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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

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How to Effectively Use Twitter Influencer Marketing?

SocialPilot

Among this vast landscape of social media platforms, Twitter stands out prominently. With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing.

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MarTech’s GA4 experts to follow

Martech

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. followers) X/Twitter: @simoahava ( 24.7K followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. Entertainment Network.

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Who Wins in the New Partnership of Twitter and Google

Convince & Convert

Recently Google and Twitter announced that you will now be able to get tweets inside Google search results again. That used to be case until 2011, and then their previous relationship lapsed. You’re going to Twitter, and Google is all too aware of it, which is why they need Twitter results in the Google search database.

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4 Trends Shaping B2B Marketing in 2011

ViewPoint

Wiley, 2011). Follwer her on Twitter @marketingprofs. So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. For instance, when Guy Kawasaki asked a room full of B2B marketers at a recent MarketingProfs event, “How many people think Twitter is stupid?”

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Televerde

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology (MarTech), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?