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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Multiple targeting options (e.g.

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B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012

KoMarketing Associates

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. Fuel Growth with Increased Spending.

Insiders

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Top 25 Tweetable Moments From An Unconference #WPPStream 2012

Marketing Insider Group

And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 12:19 pm via Twitter for Android Reply Retweet Favorite. Banners are dead #wppstream.

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A new age of direct-to-physician marketing

Martech

Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs. Through their partnership with Doceree, Patel’s team goes beyond standard digital media campaigns that use banner ads to engage with physicians on websites like WebMD. Engaging with doctors at the point of care.

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Make sure your landing pages are focused on a singular topic, and are aligned with your paid search ad, banner ad, or social media promotion.

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Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

However, it’s important to note that search and banner ads are still thriving during the mobile boom. Most of the mobile revenue (87 percent) consists of search and banner investments. In the process, it bypassed search as the digital format that accounts for the most ad spend.

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Why Do Mobile Banner Ads Stink So Much?

Hubspot

We''ve all seen a barrage of under-pixelated, tiny banner ads -- there''s nothing useful or valuable about that. With the revenue that mobile advertisers lost to accidental clicks in 2012, you could buy 1,825 Lamborghinis. When it comes to mobile advertising, less is more. As an industry, we’re doing it wrong. Tweet this stat!