Online Marketing Institute

JULY 31, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! Top Social Media Measurement and Tracking Tools. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Radian6 (Salesforce) URL: Radian6.com MediaNext 2012. E-Media Summit -->.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Industrial Marketing Today

JULY 9, 2010

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. The first is a diagnostic tool and the second one measures the health of the business. It’s a combination of tools, methods or procedures, and analysis and activities.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Thanks for the post.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 13, 2010

That’s unfortunate because when a webinar is done right, it can be a very powerful tool to educate and engage your audience. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved. of Tiecas, Inc. Resources

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability? All Rights Reserved.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How do you turn your business blog into a powerful sales tool? Copyright © 2010 Tiecas, Inc.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. Just follow my 5Rs of content creation and things will start to flow a lot more smoothly.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. Anything you can do to help them find the right information quicker will score big with engineers. of Tiecas, Inc.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Online Marketing Institute

NOVEMBER 8, 2010

About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. Please contact Gossamar for credentials. Canada License.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. 2 comments… read them below or add one } Jim Cahill May 23, 2010 at 9:46 am Achintra, Great points! Take it easy, Jim Achinta Mitra May 24, 2010 at 8:22 am Hi Jim, Great to see you here and thanks for leaving your thoughtful comments. All Rights Reserved.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

SEPTEMBER 27, 2010

by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? 6 comments… read them below or add one } RogerW September 28, 2010 at 11:16 am Your Post is right on the money.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

DECEMBER 23, 2010

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Article Archives by Kaila Strong Social Syncing: Cross Platform Marketing - Nov 8, 2010 Social Search Commands for Everyday Use - Oct 11, 2010 Search and Social: Are You Missing Out? -

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

MAY 26, 2010

These can offer some of the best mileage and results of any marketing tool. Facebook Fast becoming the key destination for many businesses and their products, Facebook offers some great built-in tools as well as demographic options to help gauge a campaign. There are many more such as monitoring tools and more defined analytics.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Hubspot

FEBRUARY 11, 2011

Groupon is probably the best known of social commerce sites, the 69 th most popular site in the United States in December 2010, according to compete.com. Privacy and FCC concerns of digital couponing. Tom intends on using video as the vehicle for his privacy message, instead of tucking a privacy policy in fine print linked off-page.

eCommerce 28

eCommerce Privacy Policies Marketing Management Marketing Budget 28

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. If you were to look at my company’s Google Webmaster Tools (screenshot below) you would see that most of the links to our site are to our blog.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

DECEMBER 6, 2011

I have become a big fan of LinkedIn myself (not having used it prior to working at Red Rocket Media) – a great tool for B2B.Of 2010 B2B Content Marketing Benchmarks, Budgets and Trends. About Us | Sponsorships | Contact Us | Privacy Policy. Copyright 2010 - 2011 , Z Squared Media LLC and/or its affiliates.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Online Marketing Institute

JANUARY 4, 2011

AdSense/CPC Blogging & RSS Design Getting Started Making Money Traffic / Promotion The Step-by-Step Guide to Guest Blogging June 14, 2010 · 33 comments This is a guest post by Ann Smarty of MyBlogGuest.com. Lovelyn´s last blog … Fiction Friday Reply lisa June 14, 2010 at 12:37 pm Lovelyn, I agree. Thanks for the tips.

Blogger 40

Blogger Adsense Twitter Buzz 40

Online Marketing Institute

NOVEMBER 18, 2010

By Marj Galangco | Published: 4 November, 2010 Page viewed 1788 times 0 Its shocking how many small businesses who are actively marketing themselves online still dont have blog marketing in their marketing mix. © 2010 easisell.com Close Highlighting is Turned On - Give it a try by highlighting some text or hovering over an image!

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Online Marketing Institute

APRIL 4, 2011

B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy. A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

NOVEMBER 28, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! About 20 percent said a lack of tools prevent them from using social media for lead generation and another 33 percent say a lack of strategy is attributed to an unclear understanding of the value of social media. Privacy Policy | Contact Us. . --> Magazine. Browse Issues.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convert

MARCH 21, 2023

Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close. A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Online Marketing Institute

OCTOBER 29, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. What Tools Will B2B Marketers Use? Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. Strengthen a Campaign In some recent cases, SMBs have been known to exclusively use social media as a marketing tool, as costs are low and usually limited to the time spent cultivating an involved community.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

link] links for 2010-05-20 « ?????? [.] jordanercomgo [URL=[link] These are the Air Jordan 2010 DoubleWadeSpecial Edition of the new color, two home white as the main color, and two away as the main color black. link] Werkadoo Weekly Digest: 14 May – 20 May 2010 « Werkadoo [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JANUARY 10, 2011

It started 2010 with roughly 350 million users and is now on its way to 600 million. Orli Yakuel reviews a dozen free and fee-based tools for making Facebook page tabs, including Miproapps , TabSite and of course the “pioneer&# in this space, Static FBML. It’s hard to overstate the impact of Facebook.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Industrial Marketing Today

OCTOBER 26, 2009

Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services. Add a link to your privacy policy in the footer. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

JANUARY 4, 2011

Twitter is also a wonderful networking tool which we will talk about in a moment.So Powerful tool that all bloggers should utilize. Facebook comments: Comments Pankaj Gupta Twitter: pankajguptag says: December 16, 2010 at 12:25 pm I have to learn about LinkedIn. Tip: Try to focus on promoting others more than yourself.

Paid Content 40

Paid Content Blogger Twitter Traffic 40

Online Marketing Institute

MARCH 30, 2011

Recent Posts Content Curation Grows Up, Original Content Still Key 3 Things Content Marketers Can Learn from Howard Stern [New Research] Custom Content Marketing Surges with CMO’s; Consumers Always Be Launching: Content Marketing Why Long-Tail Search Rules (and what to do about it) Most Popular Posts 42+ Social Media Marketing Tools (62) 7 Reasons (..)

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. 2010 All rights reserved.

SEO 40

SEO SEM Paid Search Agency B2B 40

Online Marketing Institute

NOVEMBER 4, 2010

The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. Strengthen a Campaign In some recent cases, SMBs have been known to exclusively use social media as a marketing tool, as costs are low and usually limited to the time spent cultivating an involved community.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. What Tools Will B2B Marketers Use? Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40