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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Multiple targeting options (e.g.

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Top 25 Tweetable Moments From An Unconference #WPPStream 2012

Marketing Insider Group

And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 12:19 pm via Twitter for Android Reply Retweet Favorite. Banners are dead #wppstream.

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A new age of direct-to-physician marketing

Martech

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Have a content and promotional plan for your webinar, virtual trade show, and online events.

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16 Examples of Twitter Brand Page Backgrounds to Inspire You (Clone)

Hubspot

Smart marketers are using this space to visually and creatively capture visitors' attention, emphasize their value proposition, promote offers and campaigns, and provide more information than the character limit in their bios allow. 7) Snapple. 8) Salesforce. 16) HubSpot. Remember: you can update your background as often as you'd like!

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Email Marketing Awards Winner Proves, with Millions of New Subscribers, that It Pays to Share

markempa

We are generating demand without having to directly pay for the usual media channels like banner ads, Adwords, etc.” It also resulted in receiving the 2012 Email Marketing Awards’ B2B Best in Show. To review an agenda go here: 2012 Email Marketing Summit. explains Baxter Denney , Manager, Database Marketing at CitrixOnline.

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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

Check out our Twitter and Facebook banners below. There’s a time and a place to promote your products. On the morning of July 20 th , 2012, the magazine tweeted, “Good morning, shooters. General inconsistencies can cripple the impact of your social media presence and can give the impression your accounts are not current.