Hubspot

JANUARY 14, 2013

Check out these pre-packaged job descriptions to know what skills are deal breakers for your new and improved marketing dream team. And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. 2-3 years of marketing and content creation experience. 1) Social Media Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

AUGUST 9, 2011

With an investment by 32 percent of marketers, inbound marketing is far ahead of other marketing tactics like marketing automation. Focus asked marketers to project their major areas of investment for the next 12 months. Will you allocate your marketing budget differently in 2012?

Inbound Marketing 28

Inbound Marketing Allocation Top of Funnel Work Management 28

Webbiquity

OCTOBER 16, 2012

76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). million business-related searches on YouTube each day, and 75% of senior executives say they watch work-related videos at least weekly. Relevance is critical is content marketing. Search Engine Watch ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

KoMarketing Associates

FEBRUARY 27, 2014

Earlier this month, news broke that Yahoo’s CEO, Marissa Mayer had started initiatives to get the company back into building its own search technology. This sparked debate amongst industry thought leaders on whether Yahoo could still be a viable player in the search engine market, as detailed on Search Engine Roundtable.

Search Marketing 120

Search Marketing Marketing Analytics Tools B2B Marketing Search Engine Marketing 120

ClickZ

JUNE 17, 2020

Acquisio launched an AI product, Acquisio Turing, in 2012 to simplify the time-consuming process of cross-channel PPC management. Turing automates bid management, budget distribution, and local lead estimation using over 30 intelligent algorithms which optimize spend, increase clicks, and/or increase conversions. What is it?

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

seo.co

JUNE 13, 2021

Around 90% of people use Google for searches made via desktop. At the same time, Google now rules 95% of the mobile search engine market. Google Trends, started in 2012 , is one of the most powerful tools as it bears the knowledge of frequently changing search trends. Did you know? What Is Google Trends? &

Paid Content 111

Paid Content Trends Traffic Google 111

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. While specifically designed niche pages have lost their caliber to an extent, the Key Performance Metrics (KPIs) from web analytics such as: 1.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Directive Agency

SEPTEMBER 26, 2023

Here’s our list of the top five oldest performing marketing agencies, with Directive taking the top spot. Agency #1 – Directive Consulting Directive entered the marketing world in 2012 with a crystal-clear mission — to challenge the status quo and elevate standards.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Hubspot

AUGUST 9, 2018

Marketing is also an incredibly dynamic, diverse field that offers positions for people of all strengths. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. The following degree programs can lead to a career in marketing: Marketing. The Marketing Job Market.

Paid Content 96

Paid Content Marketing Budget Creation Work Management Planning 96

seo.co

FEBRUARY 8, 2023

We typically advise internal link building in the following ways: Focus on your money terms first, using anchor text that aligns with search results, search volume and cost per click metrics that will drive leads and sales Don’t worry too much about over-optimizing for anchor text on-site.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Single Grain

APRIL 25, 2022

Ready to Hire a Paid Search Marketing Agency? What Is Paid Search Marketing? Paid search marketing – a.k.a. In fact, by 2024 the paid search market size is expected to grow by over $191,104,000 : Well-crafted, targeted ads can really increase the potency of a marketer's advertising efforts.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Biznology

JUNE 15, 2015

Google’s problem—one that Apple seems eager to capitalize on—is that, with the massive shift towards mobile , your customers increasingly turn to apps instead of search when they’re in the market for products and services. It’s not all about search anymore. According to eMarketer : Google owned 82.8%

Google 80

Google Emarketing Mobile Marketing Verticals 80

EMagine B2B Blog

MARCH 28, 2013

If your business is not active in mile marketing, then you will miss a large opportunity to make B2B decision makers aware of your company, and the solutions you provide. So what are the best practices you can do as a company to optimize for mobile? Responsive Web Design vs Mobile Websites. the design and navigation changes?

SEO 40

SEO Long Tail Marketing Mobile Marketing Marketing Analytics Tools 40

EMagine B2B Blog

JUNE 4, 2015

One has to wonder whether or not Google decided to make this update in order to keep “how-to” search traffic for itself. Google’s launch of Knowledge Graph in May of 2012 signified the beginning of a different type of search engine results page (SERP). WikiHow and Answers.com also appear to have been effected.

Google 40

Google SERP Marketing Websites Stats 40

EMagine B2B Blog

JANUARY 29, 2013

In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. You say you did that in 2012? Your keyword research should support your content and target real keyphrases that your customers are searching for.

B2B Marketing 40

B2B Marketing Marketing Analytics Tools B2B Paid Search Agency 40

Hubspot

JUNE 5, 2012

In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. The information returned can help you modify the page in question for better optimization, and can even help you isolate problematic code when you believe your site's been hacked. 2) Screaming Frog SEO Spider.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Webbiquity

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Webbiquity

FEBRUARY 7, 2012

Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. ” He explains what it means for B2B marketers when buyers are essentially able to create their own UI. Social Media: A Must For CEOs Of The Future by V3 Integrated Marketing.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

FEBRUARY 24, 2015

What needs to be done to recover from search engine penalties? What’s most important–on-page optimization, link building, or technical SEO? 5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100