The Effective Marketer

OCTOBER 5, 2010

Below are a few useful tools out there for this problem. Website Review and Annotation Tools ShiftSpace.org is an interesting app that gives you the ability to comment on any website using your browser, but others have to have ShiftSpace installed to see them. Any other tools I have missed? United States License.

Marketing Websites 100

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation 100

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Hubspot

DECEMBER 11, 2020

Between 2011 and 2015, Access Icon embraced inclusive design ethics when they revamped the International Symbol of Access -- often seen on accessible parking spots or wheelchair-accessible bathrooms -- to better represent people with disabilities. While Netflix denied that the algorithm targeted users by race , the news went viral.

Ethics 101

Ethics Design Guidelines Amazon 101

The Effective Marketer

SEPTEMBER 27, 2010

The answer may lie in a tool most people already have… MS PowerPoint! Instead of waiting for the designer to come up with a Photoshop or HTML mockup of something that doesn’t resemble what I asked for, the PowerPoint slide can serve as a guideline and visual discussion tool for everyone involved. Start prototyping today!

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Hubspot

SEPTEMBER 15, 2020

Over the past few years, live streaming has become a popular marketing tool. The campaign quickly went viral thanks to the influencers' live videos, promoting Drumsticks. He used to be a professional gamer and started live streaming in 2011. In fact, in 2019 alone, people watched 1.1 Image Source.

Examples 101

Examples Ad Building Brand Identity Branding 101

The Effective Marketer

AUGUST 25, 2009

Why is it that such a poweful tool can be so deadly? Much has been said on how PowerPoint is a bad tool and should be abolished, but who’s really at fault? No need to raise your hand, we all have been there. An interesting article sent to me (thanks, Z.) talks about the birth of what we know today as PowerPoint.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Tomorrow People

SEPTEMBER 13, 2012

It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process. The resulting Twitterstorm sent the original post viral , leaving Ryanair to wipe the runniest of eggs from its cut-price face.

Social Media 120

Social Media SIC Media Peer-to-peer 120

B2B Marketing Traction

DECEMBER 16, 2010

Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company. There are tools and utilities that allow you to stream news and information about your company automatically into your Facebook company page. Are you convinced now?

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. Sales reps should look into this tool as a potential route for getting in direct contact with those hard-to-reach contacts, and also to expand their networks. United States License. United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

FEBRUARY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys. United States License. United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Biznology

MARCH 20, 2018

“When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach, the quality had been dubious, the licensing too expensive, and of limited value. Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. I am enrolled in a free course called Inbound Marketing University , created by HubSpot. So, why is it free? United States License.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Hubspot

JUNE 11, 2018

These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. They're Already Viral. Some basic knowledge of a photo editing tool like Photoshop (or hey. Success Kid. Old Spice Man. Rage Comics.

Social Networks 76

Social Networks Viral Marketing Buzz Classified Ads 76

Hubspot

JUNE 11, 2020

The platforms with the biggest audiences, and the most mature live streaming tools, took the lead. Aside from being one of the oldest and biggest online platforms out there, YouTube's also offered a live stream feature, called YouTube Live, since 2011. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%).

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

The Effective Marketer

MARCH 7, 2009

I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

JANUARY 5, 2009

P.S.: you may be asking youself “where are all the nice tools that we marketers love to use and how do they relate to being effective&# ? So although that new website project was high on your list, maybe rethinking packaging or focusing on sales collateral is what should be done. It’s for you to decide! United States License.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 15, 2009

But I digress… what I’ve been focusing on for the past few posts is on how you can use tools you already have at your disposal (like MS Outlook for most corporate users) to become more effective and productive. The use of such tools, however, can be seen as a short-tem fix instead of a long-term effect.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

JUNE 23, 2009

Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool. Successful Email Marketing (CV301) Professor: Eric Groves, Constant Contact This presentation should have been titled Email Marketing 101. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JULY 12, 2009

Ok, now that we have a tool to fix those ugly Excel charts, let’s see what we can do about the main goal of your chart: The message. At least don’t use the default options that give you 3D bar charts with dull colors and gray background. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. Maybe not so much. What is it for? Who is our target?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Mailmunch

MARCH 4, 2021

The most advanced assistants are able not only to execute commands but also to conduct a dialogue (the first such device was Apple’s Siri in 2011). A significant advantage may be content virality (sharings in social networks). The number of languages understood and functionality differs depending on the manufacturer.

