The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. Content marketers can use keywords in a whole new way — to answer questions — to become the one Google suggests when potential customers are out and about. Get started today — and generate more traffic and leads for your business. As Anita Lettink shows, that old saw is a bit of a myth.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Brandwatch Marketing

OCTOBER 25, 2023

Look at website traffic Measuring your website traffic over time can reveal insights into brand awareness, but it’s important you are looking in the right places. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Contently

MARCH 14, 2023

Then there’s Amazon, which captures 60% of all traffic when consumers begin their product searches online. Find the Sweet Spot Between Content and Context Google and other search engines reward original content. That said, you must find that happy medium between content and context.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

RebelMouse

AUGUST 25, 2022

Google announced the rollout of a new major algorithm update — dubbed the “helpful content update” — which launched the week of August 22, 2022. According to Google’s announcement on August 19, 2022, that includes content that is unoriginal, is low quality, and was created primarily for search engines, not for the benefit of users.

CMS Development 95

CMS Development Content Classified Ads Eye-Tracking 95

Contently

SEPTEMBER 28, 2017

Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. data analysis of over 2,500 sites, Facebook referral traffic now sits at 35.1 According to a Parse.ly

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

JULY 14, 2020

2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. Over time, the focus on content marketing shows a significant increase in traffic. Traffic is always growing. As soon as you end your Google ad, the return is zero. Their site traffic is flat.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. There you have it, my top 10 list of industrial marketing blog posts for 2011.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Webbiquity

JANUARY 30, 2012

Web Traffic Tracking Alternatives to Google Analytics by uber.la. ” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor. Not too surprisingly, All in One SEO Pack, Akismet and Google XML Sitemaps top the list. 14 WordPress Plugins Worth Considering by JT Pedersen.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Contently

MARCH 1, 2022

The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. Last month Google processed its five-billionth takedown request from copyright holders. The aggregating of content is really for traffic, for awareness, reach, and daily news,” Carter explains.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Thanks for the traffic! Since I originally published this post, you’re seeing Google do a lot of the things I predicted. (Happy Holidays! This is #1. – Jay).

Google 149

Google Lead Scoring Lead Ranking PageRank 149

Contently

DECEMBER 11, 2017

This ongoing practice was great for visibility and thought leadership since an SEO expert could post a new byline or video every time Google updated its algorithm. Google even has its own tool, Google Search Console, that helps webmasters and creators maximize the visibility of their content. So, what now?

SEO 157

SEO Lead Scoring Lead Ranking Thought Leadership 157

Conductor

JANUARY 4, 2022

And yet, organic traffic accounts for 53% of all website traffic. After paid spend and marketing budgets were slashed across the board as companies looked to recoup costs wherever possible and survive the economic uncertainty, organic traffic was thrust into the spotlight. They won’t be making that mistake again moving forward.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Tomorrow People

OCTOBER 26, 2017

In November 2011 we killed email marketing. As Google mutates, our search consultants’ moods have become unpredictable as they fight against extinction (true story: ‘Crazy Pete Winter’ was once a balanced individual with a keen eye for a keyword). RIP EMAIL MARKETING. Why did we do it, you ask? Three words: Batch. Trust us or die.

Inbound Marketing 120

Inbound Marketing Linkbait Telemarketing Cable 120

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success. For instance, there is a correlation between the amount of content a website produces and the volume of traffic it receives. Guest post by Nico Prins.

Training 214

Training Planning Work Management Marketing Management 214

Scoop.it

MARCH 21, 2023

What does Google consider a reliable source, good enough to rank high? E-E-A-T At the end of 2022, Google updated its QRG (Quality Rater Guidelines), where the most critical change was about the E-A-T. ” Now Google also evaluates content based on the extent to which its creator has first-hand experience in the topic.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Zoominfo

APRIL 24, 2019

For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results. Instead, Google has been programmed to judge content semantically- meaning, how the keywords being used relate to the intent of a search query. Our advice?

Tactics 189

Tactics Cost SEO Lead Scoring 189

Biznology

DECEMBER 14, 2010

How much of your traffic comes from search engines? How much from Google? If you're like most businesses, you probably get a fair bit of your traffic from the Big G. What if you walked in tomorrow and all your search traffic dried up? And Google's AdWords is likely the most famous cost-per-click (CPC) service out there.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Brandwatch Marketing

MARCH 7, 2023

million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

SalesIntel

AUGUST 7, 2023

Although it was introduced back in 2011, this feature was initially experimental. Today, it’s growing quickly, with 20% of all mobile web sessions already starting with speech-based queries, according to Google’s experts. Google prefers to provide quick and accurate results to speech-based queries.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Content Standard

DECEMBER 10, 2014

Back in 2009, Twitter gave Google access to all tweets produced in real-time, and Google’s search results featured Twitter content. But in 2011, the deal ended. The post SEO Social Strategy: Twitter Tweak Generates Big Traffic Gains appeared first on The Content Standard by Skyword.

