Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Metadata

JANUARY 25, 2023

That’s a 6,521% increase between 2011 and 2022. Your demo request and pricing pages are the perfect places to start. This graphic, put together by Scott Brinker, shows the expansion of the martech landscape in just over ten years. Note: Martech is just a fraction of the B2B landscape.) Go to any B2C website and buy something.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Marketing Insider Group

OCTOBER 5, 2010

Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” The people that are fans of your company on Facebook? ” white paper.

Social Media 138

Social Media ROI Media Correlation 138

Webbiquity

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. 11 Twitter & Social Media Tools To Try In 2011 by COMMS Corner. ** 5 Stars.

Social Media 100

Social Media Tools Buzz Media 100

EveryoneSocial

NOVEMBER 21, 2017

In 2011, when Facebook, Twitter, and LinkedIn were still brand new, media hubs like Business Insider were already calling Dell one of the world’s most social companies. If you have any questions about an employe advocacy program or launching your own pilot at your company, schedule your personal demo with our team.

Work Management 77

Work Management Marketing Management Thought Leadership Case Studies 77

Marketing Insider Group

SEPTEMBER 15, 2010

Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. People do not “like&# brands on Facebook because they want to be marketed to. Channel: not every marketer belongs on Facebook. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

JUNE 18, 2010

Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Hubspot

FEBRUARY 8, 2012

In fact, in December 2011, the 1 millionth mobile app was pushed to market. Finally, if you're a HubSpot customer, you can leverage another app -- the Facebook Welcome app in HubSpot's app marketplace -- to help with your mobile app launch on Facebook. Step 4: Record a Demo. Step 5: Launch a Dedicated Site or Page.

Mobile Marketing 28

Mobile Marketing Paid Content Mobile Advertising Planning 28

Hubspot

JANUARY 5, 2012

Founded by Dave Morin, an early Facebook employee and expert in online platforms, Path set out to be something different, a network in which you and 50 of your closest friends interacted and shared personal messages and photos. Facebook , Twitter , and LinkedIn have all commoditized online interaction. At the other pole is scarcity.

Social Media 28

Social Media Media Social Networks Inbound Marketing 28

Hubspot

OCTOBER 6, 2010

Connect in Social Media - Just like giving people the option to subscribe to your blog, give them insight and reason into why they should connect with you on Twitter, Facebook and LinkedIn. Talk to them about your free trial, demos, or even how they can connect with a sales rep. Really Thank Them! Free Download: Lead Generation 5-Pack.

Landing Pages 28

Landing Pages RSS Top of Funnel Advertising Funnels 28

Hubspot

SEPTEMBER 24, 2013

Facebook prioritizes newsfeed content based on our past engagement. Activist and author Eli Pariser popularized the concept of the filter bubble in 2011, with the release of his book The Filter Bubble: What the Internet Is Hiding from You and corresponding TED Talk. Existing customers wouldn''t want a demo or a trial of the platform.

Personalization 28

Personalization Content Amazon Trigger Marketing 28

Hubspot

APRIL 23, 2012

Smart shoppers look at what customers are saying before making a purchase decision, and having these calls-to-action will encourage them to sign up for a demo of your product, speak with a sales person, convert into a customer, or maybe even become a lead for the first time. First, we posted this picture on Facebook. SlideShare.

PR 28

PR Lead Gen Top of Funnel Leads 28

The ROI Guy

NOVEMBER 29, 2010

For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages. In later stages of the sales cycle, analyst reports and peer referrals reign supreme.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Contently

OCTOBER 15, 2020

Way back in 2011, some employees at HubSpot had an idea. Organic reach on Facebook was clocked at just 5 percent in April 2020.). How to take advantage of this trend: Do some research in your field to see what tools already exist and where you can stand out. Educational Courses Are Lead Gen Machines.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

APRIL 18, 2012

Are they active on Twitter, Facebook, or other social networks? In the example below, which is a screenshot of the HubSpot homepage from early 2011, we asked new visitors to self-select their persona choosing from HubSpot's two main buyer personas -- business owners and marketing professionals. What kind of search terms do they use?

Design 28

Design Marketing Websites Buyer Personas Case Study 28

Contently

OCTOBER 15, 2021

Way back in 2011, some employees at HubSpot had an idea. Organic reach on Facebook was clocked at just 5 percent in April 2020.). Start simple with a calculator or outcome quiz that your audience can use to discover something about themselves. Educational Courses Are Lead Gen Machines.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Hubspot

DECEMBER 11, 2019

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform's Gen-Z and millennial audiences. For example, many small, mid-sized, and even larger brands now turn to Instagram or Facebook Stories. Before you run off to Instagram or Facebook, you shouldn't completely disregard Snapchat just yet.

