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The Marketing Graveyard: 6 Victims of Inbound Marketing

Tomorrow People

In November 2011 we killed email marketing. As Google mutates, our search consultants’ moods have become unpredictable as they fight against extinction (true story: ‘Crazy Pete Winter’ was once a balanced individual with a keen eye for a keyword). RIP TELEMARKETING. RIP EMAIL MARKETING. Why did we do it, you ask?

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What Is The Future Of The Social Media Role?

Marketing Insider Group

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. B2B Marketing Predictions For 2011 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

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What Is The Future Of The Social Media Role?

Marketing Insider Group

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. B2B Marketing Predictions For 2011 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

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Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Marketing Insider Group

That’s according to Jeremy Victor , editor-in-chief of B2Bbloggers.com and Founder of Make Good Media during an exchange we had with Marketing Consultant and Social Media Strategist Sima Dahl on twitter when the report came out. Summit B2B Marketing Predictions For 2011 Need to Drive Leads? Augmented Reality For B2B Marketing in 2011?"

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The 5 Top Media for Cold Prospecting

ViewPoint

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications.

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7 Tips For Successful Lead Follow-up

Marketing Insider Group

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Related Posts: Be A Hero: Choose Appointment Setting for Your Next Campaign 11 Reasons Why Outbound Telemarketing Programs Fail 5 Sales Closing Techniques What Is Marketing Acceleration?

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6 Reasons Why Your Mobile Campaign is Failing

SnapApp

Some folks -- especially the dodgier mobile marketing consultants -- will tell you the medium is a black box. Text messages are intrusive, and mobile users are already tired of telemarketing. You put money and effort in. Something comes out. There's no way to predict or control the outcome. Use an opt-in list instead.