Customer Experience Matrix
AUGUST 26, 2014
A comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). Marketo has made great strides in bringing it down since their S-1.
markempa
DECEMBER 29, 2011
In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. Find out how: Clarifying value proposition helped one company decrease cost-per-acquisition by 66% and multiplied monthly profit four times over. This year’s B2B Lead Roundtable webinars are testament to that.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
APRIL 15, 2012
MailerMailer Email Marketing Metrics Report, 2011 I just discovered this one, and I’m impressed: it goes beyond simple reporting to analyze the impact of delivery day and time, number of links, subject line length, and personalization (some surprises here). Here is the U.S. data from the Silverpop report.
Customer Experience Matrix
NOVEMBER 16, 2011
In accompanying commentary, the company also revealed its 2010 revenue was $14 million, that it expects 140% revenue growth in 2011 (meaning about $34 million), and that it has about $70 million remaining of its total $107 million raised to date. But Marketo has said that it earns back the acquisition cost in less than one year.
Customer Experience Matrix
JUNE 27, 2013
Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. Adobe was on everyone’s list of potential buyers, and Neolane was ripe for acquisition or an initial public offering. The deal is not particularly surprising.
Customer Experience Matrix
OCTOBER 17, 2012
Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. I profiled them in a February 2011 post.) The acquisition is significant on several levels. Financial terms were not disclosed.
Customer Experience Matrix
SEPTEMBER 2, 2011
I discussed RPM with both Eloqua and Marketo during Dreamforce. Perhaps RPM is a way for marketing automation vendors to attract Salesforce's attention as a potential strategic acquisition. There’s an element of that in Revenue Performance Management, which stakes a claim to a much larger territory than marketing automation by itself.
Expert insights. Personalized for you.
120 
Let's personalize your content