Customer Experience Matrix
AUGUST 29, 2011
Summary: Eloqua's registration statement offers new and interesting details about its business. Eloqua last week filed for an initial public offering of its stock. Year to date in 2011, growth is back up to nearly 40%, which would translate to $70 million for full year 2011 if maintained. So much for what Eloqua said. (Of
Customer Experience Matrix
JULY 11, 2011
Our just-released update to the B2B Marketing Automation Vendor Selection Toolkit (VEST) shows that client counts grew just over 50% over the year ending in June, compared with nearly 100% growth for the year ending last December. You might think the slower rate is expected because each period starts from a larger base. Not necessarily.
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Customer Experience Matrix
AUGUST 23, 2012
The non-specialist vendors such as IBM Unica and SAS, are not included in these figures but also have significant revenue in this segment. As before, vendors closer to the top have the most appropriate features for this segment, and those further to the right have the most similar customer base and company resources.
Customer Experience Matrix
OCTOBER 17, 2012
Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. I profiled them in a February 2011 post.) B2B marketing automation vendors will need to rearchitect their systems on the more sophisticated platform. but they do have the resources.
Customer Experience Matrix
JULY 31, 2012
I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. I put this at $325 million for 2011, a 50% increase from 2010. Vendors in the VEST are asked for estimates of their client counts by company size.
Customer Experience Matrix
AUGUST 1, 2012
I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. It's only in the later stages of consolidation – after crossing Geoffrey Moore’s chasm – that the dominant vendors really take control.
Customer Experience Matrix
FEBRUARY 6, 2013
I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. We use two methods: Vendor revenues. How scientific can you get?
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