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What You Need to Know About Google’s Helpful Content Update

RebelMouse

Google announced the rollout of a new major algorithm update — dubbed the “helpful content update” — which launched the week of August 22, 2022. The helpful content update uses machine learning to deprioritize content that isn’t, well, helpful. What We Know so Far About Google’s Helpful Content Update.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year! Marketing will be expected to show how it impacts new revenue generation.

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2011 Marketing Resolutions to Consider

NuSpark Consulting

Welcome to 2011. This is a good time to think about your goals for 2011. Perhaps the list below can help: 1. Everyone seems to be doing their list of resolutions. For b2b marketers, think about your target audiences, and continue to understand how they research products. Have you done any business resolutions?

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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

By 2011 at the start of the cloud era this had increased 4x to 2 ZB. The company helps clients understand their business better, which helps unlock insights and empower decision-making. eCapital consultants help administrator think through those changes and do scenario planning. ZB of data worldwide. The Company.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Diana Adams. adamsconsulting.

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

We have seen the rise of a new type of marketer – the Marketing Technologist – to help support and drive its execution. Although I think that has always been me in some capacity in my 30+ year marketing career, dating back to post-MBA analytics services and consulting, and it has been a thread and core capability ever since.

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31 People That Helped Create Youtility

Convince & Convert

My new book, Youtility: Why Smart Marketing is About Help Not Hype releases on Thursday in hardcover, Kindle, Nook and iBook. I first spoke about it at the inaugural Content Marketing World conference in 2011 (note: I’m keynoting this year’s affair. Image from BigStock.com. Audible audio version on the way. Check it out!