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How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. Why or why not? “A

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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Moz did that eye-tracking study back in 2011 when Google was just starting to show video thumbnails in search results when there were fewer of those than we see today. Label Images for Commercial Intent Include an image in your product structured markup for those images to be labeled with “product.”

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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Share this on LinkedIn. Share this on Facebook. Share this on FriendFeed.

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MarTech’s GA4 experts to follow

Martech

LinkedIn: Simo Ahava (24.8K LinkedIn: Brie E Anderson (2.6K LinkedIn: Brie E Anderson (2.6K LinkedIn: CharlesFarina (14K followers) X/Twitter: @CharlesFarina ( 9.6K LinkedIn: Benjamin Mangold (7.7K ” LinkedIn: JanetDriscollMiller (2.5K followers) X/Twitter: @simoahava ( 24.7K

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2011 Social Media Marketing Trends

Webbiquity

A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. . Share this on LinkedIn. So what’s next? “Social is much bigger than marketing and PR.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. I asked you to rank the marketing areas you think will become more important in 2011.

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10 Inside Sales Predictions for 2011

ViewPoint

Comment on The Bridge Group's ten predictions for inside sales in 2011. Many are toys but some are real tools that increase productivity and yield. Blogs, twitter, Facebook and Linkedin have created an environment where individual sales reps can know showcase their knowledge and value as a partner to their buyers.