart planning, and a little luck to make it go viral. For effective promotion, Tweets need to be engaging in their own rights.

Promotion 88

Promotion Twitter Marketing & Strategy Marketing Strategy 88

Contently

OCTOBER 17, 2016

When we held the first Contently Summit in the fall of 2012, Mitt Romney’s “47 percent” comment qualified as a debilitating political gaffe. Just look at the publishers that do a really good job of making dense topics go viral. Another effective tactic is to explain the five rings of marketing ROI.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Content Viral Marketing 60

SnapApp

AUGUST 22, 2017

In a way, brochures were an indicator of legitimacy for brands – but their effectiveness was difficult to gauge at best. . Needless to say, this wasn’t a highly effective marketing tool for the brand. Email also presented a new marketing opportunity… and one of the earliest forms of viral content. . It was just weird. .

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

ConvertKit

NOVEMBER 9, 2020

A 2012 study led by Dr. Paul J. Even small discounts can have significant effects. Known as the Lucky Loyalty Effect , it means that offering a discount or reward to your most loyal customers can drive them to engage even further, promote your products to their audience, and spend more. Image via Demand Curve on Twitter.

Bundling 93

Bundling Urgency Marketing Pricing Price 93

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

There may not be a CMO at your NGO, but people who work in development, donor relations, and communications are looking for better, more cost-effective ways to fund their good work – whether your goal is running after-school programs, supporting innovative research, or providing humanitarian relief.

Marketing Automation Services 48

Marketing Automation Services Multi-Channel Marketo Thought Leadership 48

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

RebelMouse

DECEMBER 26, 2018

At RebelMouse, our developers have been preparing for massive shifts like Facebook's update since we launched back in early 2012. It's a Southern Thing was able to take advantage of our fast-loading, content-first platform to make viral stories like this one rack up 431K page views within the first seven days.

CMS Development 64

CMS Development Custom Publishing Lead Ranking Paper 64

Hubspot

MAY 16, 2012

— Lori Philo-Cook (@PhiloCook) May 14, 2012. — Joy(@JoyonCapeCod) May 14, 2012. — Garry Polmateer, CAE (@DarthGarry) May 14, 2012. — Cari Sultanik (@CariSultanik) May 14, 2012. 5) Slimy Social Automation: Okay, I know many people who would dispute the effectiveness of the auto DM.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

EveryoneSocial

DECEMBER 22, 2021

Since EveryoneSocial’s inception in 2012, we’ve worked with hundreds of companies and thousands of employees. Too often the emphasis is on the technology alone, which hinders your program’s effectiveness. Because you don’t know who’s going to create the next piece of viral content and how it could positively impact your organization.

Paid Search Agency 52

Paid Search Agency Work Management Peer-to-peer User-Generated Content 52

Hubspot

APRIL 1, 2018

The Always brand hit a home run with this advertisement, not because it went viral after the commercial ran in the 2015 Super Bowl, but because it was a groundbreaking message that hundreds of millions of people repeated long after the campaign was over. Showing becomes more effective than telling. Always: #LikeaGirl. The Lesson.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

FEBRUARY 19, 2018

The Seven Habits of Highly Effective People: Powerful Lessons in Personal Change. 52 Small Changes: One Year to a Happier, Healthier You by Brett Blumenthal (2012). The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg (2012). The Best Self-Help Books. And Maybe the World. Crushing It!: Covey (1989).

Positioning 77

Positioning Work Management Viral Marketing Fulfillment 77

RebelMouse

DECEMBER 26, 2018

At RebelMouse, our developers have been preparing for massive shifts like Facebook's update since we launched back in early 2012. It's a Southern Thing was able to take advantage of our fast-loading, content-first platform to make viral stories like this one rack up 431K page views within the first seven days.

CMS Development 40

CMS Development Custom Publishing Lead Ranking Paper 40

Hubspot

JULY 14, 2015

It was in July last year that the Ice Bucket Challenge (IBC) took off after Peter Frates, a Massachusetts man who was was diagnosed with ALS in 2012, posted his challenge video. Will there be another altruistic movement that goes viral 2015? It’s impossible to time a viral fundraiser. Here are six things I’ll be watching for.

