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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

We were floored by the organizations evaluated for this report: 6sense, AdDaptive Intelligence, Adobe, Demandbase, Influ2, Jabmo, LinkedIn, Madison Logic, Marin Software, Metadata, RollWorks, StackAdapt, Terminus, and The Trade Desk. Dear Forrester, It’s not 2010. Make it make sense. Dear Forrester: what gives?

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Go ahead, works for anything. Go ahead, works for anything. Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. PR and SEO.

PR 100
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Is Your Website ADA-Compliant? Here’s What You Should Know

Brandpoint

“The Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) Standards for Accessible Design in September 2010. Some, especially those funded by or involved in trade with the U.S. These standards state that all electronic and information technology must be accessible to people with disabilities.”

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Underpin Your ABM Strategy With Account-based Advertising

DemandBase

By the 2010’s we were starting to see the concept of account-based advertising take shape that led us to the current evolution of identifying and targeting buying committees. This quickly grew into broader buys on sites that catered to obvious themes and contexts. Optimizing to the wrong, usually short-term, KPIs like CTR.

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The B2B marketing ironies of our time

Biznology

Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. So if a prospect leaves behind a business card at a trade show, for example, the exhibitor should feel comfortable following up with an email. Ironic, isn’t it? What a thrill! The response was immediate, and it got nasty, fast.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100
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Programmatic Advertising Glossary & Brief History

Digilant

Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. Agency Trading Desks Distributed media buying platforms that exist within the larger ad agency holding companies. And it only grows more complex.