Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Thanks for the traffic! Since I originally published this post, you’re seeing Google do a lot of the things I predicted. (Happy Holidays! This is #1. – Jay).

Google 149

Google Lead Scoring Lead Ranking PageRank 149

Webbiquity

JANUARY 30, 2012

Web Traffic Tracking Alternatives to Google Analytics by uber.la. ” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor. the Flexi-Pages widget for adding sub-menu navigation and Mass Edit Pages for WordPress for making small changes to a large number of pages at once).

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

EveryoneSocial

MARCH 6, 2017

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Scoop.it

MARCH 21, 2023

What does Google consider a reliable source, good enough to rank high? E-E-A-T At the end of 2022, Google updated its QRG (Quality Rater Guidelines), where the most critical change was about the E-A-T. ” Now Google also evaluates content based on the extent to which its creator has first-hand experience in the topic.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Biznology

DECEMBER 14, 2010

How much of your traffic comes from search engines? How much from Google? If you're like most businesses, you probably get a fair bit of your traffic from the Big G. What if you walked in tomorrow and all your search traffic dried up? And Google's AdWords is likely the most famous cost-per-click (CPC) service out there.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. How can you make a press release more friendly to blogs, Twitter and search engines? by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Brandwatch Marketing

JANUARY 2, 2019

Google+: 111 million users. Twitter: 330 million users. Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter. 78 percent of people who complain to a brand via Twitter expect a response within an hour. Google statistics. Twitter statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

EMagine B2B Blog

FEBRUARY 17, 2015

In case you haven’t heard, on February 4 th 2015 Bloomberg broke the news that Google and Twitter were striking up a deal to further expand the amount of tweets indexed in search, by almost all. Before this new deal was struck, Google was indexing some tweets by crawling Twitter’s site for information. The Details.

Google 40

Google B2B Advertising Agencies Twitter 40

Webbiquity

AUGUST 19, 2016

There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. Quality content is key to Google rankings , there’s no doubt about it.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Webbiquity

JANUARY 2, 2013

What is the source of the largest share of social traffic to websites? (It’s B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

SEPTEMBER 25, 2013

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy. .

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

MAY 27, 2014

However, with Google updates becoming more mainstream and large businesses drawing media attention when they are hit, more people are aware of, and asking questions about, algorithm updates. According to Moz , “Each year, Google changes its search algorithm around 500–600 times.” Algorithms – Google Inside Search.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

Writing on the Web

JULY 4, 2012

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. As of June 2011 Facebook has 750 Million users. Remember, Google indexes content on pages.

Social Media 100

Social Media Blogger Business Media 100

SnapApp

MARCH 20, 2012

By now, many of us have heard about Google+ and have witnessed its integration within regular Google search results. AJ Kohn recently released a comprehensive guide Google+ SEO based on his own research with search terms. Optimize your Google+ profile. The text in these sections are used for Google+ search.

Google 48

Google SEO Lead Scoring Lead Ranking 48

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. This is the problem that we set out to solve in mid 2011. It’s easy to find out how many Twitter followers or Facebook fans you have – but when you can just buy 1,000 followers for 30 bucks does this really mean anything?

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. This is the problem that we set out to solve in mid 2011. It’s easy to find out how many Twitter followers or Facebook fans you have – but when you can just buy 1,000 followers for 30 bucks does this really mean anything?

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

The Effective Marketer

FEBRUARY 22, 2011

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. Let us know! Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

KoMarketing Associates

DECEMBER 27, 2012

We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. It’s such a cool way to look at Twitter accounts and figure out how to really target the right people. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Marketing Insider Group

DECEMBER 18, 2013

10% of website’s content drives 90% of the traffic. of a website’s content drives more than 50% of its traffic. The number of web searches on the term “Content Marketing” is up 400% since January 2011. ~ Google Trends. Emotional marketing messages are twice as effective as promotional ones. ~ Sirius Decisions.

