Tomorrow People

JUNE 18, 2012

2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Many of the conferences and events I attend seem to be dominated by the topic, with particular reference paid to the holy grail for marketers. marketing return on investment (ROI).

Content Marketing 120

Content Marketing Content Case Study Case Studies 120

Valasys

OCTOBER 18, 2023

Universal Analytics, released in 2012, introduced cross-platform tracking, which enabled businesses to gain a more comprehensive view of user interactions across various devices. GA4 introduces enhanced event tracking, predictive metrics, and a more flexible tracking model.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

markempa

MARCH 4, 2012

Do they attend events, read whitepapers, forums, instructional videos, etc.?). Another Payoff : B2B marketers who nurture leads have a nearly 30% higher return on investment than those who don’t, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. What resources help you respond to those challenges? (Do

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Leads 120

markempa

JUNE 24, 2013

Tweet A few months ago in my blog post, “ How Dissatisfied CEOs Push Marketers into the Future ,” I responded to an article reporting that one in five CEOs believe marketers: Provide a return on investment. But optimization isn’t just a one-time event. Have “solid influence” within their organizations.

Optimization 120

Optimization Buy Thought Leadership Planning 120

Customer Experience Matrix

OCTOBER 1, 2014

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. This year V12 further expanded Launchpad by adding the ability to import and enhance clients’ own customer lists.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

JANUARY 22, 2014

Leadsberry is among the oldest of these systems, launched in July 2012. These are connected with revenue captured in CRM to create return on investment reports. The system was released in mid-2012 and starts at $1,050 per month including a Dynamics license. Here are highlights of several vendors I’ve looked at recently.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Ambal's Amusings

AUGUST 25, 2010

Step two is to understand that funding spent on a content strategy is an “evergreen” marketing investment that brings ongoing, long-term return-on-investment. Content Marketing Event: New Media 2012. Click and download FREE eBook from Marketo and ClickDocuments. Related Blog Posts.

Content Marketing 100

Content Marketing Storytelling Content Marketing & Strategy 100

Rain: The Growth Agency

DECEMBER 17, 2018

The number of reverse mortgages is expected to grow to 966,000 by 2020, nearly doubling from 563,700 in 2012. Community culture: Boomers will be willing to invest in cultural events in the local community. Newspapers and print have not penciled out in terms of return on investment. Then they’ll expect delivery.

Communities 40

Communities Broadcasting Television marketing Stats 40

Rain: The Growth Agency

DECEMBER 17, 2018

The number of reverse mortgages is expected to grow to 966,000 by 2020, nearly doubling from 563,700 in 2012. Community culture: Boomers will be willing to invest in cultural events in the local community. Newspapers and print have not penciled out in terms of return on investment. Then they’ll expect delivery.

Communities 40

Communities Broadcasting Television marketing Stats 40

Rain: The Growth Agency

DECEMBER 17, 2018

The number of reverse mortgages is expected to grow to 966,000 by 2020, nearly doubling from 563,700 in 2012. Community culture: Boomers will be willing to invest in cultural events in the local community. Newspapers and print have not penciled out in terms of return on investment. Then they’ll expect delivery.

Communities 40

Communities Broadcasting Television marketing Stats 40

KoMarketing Associates

DECEMBER 27, 2016

High ROI is Costing You Money. High return on investment may sound appealing to many people. However, it is a frequent misconception that higher ROI is always better. Our Favorite Posts & Articles from 2012. From Darren Huang. Our Favorite Posts & Articles from 2015.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

DECEMBER 27, 2016

High ROI is Costing You Money. High return on investment may sound appealing to many people. However, it is a frequent misconception that higher ROI is always better. Our Favorite Posts & Articles from 2012. From Darren Huang. Our Favorite Posts & Articles from 2015.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Hubspot

NOVEMBER 30, 2016

If your business has an offer or event going on at your store, set up a few Facebook ads that appear only to people within a short distance of your store. Have these ads appear a few days prior to the event and on mobile devices while the event is happening. 6) The Event Ad. Event ads promote a specific event.

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

Webbiquity

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. Social media marketing is an asset ; advertising is an expense. This reference is almost worth the cost of the book itself.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Vidyard

SEPTEMBER 28, 2016

Did you know that even as far back as 2012 , 93% of internal communication professionals believed that video was becoming essential to internal communications? But with video, you have some effective tools to helping you prove the return on investment of your work and your team.

