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Best Practices for Better Sales Outreach

Heinz Marketing

I am no sales expert but through my experience at Heinz Marketing, research I’ve done for clients, recommendations/project deliverables, and personal experience (being the receiver of sales outreach) I have developed quite a few best practices and tips for better sales outreach. and new lead disposition sequences.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

Blogger Outreach Remains Crucial for PR Pros by SocialTimes. Six Tips For Making Your Press Release Twitter Friendly by Mediabistro. David Meerman Scott passes along tips learned while promoting his most recent book, Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage.

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How to Sell into Accounts Using Influencers – Tips from Mark Roberge

Engagio

Up to 17 people influence the typical enterprise purchase (up from 10 in 2011), according to IDG. Here are Mark’s tips for leveraging the inbound lead to get the insight you need to go higher: Ask these questions: What has [decision- maker’s name] been talking about in team meetings lately? Next steps. And much more.

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An Introduction to Vertical Social Networks

Buffer

Why brands should keep an eye on vertical networks On paper, niche social networks are an excellent idea for brands because you can easily identify a platform with your target audience and craft appealing outreach. Here are some tips to understand how to approach vertical social networks: 1.

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2018 Martech 5000 Supergraphic: 5 Tips on How to Choose a Lead Gen Vendor

NetLine

What started as a 150-piece puzzle in 2011, the Marketing Technology Landscape Supergraphic had a fraction of the number of logos as it does in today’s version, which boasts nearly 7,000 logos. To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. Talk to sales.

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Can You Still Use Infographics to Build Links?

Moz

Fun fact: the first article to appear online proclaiming that "infographics are dead" appeared in 2011. The truth is that infographics are still one of the most-used formats for building links and brand awareness, and from my outreach experiences, with good reason. Is the post-2014/15 drop-off due to lack of outreach?

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Five Ways B2B Marketers Can Get the Most from Facebook

ViewPoint

Here are five tips. FedEx shows its employees volunteering around the world for FedEx Cares Week 2011. Southwest Airlines encourages customers to post problems on its wall and follows up with a personal outreach. Bottom line: The audience you reach on Facebook isn't the same as the one you find on LinkedIn.

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