Optimization 75

Optimization Long Tail Marketing Amazon Work Management 75

The Effective Marketer

MARCH 9, 2010

3 Responses to Email Design Review Gallery Jodi Kaplan says: March 12, 2010 at 5:42 pm I think they got caught up in the design tools and forgot to focus on the basics: readability, usability, and good copywriting. You can leave a response , or trackback from your own site. Like Be the first to like this post. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

SnapApp

NOVEMBER 18, 2011

In the meantime, there are a number of helpful tools you can use to track the progress of your Twitter campaigns. Twitter Tools: Socialmention.com : analyze your reach, influence and sentiment. Part of Facebook's 2011 changes ?designed Facebook Tools: SproutSocial : schedule status updates and track shares.

Social Media 48

Social Media Analysis Media Eye-Tracking 48

The Effective Marketer

FEBRUARY 12, 2009

MS Outlook is also a great productivity tool when used correctly, and so I decided to share some productivity tips for those using this program. 2. Turn emails into tasks: outlook is a great task management tool if you know how to use it. You will realize that the more you use it, the more you will like it.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

MARCH 12, 2009

Let them see your availability and let them Mischedule the meeting accordingly. This is a GREAT time saver. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

SnapApp

APRIL 12, 2011

Boston and San Francisco - April 12, 2011. In addition, they benefit from viral marketing as individuals share with their personal networks. SnapApp allows companies to create custom quizzes, surveys, polls contests and sweepstakes and distribute them on Facebook, Twitter, in IAB ad units, on mobile devices, and on their own websites.

Media 48

Media Distribution Acquisitions Custom Publishing 48

The Effective Marketer

FEBRUARY 25, 2009

Others use PDA’s , their iPhone, or a computer. What most don’t realize is that they probably already have a pretty good tool for helping them organize their tasks, prioritize, and take action. Some people like paper and pencil and carry notebooks around with them, pages filled with meeting notes, reminders, etc. United States License.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

accelerate agency

OCTOBER 14, 2021

Since then, more SMBs have appreciated the necessity to incorporate a SaaS business model within their enterprise software systems to retain customers and pursue scalable and sustainable growth through digital marketing tools. Depending on the SaaS app, users can access various tools that have a slew of benefits. Image Source 2.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Since then, more SMBs have appreciated the necessity to incorporate a SaaS business model within their enterprise software systems to retain customers and pursue scalable and sustainable growth through digital marketing tools. Depending on the SaaS app, users can access various tools that have a slew of benefits. . Image Source.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Content Marketing Institute

JUNE 27, 2018

The answer lies in these 11 tools. Quuu is the first social-sharing automation tool curated by humans, vetted by humans, designed for humans. For the purposes of this article, it’s the collaboration tool set that shines. A collaboration tool like @zohosocial allows you & your team to make decisions faster. Enter Quuu.

Curation 110

Curation Tools Enterprise Management Content 110

Hubspot

MARCH 1, 2011

In January 2011, David was the keynote speaker at MarketingSherpa's Email Summit in Las Vegas. Tools for Crowdsourcing Content. The video tools you want to use, or encourage others to use, don’t have to be too sophisticated. How do you get started with YouTube, video podcasting, live streaming, or viral videos?

Video Marketing 28

Video Marketing PR Inbound Marketing Viral Marketing 28

Hubspot

AUGUST 1, 2011

While not traditionally considered part of standard marketing media, there are indeed some ecommerce applications of humoristic tools that can improve the user experience for your potential customers. As we speak, Old Spice's Fabio vs. Isaiah Mustafa battle dominates the viral leader boards.

eCommerce 28

eCommerce Correlation Viral Marketing Case Studies 28

Hubspot

JULY 6, 2012

These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. 1) They're Already Viral. Some basic knowledge of a photo editing tool like Photoshop (or hey. Success Kid. Old Spice Man. Rage Comics.

Viral Marketing 28

Viral Marketing Social Networks Classified Ads Internet Marketing 28