Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Mobile: 3G users have grown 37% year over year.

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Content Standard

JANUARY 5, 2016

Eighty-four percent of consumers have liked a branded video in their social media news feed, and more than half have watched company videos deployed through email, Animoto reported. That’s good news for marketers hoping to amplify video’s effectiveness through social media sharing. Mobile Becomes Video Driver.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Hubspot

APRIL 13, 2011

We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. While many important changes have already occurred in 2011, take special note of the three below as you plan marketing strategies and adjust budget allocations. 3 Key Events for Marketing Change in 2011.

Allocation 28

Allocation Online Marketing Cable Planning 28

EveryoneSocial

MARCH 6, 2017

As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011. Here’s a bit more history on the company: Launched in Sep 2011. currently offer anything at the level of interactivity and media-richness that Snapchat does.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. This is up from 35% in 2011. Wide mobile adoption crosses multiple demographics. This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Hubspot

NOVEMBER 11, 2011

(Source: eMarketer, January 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! 5) In 2011, the average shopper consults 10.4 Apr 2011) Tweet This! Mobile Use. Apr 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. For the foreseeable future, content will remain as king.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

AUGUST 31, 2011

Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. 13 Mind-Bending Social Media Marketing Statistics.

Social Media 28

Social Media Statistics Social Marketing Media 28

Adobe Experience Cloud Blog

SEPTEMBER 21, 2011

Three hundred years later in the 1700s, there was the advent of the first magazine, and the first paid advertisement in a newspaper in France in the 1830s. Buyer Centric: The 20th century brought about the advent of radio advertisements, television, and computers. Marketing, in the beginning, was focused predominantly on sales.

Planning 48

Planning Television marketing Paid Search Agency Mobile Advertising 48

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) Good leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Basil’s Cathedral To Chili Pepper Ten Search Marketing Hot Spots To Watch In 2011 Net Neutrality: What Do The New Rules Mean And What’s Next?

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.)

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

AUGUST 30, 2011

Social Media. Fantasy: Social media may be helping big brands w/ big bucks extend their reach & influence online, but it doesn't to squat for small businesses. Fact: 57% of small businesses say social media is beneficial to their business. Advertising. Fantasy: Online advertising is not effective for local businesses.

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Hubspot

APRIL 25, 2014

Then Business Insider said Google is weak in search and weak in mobile. Then Shishir Mehrotra, the number two guy at YouTube, quit or was pushed out in a shakeup under a new boss. For a time he oversaw mobile applications. Google counts all sorts of people who touched any of its services, from Gmail to YouTube.

Google 28

Google Youtube Mobile Advertising Facebook 28

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. Be yourself even if it is a company blog.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? What to do?

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social media and blogs reach 80% of all U.S. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

MARCH 1, 2012

On February 10, HubSpot asked for tips marketers wish they could have given Super Bowl advertisers , and on February 27, we asked for tips to give event marketers to keep their efforts inbound. Direct users to mobile,social anywhere. What do you want users to do after they see your advertisement? Create Calls-to-Action.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Buffer

OCTOBER 25, 2018

Whether you are a seasoned social media marketer , a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. Of course, it isn’t only about the size of the social media sites.

Social Media 111

Social Media Media Brand Identity Branding 111

Oktopost

AUGUST 15, 2022

Social media has come a long way from when it first appeared on the web. Long before any of us knew or understood the potential behind social media, the first iterations were popping up to connect us all to the rest of the world. Today, there is a full generation of adults who have never known a world without social media.

Social Media 174

Social Media Media Lock-In Budget Programs 174

Hubspot

APRIL 13, 2020

Researching social media platforms not founded in the U.S. based networks, like Facebook or YouTube , tech companies have built their own social media empires. based networks, like Facebook or YouTube , tech companies have built their own social media empires. 8 of the Biggest Global Social Media Platforms.

Social Media 98

Social Media Media Facebook User-Generated Content 98

Webbiquity

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal. hours to 6.3

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

NOVEMBER 7, 2016

In September 2014, Southwest unveiled a branding refresh that earned positive media attention and made marketers swoon. Instead, LaCroix has executed some impressive social media campaigns, specifically with Instagram. Mobile has seen some interesting developments as of late. Branding Best Practice: Invest in Mobile Marketing.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Social Media Tips, Tactics and Techniques.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report. Social Media and Search.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? And much more.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

OCTOBER 10, 2018

And not only is it used in museums, it’s part of your favorite social media apps too. Between 2011 and 2013, AR was embraced by companies like Disney, Coca-Cola, and National Geographic to execute campaigns at large events and in public spaces like shopping malls and Times Square. Even advertisements are made using AR.

Trigger Marketing 99

Trigger Marketing Ad Exchange Display Paid Search Agency 99

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Vidyard

OCTOBER 19, 2016

What were some of the key milestones that got us to where we are now — a world where Facebook’s CEO believes video will be as big as mobile phones in how we communicate, and Cisco conservatively estimates that up to 80% of the internet’s traffic will be video by 2020. YouTube found it. Funnily enough, it all began with a pot of coffee.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Hubspot

MARCH 7, 2018

Google's 2011 purchase of Zagat, the legacy restaurant review guide, was one of the search engine giant's first forays into the realm of local businesses and the ratings of them. But it's not the first, either, as Google has previously taken similar actions, like disallowing YouTube videos from playing on certain Amazon devices.

Amazon 71

Amazon Broadcasting Paid Search Agency Acquisitions 71

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Content typically comes in the form of a blog, video, social media post, photo, slideshow, or podcast. Lead Nurturing.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

JANUARY 31, 2012

Yesterday, Business Insider reported that Procter & Gamble is set to lay off 1,600 employees as a result of its decision to cut back on the company's annual advertising spend of $10 billion. McDonald is right; organic search and social media marketing are more efficient than advertising. The point is, it can (and should!)

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28