Stats 100

Stats Content Marketing Content Curation 100

Parse.ly

NOVEMBER 27, 2018

At the beginning of 2018, desktop only accounted for 23% of traffic to the network. That doesn’t mean desktop traffic should be ignored, but catering to that audience requires understanding what they’re looking for and when they’re looking for it. The dominance of mobile has been visible across Parse.ly’s network of sites.

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

Marketing Insider Group

DECEMBER 5, 2013

Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. Take a look at the number of “Content Marketing” searches per month on Google. 78% of CMOs think content is the future of marketing ( Demand Metric ). InboundWriter ).

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Writing on the Web

JUNE 12, 2013

According to Neilson.com, there were 181 million blogs around the world at the end of 2011. (In Tell your readers that you would like them to share your post on Facebook , Twitter , and LinkedIn. In 2006, there were 36 million in existence.). When you share your own content, don’t just post a link.

RSS 100

RSS Social Media Buzz Internet Marketing 100

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team.

Social Media 28

Social Media Social Marketing Tips Media 28

Marketing Insider Group

AUGUST 20, 2013

Mobile traffic as % of internet traffic is growing 1.5x billion in 2011 to 6.3 And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Wearable devices have grown by 2x month over month since October 2012. billion 2050.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Hubspot

FEBRUARY 25, 2015

Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network''s data stream. In turn, Google would display tweets in search results in real time. Now, nearly four years later, the gang''s back together.

Google 28

Google Planning SEO CAN-SPAM 28

Hubspot

FEBRUARY 23, 2017

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption.

Social Networks 101

Social Networks Social Media Network Marketing Facebook 101

NuSpark Consulting

NOVEMBER 16, 2011

And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. From the same WebMarketing123 survey: How do you measure the success of your digital marketing program : #1- website traffic, #2 lead generation, and #3 click-through-rate!

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Marketing Insider Group

NOVEMBER 30, 2010

I suggest you spend the time to watch the videos of Facebook’s CEO Mark Zuckerberg, Twitter’s CEO Evan Williams and also Robin Li, Chairman & CEO of Baidu. But not anymore as it is hard to decide whether you would rather be Apple, Google or Facebook. Augmented Reality For B2B Marketing in 2011?

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

JANUARY 27, 2014

There is some convincing research to support this: According to Webtrends , nearly 70% of Fortune 100 corporate websites experienced declines in traffic, with an average drop of 23%. 90% of website traffic comes from just 10% of the content and more than 50% of the traffic is from just 0.5% of the content. ~ InboundWriter.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

Marketing Insider Group

OCTOBER 9, 2013

The half-life of a piece of content shared on top social networks Twitter and Facebook is 3 hours. The average number of sources of content consumed by a shopper in a purchase doubled from 2010 to 2011 going from 5 to 10 pieces of content consumed. 90% of all internet traffic in 2017 will be video. Click To Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Webbiquity

JUNE 13, 2012

More than half of my website traffic coming from mobile phones? Type of business: if you run a bar, restaurant or specialty retail shop that is dependent on local traffic, then by all means you had better have a sophisticated local and mobile web strategy. You’ve seen the statistics: mobile browsing (e.g., I’m not ready!

Marketing Websites 100

Marketing Websites B2B Mobile Marketing Marketing Analytics Tools 100

Biznology

AUGUST 20, 2012

That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. People spend more time social networking on Facebook than doing anything on sites owned by Google, Microsoft or Yahoo, the Web’s three most heavily-trafficked properties. of all U.S.

Social Media 80

Social Media Media Social Networks Wikipedia 80

The Effective Marketer

JANUARY 6, 2009

There’s a whole discussion around marketing ROI that we should have at a later date, I think most of you are already developing plans with specific goals in mind be it lead generation, web traffic, referrals, and even sales. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Marketing Insider Group

AUGUST 3, 2010

He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

JUNE 9, 2010

and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100