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How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More

Hubspot

What’s better than acquiring a new customer? If your first thought was “retaining a current customer” then your strategic thinking is in the right place. While there's a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI. Image Credit: AskMen.

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The Ultimate Guide to Platforms and How They Can Benefit Your Business

Hubspot

A platform makes it possible to connect tools, teams, data, and processes under one digital roof — it creates that tool belt we discussed above. Take a look at HubSpot’s Integrations and Applications Marketplace to see some of the integrations that work with your HubSpot software. What’s even more fascinating?

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[UPDATE] 7 Customer Loyalty Programs That Actually Add Value

Hubspot

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. Companies lose money on time and effort, and customers get no more value from the businesses to which they are "loyal.".

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16 Effective Ways to Build Your Online Presence

Hubspot

The first two results were their website, the third was their Amazon page, and the fourth was a review of their product. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. Build an email list.

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The 'Ethics' You Didn't Know Existed in Design

Hubspot

After all, these are the areas of your company that prospects and customers might see most. At HubSpot, we encourage companies to nurture leads rather than using unethical or desperate marketing tactics to trick them into signing up for something. Our natural lead nurturing approach can be seen right on our blog.

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These 7 Brands Take Personalized Marketing to a New Level

Hubspot

Those habits aren’t just limited to my writing process. I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us.

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The 5 Stages of Entrepreneurship

Hubspot

That’s especially true if you start the process without a roadmap. So you face an important question: “Should you bring in external investors and give up equity or bootstrap your business, i.e. self-fund through personal savings, debt, or customer funding?” Amazon, for instance, was unprofitable for its first 20 years.