Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Businesses aren’t standing on the sidelines either because they are aware of all the benefits live video content can provide. Video content can also make complicated subject matter more easily digestible. And of course, I don’t have to tell you that Facebook is the most prominent social media platform of them all.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

ViewPoint

DECEMBER 20, 2011

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. B2B marketing and sales strategies and tactics. Customer acquisition.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Webbiquity

JANUARY 7, 2011

Facebook added more than 150 million new users in 2010. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. “News Feed Optimization (NFO) on Facebook will become the new SEO. Metrics will mature.

Social Media 100

Social Media Trends Social Marketing Media 100

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The annual report is aimed at surveying the changing B2B buyer behavior. .    The annual report is aimed at surveying the changing B2B buyer behavior.

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Marketing Insider Group

JANUARY 6, 2011

You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role? “ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. Metrics will mature.

Social Media 100

Social Media Marketing Report Social Marketing Trends 100

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. B2B marketers face a similar challenge. B2B Marketing Takeaway. Data from CNNIC shows 63.5

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Industrial Marketing Today

OCTOBER 26, 2010

As we head into November and the start of the Holiday Season, B2B marketers are getting into their budgeting mode. With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

Contently

SEPTEMBER 28, 2017

Last week, the world got wind of the biggest Facebook algorithm change in years. Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. According to a Parse.ly

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? I’m still hearing a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Martech

MARCH 11, 2024

We must adapt and create ads that drive the value in-feed — or promote existing organic content. Verdict: No new tech needed Your broader marketing team will need a content strategy for this new reality. In reality, B2B buying committees have grown in size and different members will be at different stages of the buying cycle.

Efficiency 83

Efficiency Marketing Automation Services Lead Ranking Brand Identity 83

Brandwatch Marketing

MARCH 7, 2023

Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. This is the problem that we set out to solve in mid 2011.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. This is the problem that we set out to solve in mid 2011.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

KoMarketing Associates

JULY 1, 2014

Common B2B Link Building Questions. Common B2B Link Building Questions. “Building great content” is at the top of this list. Therefore, backlinks might not always satisfy the reason a piece of content is relevant to a particular search query. What Are Some Effective Techniques For Building Links? Guess what?

Link Building 120

Link Building Paid Content Google Advertorials 120

Crimson Marketing

OCTOBER 8, 2013

A website health check will show what needs to be fixed to get the most from your content. 3 in 5 consumers read branded content while looking at products to buy. 82% of consumers like reading relevant branded content. 48% of consumers feel more positive about brands that publish relevant content. Facebook posts.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

BOP Design

FEBRUARY 20, 2019

The beginning of 2019 is a great time to assess everything you’ve been doing and find ways to build on your B2B marketing and social media strategy. Below are several trends in social media for the new year as well as a handy social media cheat sheet to keep your content optimized. What’s New for 2019? Creating Brand Authenticity.

Social Media 50

Social Media Media B2B Linkedin 50

Marketing Insider Group

DECEMBER 26, 2012

This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Interestingly, all the top B2B Marketing Insider posts boil down to 3 main topics: The future of Marketing, the role of Content Strategy and the Social Business imperative. Top B2B Marketing Insider Post of 2012: What Is Marketing?

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing Proposals 100

Zoominfo

OCTOBER 31, 2018

B2B influencer marketing. Yet, its popularity has been slow to catch on in the B2B community. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ).

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Marketing Insider Group

DECEMBER 19, 2014

He boasted 100,000 hits per day, and received hundreds of comments on the videos, which he put out until 2011. Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands. In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

MLT Creative

JULY 22, 2011

WEEK OF JULY 18 - 22, 2011 This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more. Blog Posts Most Valuable B2B Marketing Content.

B2B Marketing 40

B2B Marketing Advertising Agencies Paid Search Agency B2B 40

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. Thirty- five percent of industrial companies are spending more on marketing in 2012 than they did in 2011, but the real shift comes in online marketing budget allocations.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. To further put this into context, about 70% of American households had satellite or cable television, circa 2011.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

B2B Marketing Traction

MAY 19, 2015

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. The results showed that content marketing is often not owned by B2B marketers.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

ClearVoice

NOVEMBER 4, 2022

When we know where to find quality content, it gives us a strategic advantage. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” The content leans towards SEO and case studies.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? but rather “How?”

Social Media 100

Social Media Web 2.0 Media B2B 100

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! Augmented Reality For B2B Marketing in 2011?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

JANUARY 4, 2011

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. Since that time, I have written 60 posts, nearly 10,000 of you have come to my site, from over 120 countries, viewing more than 20,000 pages of content. and The Objectives for the B2B Marketing Insider blog. Why Do You Tweet?

B2B Marketing 100

B2B Marketing B2B Advertising Agencies B2B Sales 100

Marketing Insider Group

DECEMBER 5, 2013

78% of CMOs think content is the future of marketing ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. InboundWriter ).

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Marketing Insider Group

DECEMBER 18, 2013

The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. 60-70% of B2B marketing content goes unused.

Stats 100

Stats Content Marketing Content Curation 100

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers?

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

KoMarketing Associates

DECEMBER 14, 2017

I’ve put together an overview of some of the biggest marketing trends from 2017 and offer some insight into how they should guide your B2B marketing in China for the coming year. . B2B marketers need to put more effort into targeting the right audience and providing customized content to win the niche market.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. 2006: Facebook debuts. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. Marketers need to deliver content that attracts buyers. It’s me, me, me….

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? required) to prove it.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

MLT Creative

APRIL 29, 2011

May 9-11 , Confab: The Content Strategy Conference Minneapolis, MN: The conference will consist of real-world case studies, hands-on workshops, and the industries’ best. May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Marketing Insider Group

SEPTEMBER 17, 2013

Last week I attended Content Marketing World where I joined over 1,700 marketers from more than 40 countries around the world. What makes Content Marketing World so great? There are a lot of things, such as the mastermind behind the whole operation, Joe Pulizzi (@ JoePulizzi ) and his amazing staff at the Content Marketing Institute.

Content Marketing 100

Content Marketing Trade Show Content Mobile Advertising 100