Paid Content 96

Paid Content Brand Identity Branding Advertising Agencies 96

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Make sure you cover each buying stage. Share your thoughts, post a comment.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Hubspot

SEPTEMBER 26, 2018

Facebook , Google , Samsung , and Microsoft have all started developing their own VR devices, and with the rise of smartphones, it has never been easier for users to have an entirely immersive, interactive experience. In fact, a 2011 study involving burn victims found VR to be more effective than morphine in reducing pain.

Training 71

Training Video Marketing Paid Search Agency Interactive Marketing 71

SnapApp

APRIL 25, 2018

Data is at the tip of everyone's tongue these days—GDPR compliance, Facebook being Facebook, etc. Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. . . . traditional social media advertising like buying Facebook ads). Rachel Ferrigno.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc. Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. traditional social media advertising like buying Facebook ads). Rachel Ferrigno.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

SEPTEMBER 26, 2013

Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation (depending on what type of business is attempting to close the lead). As the goliath of the social networks, Facebook is a volatile sandbox of opportunity for any inbound marketer. Call-to-Action. Don’t blow it. Qualified Lead.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Marketing Insider Group

SEPTEMBER 30, 2010

Next, make sure you go on a sales call but I’ll go further to state that marketers should know how to demo products and how to make that 30-second pitch on why customers should chose you and your company. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

ClearVoice

OCTOBER 29, 2020

Team offers a demo of features like instant messages, calls, and screen sharing. However, as their demo shows, Skype’s features don’t stop there. There’s even an integration that allows you to stream Webex to Facebook Live. You can also host meetings, send file attachments, format message text.

Work Management 85

Work Management Skype Tools Marketing Proposals 85

Vidyard

FEBRUARY 27, 2020

Not only did networks like Facebook double-down on their investments in video (in the form of algorithm updates and big bets on live streaming), but there was also a proliferation of new visual-first social networks tailor-made for video: Pinterest ( 2010 ), Instagram ( 2010 ), Snapchat ( 2011 ), Vine ( 2013 ), TikTok ( 2016 ), just to name a few.

Trends 149

Trends Video Marketing Top of Funnel Best Practices 149

Onalytica B2B

MARCH 3, 2016

In 2010 Facebook introduced facial recognition technology, and in 2013 Mark Zuckerberg dedicated a lab to AI research. IBM have also been making large strides in AI and Machine learning with their Watson computer which famously won the US quiz show Jeopardy in 2011, outperforming his human counterparts. REQUEST A FREE DEMO.

Marketing AI 0

Marketing AI Lead Ranking Brand Identity Branding 0

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. Key Benefits of leveraging Hootsuite: Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

seo.co

JANUARY 15, 2021

Being in the SEO industry, I’ve been exposed to quite a few of these myself, such as people still believing that manual link building is a dangerous strategy or following keyword-stuffing strategies that haven’t been relevant since 2011. Demo videos. ” or “is it time to update the design of your website?

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

Martech Advisor

OCTOBER 14, 2019

Way back in 2011, Oracle had conducted a historic study that found 86% of customers were willing to pay more for better customer experience, but only 1% said that companies met their expectations. Augmented reality for immersive demos and CX. Why you Should Care about Customer Experience: The 3 Key Advantages. nillion in 2021.

Work Management 92

Work Management Marketing Management Design Examples 92

Single Grain

JANUARY 30, 2023

Write a Facebook ad that persuades the audience to invest in digital marketing services.” A few plagiarism/duplicate content tools are: GPT-2 Output Detector Demo Copyscape Plagiarism Checker by Grammarly 4) Limited Scope of Human Questions Humans generally don’t ask very good questions and thus the answers from AI are limited.

Marketing AI 59

Marketing AI Work Management Budget Programs Marketing Management 59

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. Key Benefits of leveraging Hootsuite: Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. Key Benefits of leveraging Hootsuite: Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard. Schedule your live demo here. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. Key Benefits of leveraging Hootsuite: Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard. Useful resources: Office 365 Backup For Dummies.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

Webbiquity

NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? And 73% of U.S. Fridays at 4 p.m.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100