Webbiquity

OCTOBER 16, 2012

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Twitter Facts.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JUNE 19, 2012

Now take a look at the data for desktop Sponsored Stories, which generate a 0.588% CTR at $0.63 This translates to 1.93x the CTR for mobile Sponsored Stories than desktop Sponsored Stories -- and not at a huge cost. Spruce Media indicated to MediaPost that its testing with mobile-only Sponsored Stories have generated CTRs ranging from.8%

Paid Search Agency 28

Paid Search Agency Ads Facebook CTR 28

Hubspot

JANUARY 3, 2012

But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR). If you're not sure how to go about improving your email CTR, here are 11 sure-fire ways to do it. Connect with HubSpot : A high one, specifically.

Click Rate 28

Click Rate CTR Urgency Marketing Mobile Marketing 28

Hubspot

JANUARY 14, 2015

Respondents are selected at random, and because the sample is statistically significant , the sample should mirror actual user behavior pretty closely -- this type of survey was even used to correctly predict election results in 2012 , 2013, and 2014. We created two nearly identical surveys: one targeted to a representative sample in the U.S.

Domain 28

Domain SEO Sample Clickthrough 28

Hubspot

OCTOBER 31, 2012

In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. Doing that will help you increase your CTR significantly. When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. Maybe more. As a benchmark, LinkedIn says clickthrough rates above 0.025% are good.

Paid Search Agency 28

Paid Search Agency Linkedin Ads B2B Marketing 28

Hubspot

SEPTEMBER 30, 2013

As a bonus, ad extensions tend to increase your CTR and Quality Score , which save you even more money.). Image credit: 401(K) 2012. For example, they are more likely to place a phone call than fill out a form. So use mobile-specific ad extensions, like click-to-call extensions. (As 5) Smarter Bid Management. This is just common sense.

Adwords 28

Adwords Spending Mobile Advertising PPC 28

Hubspot

FEBRUARY 3, 2012

In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. click-through rate (CTR), but can you also see if that communication contributed to generating new leads? Connect with HubSpot : Solution: Closed-Loop Marketing.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Hubspot

DECEMBER 13, 2012

Second, the more relevant your content is to a user's search query, the more likely it will appeal to that user, thus increasing your ad's clickthrough rate (CTR) -- which every search advertiser wants! A higher score leads to better positioning of your ad -- and again, a better CTR. How Can I Optimize My Holiday Campaigns for Success?

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

SEPTEMBER 11, 2013

So in October 2012, LinkedIn launched the Influencer program, allowing selected “thought leaders” (their term) to share original content directly with LinkedIn users. I was asked to be an Influencer during the holiday season last year (December 2012.) So, the LinkedIn CTR (clickthrough rate) 0.7%. A View From the Inside.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

NOVEMBER 11, 2020

The higher the CTR, the more effective your CTA is for the traffic your blog is currently generating. But a low CTR could mean a few things: The offer in your call-to-action isn't compelling or relevant enough (blog readers are there for a reason, and the offer doesn't meet their needs or excite them).

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. Traffic to the HubSpot Blog 2014 - 2017. Featured snippets and other on-page search features are taking a toll on CTR from SERPs. Talk to us @HubSpot. To say we were confused would be an understatement.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Hubspot

JANUARY 14, 2021

Well, that slide might have some initiatives like A/B test email copy with and without a P.S., an offers analysis to determine which offers convert at the highest rate, list segmentation experiments, tailoring lead generation offers to align more closely with personas to improve CTR. the list could, and should, go on.

Work Management 100

Work Management Lead Ranking Marketing Management Marketing Qualified Leads 100

Hubspot

DECEMBER 11, 2013

In 2012, Bing became the engine which powers all Yahoo searches. One important metric for growing your search traffic is your clickthrough rate (CTR). Graph search enables people to search for places and things within their social reach -- for example, "Restaurants in Key West liked by my friends." But it can''t handle every search.

SEO 28

SEO Lead Scoring Lead Ranking Correlation 28

Hubspot

JUNE 5, 2012

In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. If you're not seeing the rankings and CTR you were hoping for, this tool provides excellent tips to help you improve -- just don't expect them to reveal all their secrets. 5) HubSpot's Page Grader. 6) HubSpot's Marketing Grader.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Hubspot

SEPTEMBER 19, 2012

But there's a difference between setting a yearly goal -- let's hit 700,000 website visitors and generate 50,000 leads by the end of 2012! -- and setting more digestible goals that actually. HubSpot has tools to help you do this kind of stuff, by the way. If you're a HubSpot customer, you see it every day you log in to your software!

Marketing Analytics Tools 28

Marketing Analytics Tools Work Management Marketing Management Landing Pages 28

Marketing Insider Group

JULY 21, 2015

445 different advertisers delivered more than a billion banner ads in 2012. million people and resulted in 416,000 clickthroughs at an >8% CTR. Brand marketers will account for just 27 percent of online display ad spending by 2018, down from 31 percent in 2011. Forrester ). DoubleClick ). accounts for 24.7 DoubleClick ). Mary Meeker ).

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100