Twitter 40

Twitter Traffic SEO Generation 40

seo.co

FEBRUARY 15, 2022

Facebook and Google United. Recognizing clickbait as a new form of spam, both Google and Facebook (two of the web’s biggest authorities) have begun taking measures against it. Google has all but eliminated the worst clickbait offenders from its search results. Now in the era of Panda 4.1,

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

EMagine B2B Blog

MARCH 21, 2019

Dynamic Search Ads, or DSAs, aren’t exactly new in the world of Google Ads. To understand Dynamic Search Ads, you’ll need to know a bit of Google Ads history. Way back in 2011, Google unveiled a new technology called Dynamic Keyword Insertion. DKI let Google automatically insert a searcher’s query into the ad’s headline.

PPC 96

PPC SEO Ads Lead Scoring 96

Hubspot

DECEMBER 31, 2010

Budgeting and planning for 2011 may not be the most fun activity, however, it feels really good to know what metrics I have to hit as a marketer to make my business successful. We used the inbound marketing calculator to work backwards and figure out what we needed to do to hit our revenue goals for 2011.

Traffic 28

Traffic Word of Mouth Inbound Marketing Conversion Rate 28

Hubspot

NOVEMBER 14, 2018

Attracting organic search traffic relies first and foremost on creating high-quality content that fits search queries. To drive organic growth, Tim needed to avoid Google’s algorithm penalties, so it’s important to note that quality was pivotal for his success. Create large volumes of valuable content. Creating Quality Content.

Startups 69

Startups Google Press Domain 69

Webbiquity

MARCH 12, 2012

Guest blogger Jon Gelberg contends that “you don’t have to be Apple or Google or Sony to get the attention of the press. Pitching to Google’s Fresh New Algorithm via News, Blogs, Events & Google+ by Search Engine Watch. Small Business…Big Coverage! by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Brightedge

SEPTEMBER 9, 2022

On August 18th, Google announced the roll-out of a major algorithm change called the “helpful content update.” Some search engine optimization (SEO) experts have suggested that it might impact rankings as significantly as the Panda update of 2011. The “Validate Fix” button has been reinstated in Google Search Console.

SEO 52

SEO Guidelines Validation Youtube 52

KoMarketing Associates

SEPTEMBER 25, 2013

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy. .

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. Off-site SEO.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Hubspot

JUNE 3, 2020

If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. It’s important to maintain good Quality Scores because Google uses them to determine your ad rankings as well as how much you pay per click. The relevance of the keyword to its ad group.

PPC 99

PPC Campaigns Paid Search Agency Adwords 99

Rev

SEPTEMBER 2, 2019

This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network. It made Google users feel safer amongst the pre-dotcom mania, and it also helped businesses to expand, and make a substantially larger amount of money.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Content Standard

DECEMBER 9, 2020

As a veteran search marketer, I’ll never forget the frenzied speculation around Google+ back in 2011. Sadly, Google+ quickly became known as the social channel used by Googlers … only. It’s simply become a fact that digital marketing is in constant flux. ” So what are we paying for exactly?

Advertising Agencies 96

Advertising Agencies Work Management Paid Search Agency Marketing Management 96

Hubspot

APRIL 27, 2016

You’ve noticed a dip in website traffic. Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major updates such as Panda (2011's emphasis on strong content) and Penguin (2012's crack down on over-optimizing and keyword-based anchor text). First thing: Don’t panic.

Traffic 28

Traffic Marketing Websites Marketing Automation Services Eye-Tracking 28

KoMarketing Associates

MAY 27, 2014

However, with Google updates becoming more mainstream and large businesses drawing media attention when they are hit, more people are aware of, and asking questions about, algorithm updates. According to Moz , “Each year, Google changes its search algorithm around 500–600 times.” Algorithms – Google Inside Search.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

Webbiquity

AUGUST 19, 2016

There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. Quality content is key to Google rankings , there’s no doubt about it.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Marketing Insider Group

AUGUST 30, 2019

In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. I also knew sales executives would understand the power of showing up first in Google. And it resulted in one of the highest ROI-producing programs my last company ever saw.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113