article thumbnail

Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Summary: Eloqua's registration statement offers new and interesting details about its business. Eloqua last week filed for an initial public offering of its stock. Year to date in 2011, growth is back up to nearly 40%, which would translate to $70 million for full year 2011 if maintained. So much for what Eloqua said. (Of

Eloqua 120
article thumbnail

B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. The report actually covers 17 vendors, but the others either were not in the January edition or didn’t provide accurate year-earlier information. Not necessarily.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation

Customer Experience Matrix

The chart shows Neolane and Aprimo (owned by Teradata) as the clear leaders, with Eloqua also very strong. See my 2011 MarketingPilot review for more details, bearing in mind that they’ve added capabilities since then. It’s important to recognize that Neolane and Aprimo are fundamentally different from the others.

Eloqua 120
article thumbnail

40 Awesome Marketing Tweets From 2011

Marketing Insider Group

” Here is my 2011 list of favorite tweets.@ e6e6e6 ;'> February 11, 2011 8:32 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> February 15, 2011 1:22 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> March 4, 2011 8:18 am via UberSocial Reply Retweet Favorite. jeremyvictor. Jeremy Victor. link] #B2B.

article thumbnail

HubSpot Files for IPO: Solid Financials for a Young Company

Customer Experience Matrix

A comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). Marketo has made great strides in bringing it down since their S-1.

article thumbnail

From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars

markempa

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. Find out much more here: Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and Revenues Part 1 and Part 2. This year’s B2B Lead Roundtable webinars are testament to that.

article thumbnail

Marketo Files for IPO: Will High Growth Outweigh High Losses?

Customer Experience Matrix

million, an impressive 80% growth rate vs. 2011 although not quite the doubling that the company had forecast earlier. By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company.

Marketo 120