Video Marketing 50

Video Marketing Youtube Lock-In Advertising Mediums 50

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

QuanticMind

JUNE 14, 2017

This panel opens with discussion of exact match close variants – a functionality that debuted on Google in 2012 to allow phrase and/or exact match keywords, became mandatory in 2014 (requiring advertisers to use negative keywords) – and most recently had exact match close variants announced in March 2017.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

Helping event organizers and sponsors get more return on investment for their events is what I do, and video content has proven itself to be extremely useful. In this short primer on how I use video, I’ll talk about my basic approach to event videos, using examples of before, during, and after video content.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Hubspot

NOVEMBER 30, 2016

If your business has an offer or event going on at your store, set up a few Facebook ads that appear only to people within a short distance of your store. Have these ads appear a few days prior to the event and on mobile devices while the event is happening. 6) The Event Ad. Event ads promote a specific event.

Facebook 28

Facebook Paid Search Agency Work Management Ads 28

Adobe Experience Cloud Blog

OCTOBER 4, 2012

Here’s a recent example: We’ve also found it works well to target the hashtag for specific conferences and events (such as #DF12 for Dreamforce 2012). We look at two main metrics when measuring return-on-investment for various marketing programs. They are: Investment per Target. Facebook Promoted Posts.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Hubspot

JULY 3, 2012

There are so many rules and guidelines, so much planning and preparation involved, that we thought a blog post was really required to explain how to run a contest that delivers a solid return on investment. Well, technically these features still exist; they’re just buried within likes, photos, videos, and events.

Social Media 28

Social Media Media Rules Landing Pages 28

Adobe Experience Cloud Blog

DECEMBER 27, 2012

by Jason Miller 2012 has been a fantastic year for marketers. The ROI of Paid Social Media Ads - Everything you ever wanted to know about the return on investment of paid social media ads on Twitter, Facebook, LinkedIn, and more. 5 bonus cuts from the world of Infographics: Marketo’s Top Infographics for 2012.

Marketo 48

Marketo B2B Marketing Planning B2B 48

Valasys

AUGUST 9, 2019

It includes organizing events, sponsoring industry-specific & participating in other vital events across the globe for reputation building & improving brand resonance. The Penguin update implemented on April 24, 2012 (to get rid of the down-rank websites with manipulative, irrelevant or spammy links in real-time).

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Hubspot

JULY 10, 2019

Advertisers would sink money into mediums like radio and print, and hope sales of the advertised product went up. In fact, the term ROI (return on investment) wasn't even widely used until the mid-1960s. A lot has changed since then.

Doubleclick 52

Doubleclick Paid Search Agency Ads Adsense 52

Marketing Insider Group

JANUARY 14, 2014

How do you balance the need for a better customer experience with the return on that investment? There’s usually always some kind of compelling event for organisations when they begin to consider an investment. It depends really on what the basis for the ‘better customer experience’ is?

Multi-Channel 100

Multi-Channel Forrester Loyalty CRM 100

Single Grain

APRIL 25, 2022

You can easily track your marketing goals and measure your returns on investment. How to Lower E-commerce PPC Advertising Costs with Email Marketing. They help you run a result-oriented Google Ads campaign that gives you the best returns on investment. Event Source Tickets. Notable Clients: Rocky.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Contently

JULY 29, 2016

At last year’s Association of National Advertisers’ Masters of Marketing event, the president of PepsiCo’s global beverage group warned that “the agency model is not going to bend—it’s going to break.” Digital content can be slow to deliver a return on investment.

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Paid Search Agency 60

B2B Digital Marketer

APRIL 1, 2021

If you need to track your digital activity ROI, here’s a tool to help you do that: What is Your Digital Activity ROI? – Understanding Return On Investment (b2bdm.com). Um, so then now we’re doing virtual events. There, you should not have a big budget for virtual events time.

Planning 52

Planning Work Management Marketing Management Business 52

Hubspot

JUNE 23, 2014

Prior to 2012, marketers had it pretty darn good on Facebook despite frequent redesigns and News Feed algorithm changes to adapt to. Lots of marketers are getting fantastic results from Facebook ads -- one of them earning a whopping 35X return on investment. Drive event attendance. But you don''t have to stay frustrated.

Facebook 28

Facebook Advertising Agencies Paid Search Agency Mobile Advertising 28

Single Grain

JANUARY 17, 2024

The search engine giant monitors three types of searches when it comes to “ fresh content ”: regularly occurring events, frequent updates, and hot topics/recent events. Replace Outdated Examples or Case Studies: If your examples are from 2012, the reader is going to be skeptical of your article.

Lead Scoring 52

Lead Scoring Lead Ranking SEO Tips 52