Top of Funnel 28

Top of Funnel Viral Marketing Social Networks Bundling 28

Hubspot

JULY 17, 2014

According to the site, “The rankings are compiled based on the winners of 75 effectiveness and strategy awards from around the world.” ” The project went viral, becoming the top trending topic on Twitter two days after it was launched. ” The effect is brilliant. ” 4) Thank You, Mom. Brand: Dove.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Planning 28

Hubspot

NOVEMBER 13, 2017

Disorderly conduct could lead to injuries, or even death, but instead of typical warning signs or announcements inside train stations, Metro Trains came up with Dumb Ways to Die, a song that has garnered 157 million YouTube views since it debuted in 2012. Showing becomes more effective than telling. 10) De Beers: A Diamond is Forever.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

accelerate agency

OCTOBER 14, 2021

With consumer expectations becoming increasingly demanding, a surging SaaS market provides a plethora of ever-evolving and cost-effective off-premise computing options to choose from. Pros of the SaaS model For startups and small-to-medium businesses (SMB), one of the greatest advantages of the SaaS model is its cost-effectiveness.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

With consumer expectations becoming increasingly demanding, a surging SaaS market provides a plethora of ever-evolving and cost-effective off-premise computing options to choose from. . For startups and small-to-medium businesses (SMB), one of the greatest advantages of the SaaS model is its cost-effectiveness. Who fits the SaaS model?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Hubspot

AUGUST 21, 2013

In case anyone isn''t familiar with them, Upworthy is a BuzzFeed-esque website that revolves around circulating viral videos. so it''s kind of perfect that it has a SlideShare about how to go viral. Besides having great advice about going viral, Upworthy does a great job of making its presentation interactive using clickable links.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Online Marketing Institute

JULY 31, 2012

MediaNext 2012. 07/25/2012. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Digital Magazines 2012. © 2012 Red 7 Media, LLC. Video Center. Browse Issues.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

MAY 29, 2015

Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. Between 2012-2013, 608 baby Kales were born. farmers grew 57% more kale in 2012 than they did in 2007.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Hubspot

DECEMBER 19, 2016

Spectacles might take you back to 2012, when Google announced Google Glass -- a wearable, hands-free computer system. does a great job of turning its product into a viral social media moment. Spectacles are effectively helping create more video content on Snapchat while increasing their user base’s engagement with their mobile app. (In

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

Hubspot

APRIL 18, 2019

Growth Strategy: Viral Loops. Viral loops. The basic premise of a viral loop is straightforward: Someone tries your product. As its best, a viral loop is a self-perpetuating acquisition machine that operates 24/7/365. Source: Inside Viral Loops. Growth Strategy Examples. How did they do it? The result?

Word of Mouth 99

Word of Mouth Paid Search Agency Companies Viral Marketing 99

Contently

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. That’s quite the fairy tale, right?

Thought Leadership 143

Thought Leadership Ad Building Branding Brand Identity 143

Hubspot

JULY 14, 2011

Mobile marketing is inexpensive, easy to use, and tremendously effective. It’s Entirely Affordable and Extremely Cost-Effective. It is projected that by 2012, half of all mobile subscribers will have smartphones with internet access and applications. Messages can be forwarded, increasing viral promotion.

Mobile Marketing 28

Mobile Marketing Paid Search Agency B2B Marketing SMS 28

Hubspot

MAY 24, 2012

2) London 2012 Olympic Games Mascots. Giving the side effects of an ailment a quippy name doesn't make it cute, and his appearance certainly doesn't do anything to help their cause. This guy has gone viral! An elderly gentleman like The Most Interesting Man in the World, Mr. Six hasn't had the same positive effect on audiences.

Branding 28

Branding Brand Identity Best Practices Television marketing 28

Hubspot

SEPTEMBER 26, 2013

has been named as the number one viral marketing campaign of all time [by Ad Age].". In fact, some of the most effective videos hold off on showing the big picture and instead zero in on one important feature that is going to change everything for you. Six days later, we had six million views on YouTube. The video earned 2.8

Video Marketing 28

Video Marketing Buy Product Best Practices 28

BuzzSumo

MARCH 1, 2016

An evergreen answer can be about a specific time period but contextualised eg why Obama won the election in 2012. Do I teach effectively, setting out a clear educational model? What (though we had to filter out all the viral quizzes eg what animal are you?). The next best answer is one that is regularly updated. Need to know.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

Bannerflow

AUGUST 17, 2021

Thus they use a simple and effective CTA, and highlight one of their USPs. They did so off the back of viral video campaigns. From the bedroom of two students in 2012 to a $1.3 Again, strong visuals, great copy and simple CTAs combine to great effect. For example, when there’s a new product launch.

Advertisements 98

Advertisements Advertising Campaigns Banner Ads 98