Marketing Insider Group
NOVEMBER 11, 2010
In one session I heard 3 different people ask an excellent presenter about ROI and “proof&# of results. They showed that there are many best practices that we can all learn from. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.
Webbiquity
JUNE 10, 2021
Others can’t choose to invest scarce resources in areas other than marketing, and instead rely on traditional sales and marketing practices that have reliably generated income. The truth is, some digital marketing trends can be short-lived and not worth the effort, especially when one compares the time and money dedicated vs. the ROI.
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Marketing Insider Group
JANUARY 4, 2011
On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. And here are the top 10 posts from 2010 based on volume: 1. 5 Steps to Achieve Lead Generation ROI , May 12 (one of my earliest posts). I started the blog with posts on Why am I in Marketing? But I continue to learn from you.
Anything Goes Marketing
JANUARY 3, 2012
As you’re gearing up for a great new year, I wanted to highlight some webinar/event best practices from the marketing team over at VMware. VMware has found that this marketing channel is one of their most successful when it comes to ROI so taking a few pointers and optimizing your own efforts could pay off big time this year.
Buzz Marketing for Technology
DECEMBER 29, 2010
This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.
Marketing Insider Group
JULY 21, 2020
That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI. Last year alone, CPG online sales in the U.S. totaled $58.6
Marketing Insider Group
MAY 12, 2010
In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. Because it is an easy metric to obtain.
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