Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Industrial Marketing Today

DECEMBER 22, 2010

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Marketing Automation vs. Inbound Marketing.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Ambal's Amusings

JANUARY 31, 2011

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. This experience included a variety of sales, marketing, business development, and management positions. Join the party

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

SmartBug Media

AUGUST 11, 2021

Add in the instant gratification that people have become used to when searching for answers (we’re talking about you, Google), and an inbound digital marketing strategy becomes crucial to higher education institutions. In 2010, universities enrolled an all-time record of 21 million students. Studies show that. Life on a 6.5”

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Mobile Advertising 98

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. But what is a substitute for the old-good (yet no longer effective) marketing tactics?

Account Based Marketing 104

Account Based Marketing Marketing & Strategy Marketing Strategy Personalization 104

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing & Strategy Marketing Strategy 157

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

Trends 337

Trends Planning Enterprise Management Paid Search Agency 337

Customer Experience Matrix

NOVEMBER 16, 2014

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. The new product is Hushly , which addresses the reluctance of prospects to provide their email address even in return for valuable content.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Biznology

JUNE 8, 2018

But a lot of marketers I talk to are skeptical about how to do it. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some things have gotten easier since 2010. They did the keyword research. They built the content.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Adobe Experience Cloud Blog

DECEMBER 29, 2009

As we move closer to 2010, New Year’s resolutions are top of mind. As a B2B marketer, there’s no better time than the present to resolve to maximize conversions of leads. With effective B2B lead nurturing, that resolution is as good as done. . A small percentage of B2B leads are truly unqualified and should be discarded.

Lead Nurturing 48

Lead Nurturing Lead Ranking Lead Scoring Leads 48

Webbiquity

FEBRUARY 2, 2011

That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. It helps move a prospect along the buying cycle. . • It helps move a prospect along the buying cycle. Content Marketing Strategy and Tactics.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Sales Engine

JUNE 28, 2016

They’re not interested in engaging with prospects who are not ready to buy. Marketing, on the other hand, often has a different definition of a qualified lead. In fact, according to Gleanster , 30 to 50 percent of leads in a pipeline are not ready to buy. What is a marketing-qualified lead (MQL)?

Marketing Qualified Leads 136

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 136

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. And a key part of delivering sales and marketing ROI is the ability to track the dispositions of all sales leads via a CRM system.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Studies 48

Rev

FEBRUARY 8, 2019

AI and Machine Learning for B2B Marketing. You may not think artificial intelligence and B2B marketing are a match made in heaven. With new changes in AI, you can improve lead generation, establish a marketing database, track behaviors and more. High-volume lead generation. High-quality lead generation.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114

Salesforce Marketing Cloud

JANUARY 2, 2024

Trend 2: Prioritizing human connection I’ve heard sellers and sales leaders call 2010-2022 the golden age of sales. Then, have your SDRs call a few prospects and ask them if they’re running into the same types of challenges. At high-performing companies, the front line reports back to help marketing refine its offerings.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. In today’s “buyer’s in control” market, traditional marketing and sales approaches have become grossly inefficient and outdated. revenue touchpoints) across the revenue cycle.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

ViewPoint

AUGUST 14, 2012

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Something else not well understood in many marketing and sales departments is the importance of certain metrics. In 2010 just over 40% of our dispositions or completed companies were from inbound responses.

Lead Generation 120

Lead Generation Sales Qualified Leads PointClear Generation 120

Salesforce Marketing Cloud

JANUARY 2, 2024

Trend 2: Prioritizing human connection I’ve heard sellers and sales leaders call 2010-2022 the golden age of sales. Then, have your SDRs call a few prospects and ask them if they’re running into the same types of challenges. At high-performing companies, the front line reports back to help marketing refine its offerings.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

Hubspot

FEBRUARY 18, 2020

Marketers, welcome to 2020. Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Instagram was launched in 2010. Digital marketing channels are overflowing with noise — average customer acquisition costs have increased by 53% over the last five years.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Navigate the Channel

JANUARY 2, 2024

They offer a glimpse into the experiences of previous customers, helping prospective buyers make more informed choices. On the other hand, negative reviews can have just as much influence, as they create a sense of risk and uncertainty that can cause prospects to second guess or look for other options.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. Then came a couple of decades of marketing positions – mostly in the technology industry. I see sales and marketing people trying too hard to automate and template-ize their actions, focusing on quantity and not quality.

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

ViewPoint

JANUARY 15, 2013

Given that I run one of the many lead generation companies it will not surprise you to learn that I believe a 3rd party focused on response management, lead generation and qualification and lead nurturing is capable of doing a much better job of those services than you are likely to find inside most companies.

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. This is the main reason that brands and marketers spend huge sums of money on digital promotion. This is the main reason that brands and marketers spend huge sums of money on digital promotion.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

ViewPoint

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Marketing Insider Group

OCTOBER 7, 2010

This post also appeared recently in B2C Marketing Insider. Here are brief descriptions of these five closes: Financial Close A financial close is the natural choice when you have successfully helped a prospect quantify the impact of their business problems. Oh, why don’t you take the puppy home and see how the two of you get along?

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. ” A content marketing strategy must not be stagnant. A flexible content marketing strategy helps to improve audience engagement. It’s true that there is no such thing as a one-size-fits-all marketing content strategy. The result?

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? So what’s a marketer to do?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Adobe Experience Cloud Blog

OCTOBER 19, 2009

Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010. Specifically, the spoke about: Five key planning assumptions across two macro functions – reputation and demand creation – that should drive b-to-b marketing planning for 2010.

Demand Generation 48

Demand Generation Webinar Metrics Demand Planning 48

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Know them all.

Lead Ranking 100

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 100

Adobe Experience Cloud Blog

JUNE 7, 2010

First off, many of the sessions focused on engaging more than our prospects, they focused on our customers and employees. Some ideas I heard suggested including the employees on your programs (yes, even as part of your lead nurturing ), making sure they are well informed, and that they know and connect with the brand (both in look and feel).

Conference 48

Conference Customer Satisfaction BtoB B2B Sales 48

Martech

SEPTEMBER 13, 2021

We’ve got thousands of customers, but marketers switch companies every couple of years. Whether you call it “labor market fluidity” or “job hopping,” the trend is clear — people change jobs more frequently now than in the past. We wanted to reach out to this loyal user base, but we didn’t have an easy way to do that.”

Enterprise Management 115

Enterprise Management Work Management Contacts Marketing Management 115

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. Second, you need to have compelling content that meets the prospects needs. Sounds easy right?

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Speed is essential for the follow up Obviously the critical success factor for any responder program is the speed to which we call the prospect.

Work Management 100

Work Management Marketing Management Lead Ranking Lead Scoring 100