The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

SMB 40

SMB ROI Marketing Budget Work Management 40

markempa

SEPTEMBER 15, 2005

« Lead Generation via white papers and webinars | Main | Better Sales and Marketing Integration » Combine Your Cold Calling Efforts With Email Marketing Targeted e-mail combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue. Plus, you can track many other elements as well.

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Cold Calling Lead Generation Email Marketing B2B Marketing 120

The ROI Guy

NOVEMBER 14, 2011

Despite all of the negative worldwide economic news and sentiment , and decided impact enterprise IT spending, small and medium business leaders are optimistic enough to grow IT spending further. These findings are leading some to predict that the ability to attract and retain talent will quickly become a major IT challenge.

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SMB Enterprise Management Marketing Management Planning 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Hubspot

JULY 19, 2011

Christine recently published a mobile marketig white paper which we asked her to summarize below. million by year-end 2010, increasing by nearly 50 percent from 2009. Our philosophy - why skip out, in either case, on such an affordable user-friendly medium? By 2014, it has been projected that the U.S.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Hubspot

JULY 29, 2010

The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. Free Download: 2010 Online Marketing Blueprint. image by: ExtraNoise ).

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Convince & Convert

SEPTEMBER 21, 2010

IMO until these companies get their heads and strategies around social media as customer intimacy model rather than a content distribution channel they will continue to struggle with the medium. link] Chris Johnson Another nice post, J. link] Chris Johnson Another nice post, J. link] francine hardaway Great list, Jason.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Hubspot

JANUARY 4, 2016

Then, you want to track how they gave to see how your specific donor base responds to the ask medium. Earlier in 2015, comScore released a report showing mobile usage has increased by an eye-popping 394 percent since 2010. A recent white paper found that fundraising as much as doubled when attached to an advocacy ask.

Paid Search Agency 28

Paid Search Agency Work Management Planning Marketing Management 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. When considering the mediums you will use to market your business, consider D.I.S.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Industrial Marketing Today

JULY 1, 2010

after they surveyed more than 1,200 purchasing decision makers in small, medium, and large companies throughout the United States and Western Europe who are responsible for buying high-tech products and services. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

BenchmarkONE

FEBRUARY 17, 2022

It could be anything from blogs; guest contributed articles , white papers , press releases, infographics, social posts, podcasts, webinars , or videos. . Podcasts : Podcast listenership has grown by a whopping 29% from 2010 to 2020. Find new ways to r ecycle your existing content for different mediums. Repurpose Content.

Top of Funnel 67

Top of Funnel Content Marketing Planning Marketing Automation Services 67

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. Like hooking their toilet up to Twitter. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40

The ROI Guy

JUNE 29, 2011

Overall, buyers continue to prefer documents such as research briefs, white papers and blog posts as the most important form of content along each stage in the buyer’s journey.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

B2B Digital Marketer

OCTOBER 5, 2020

In this episode of the B2B Digital Marketer Podcast , Paul Slack shares 20+ years of his experience and helps us figure out how to leverage this new medium to its fullest. It has to be, Hey, download our white paper, our guide on options on that. He is the founder and CEO of Vende Social and the author of Social Rules!

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Single Grain

JUNE 23, 2020

Back in 2010, it was easy to gain a competitive advantage through content marketing, but ten years later, it’s a tactic that few businesses fail to employ. E-books or white papers , which are often used as lead magnets to capture information like a user’s email address.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105

seo.co

DECEMBER 8, 2020

Some companies prefer to do a few in-depth, industry-leading white papers each year and focus all their efforts on them. If you’re going to focus on white papers, articles, blog posts and other types of content that are text-based, you’ll need a strong writer on your team with subject matter expertise.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Heinz Marketing

JANUARY 29, 2018

You guys have done a lot of work to diversify that across multiple channels, across multiple mediums online and offline. For me, when I go and I look at all my cargomatic constant efforts, the webinars, the white papers, the E-book, the blog, social. Pretty Southern has been my labor of love since 2010.

Top of Funnel 65

Top of Funnel Account Based Marketing Storytelling ABM 65