Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. Say you spend $500 on paid search ads today.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

markempa

JULY 22, 2013

In this excerpt of a full video session from B2B Summit 2012, see how customer service topped the list for Volvo Construction when it began an overhaul on digital marketing, where email would bring customers to the website, and the website would convert them. Crafting the email to serve customer needs was vital to this plan.

Email Marketing 120

Email Marketing Email Campaigns B2B Marketing Planning 120

Hubspot

OCTOBER 28, 2020

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

Scoop.it

JANUARY 7, 2021

Imagine you have grand plans to open your own coffee company. This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. Optimize Your Presence on All Channels. Next, develop a content marketing strategy for each of the channels you’ll be using for branding purposes.

Ad Building 98

Ad Building Branding Brand Identity Business 98

KoMarketing Associates

SEPTEMBER 22, 2014

This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. — Ekaterina Walter (@Ekaterina) December 19, 2012. — Clayton Hove (@adtothebone) June 17, 2012. — Official smart USA (@smartcarusa) June 19, 2012. Totaled it.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Search engine optimization ranked second in popularity amongst marketing channels used or planned to be used in 2013 by industrial marketers.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Digital B2B Marketing

AUGUST 2, 2011

As B2B marketers enter the 2012 strategic planning season and begin shaping executional plans, it is important that we get it right. The goal is to create a strategy that survives the full year (and beyond) and gives you a framework for more tactical planning, execution and optimization. Time and resources.

Barriers 100

Barriers Planning B2B Marketing B2B 100

markempa

DECEMBER 29, 2011

In March , Michelle Mogelson Levy, Associate Vice President of Global Marketing at ECI Telecom, detailed how she executed an ultra-successful content strategy campaign and how that transformed their entire marketing strategy. “ Learn more here: How to Integrate Social Media and SEO to Drive More Leads and Increase Marketing ROI.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. But even if last year was a dramatic success, performance metrics from the past should only create part of the picture when planning for the future. percent of all marketers use customer data in their content marketing strategy.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Content Marketing Institute

NOVEMBER 20, 2017

You just have to know that there are AI-powered tools that do things you weren’t capable of doing before that can now start to inform your strategy,” Paul says. Online media, such as The Washington Post, recommend articles based on your reading history. One free AI tool anyone can use for this purpose is IBM Watson Analytics.

Marketing AI 105

Marketing AI Tools Enterprise Management Work Management 105

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. For the foreseeable future, content will remain as king.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

JUNE 13, 2012

Mobile browsing is unquestionably having an impact on website strategy, but the impact varies widely among different sectors based on a variety of factors. These are the potential visitors for whom you really need an optimized mobile website experience. If it’s more than 5%, you need to develop a mobile plan for website design.

Marketing Websites 100

Marketing Websites B2B Mobile Marketing Marketing Analytics Tools 100

Online Marketing Institute

NOVEMBER 16, 2012

Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Media Planning Media Buying Publishing Display Advertising Video Mobile. iPhone App.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

NuSpark Consulting

APRIL 28, 2012

I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. Assisted conversion- social media. .

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Contently

JUNE 29, 2016

A hologram Tupac performed at the 2012 Coachella music festival, flat screen TVs are ubiquitous, and FaceTime has made video chat seamless, to the delight of moms everywhere. Becoming a real media company. Investment in content strategy. ” “Gild invested in strategy from the beginning,” Galloway said. “It

Cost Per Click 62

Cost Per Click CPC Marketing & Strategy Advertising Agencies 62

Industrial Marketing Today

MAY 22, 2011

The current buzz about mobile marketing is probably second only to the hype surrounding social media. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. A total of 70% of the American workforce will be mobile by 2012. Here’s how: Log into your Google Analytics.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. In fact, social media’s influence runs deeper than customer engagement. But while the Internet is littered with success stories, there are still many social media challenges we’re figuring out.

Social Media 95

Social Media Media Business Social Networks 95

Marketing Insider Group

APRIL 24, 2023

Businesses can optimize content to appear on Dogpile by focusing on organic search strategies and avoiding “black hat techniques”, like keyword stuffing. Since Gigablast is less popular than its competitors, smart businesses use this alternative search engine to reach niche users and optimize content for a lesser-known space.

Paid Search Agency 225

Paid Search Agency Privacy Advertising Agencies Transparency 225

Hubspot

JANUARY 14, 2013

1) Social Media Manager. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. I f you aren't one of those businesses, it's time to ramp up your social media efforts.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what? Lead Nurturing Specialist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

MAY 16, 2012

1) The 'Party Planner' Stereotype: Real marketers know that marketing isn't about planning parties and sending out press releases; they see event marketing and PR as two parts of a larger inbound marketing strategy. HubSpot Pet Peeve: People who stereotype marketers as people who plan parties and send out press releases.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

DECEMBER 31, 2012

Do you have a particular goal in mind that you weren't quite able to hit in 2012? We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. 3) I will become an active contributor to social media by posting articles to my company’s social channels. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JULY 29, 2012

He discusses the transformation of the B2B marketer's focus, saying the process is changing faster than marketers can keep up with; more and more marketers are being held to direct revenue growth goals, as opposed to less tangible analytics such as reach or awareness. 72 Fascinating Social Media Marketing Facts for 2012 From JeffBullas.com.

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Single Grain

APRIL 4, 2022

Digital marketing analytics is crucial for every business. Data-driven insights provided by top analytics agencies help marketing teams consistently measure the impact of their marketing strategies and benchmark their own efforts. TABLE OF CONTENTS: ↓ What Is Marketing Analytics? Why Do You Need an Analytics Agency?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Paid Content 52

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social media and blogs reach 80% of all U.S. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). We should get a social media software company named after these! Listen Now. Jay: Some sad people.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). We should get a social media software company named after these! Listen Now. Jay: Some sad people.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

SendX

JUNE 3, 2020

Kotler & Armstrong (2012 p. SEO (Search Engine Optimization) - With the help of keyword planning, keyword ranking, and other such organic practices, you try to increase the visibility of your website. With the right strategy in place, online marketing can get you rewards even in the long run. Pretty amazing, isn’t it?

Online Marketing 229

Online Marketing Work Management Marketing Management Tools 229

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. How to develop a brand strategy?

Ad Building 145

Ad Building Branding Brand Identity Marketing & Strategy 145

Hubspot

FEBRUARY 14, 2012

This is a guest blog post written by Brian Honigman, the social media account manager at LunaMetrics. As a Google Analytics certified partner, LunaMetrics also specializes in social media, search engine optimization, and PPC. See what they're doing right and what they're doing wrong, changing your strategy accordingly.

Social Media 28

Social Media Media Work Management Conference 28

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Click the play button to listen here: Download the audio file: [link].

Social Media 115

Social Media Media API Twitter 115

Hubspot

DECEMBER 11, 2013

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Convert

MAY 23, 2023

Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. As Marianne Stjernvall excellently points out, “The result of your optimization program will only be as good as your data quality.”

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69