The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Paul Gillin

OCTOBER 3, 2013

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. The staff has always been a joy to work with, and BtoB has played a critical role in my own education about the transformation of media.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Chris Koch

JANUARY 15, 2010

During one of the first few days I went to work at CIO magazine in 1995, I had what we called a “vendor visit”—one of many I would have in the coming years. But a quick read of our magazine showed that we didn’t write about products. Kind of a Fortune magazine for IT executives. Bibles, vacuums, and boxes.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Onalytica B2B

DECEMBER 11, 2017

Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. The Content Code was named one of the top five marketing books of 2015 by INC magazine. Location: Tennessee, USA. Bio: Mark W.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

ClearVoice

MARCH 9, 2023

” This was a lifestyle magazine directed to farmers. Let’s also return to 2010. Social influencers hadn’t yet come on the scene. Boosting your social media efforts. Creating business pages on social media networks. During the late 1890s, John Deere produced “The Furrow.”

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Adobe Experience Cloud Blog

MAY 23, 2010

There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. But for B2B marketers who have yet to venture into the social web, getting from point A to point B isn’t as cut and dry. and social media have impacted her company, Phone Works.

Social Media 48

Social Media Media Web 2.0 B2B 48

Tomorrow People

APRIL 13, 2012

She joined Software Advice in 2010, where she heads up the CRM technology blog, focusing on topics related to CRM software, with particular interest in social media and the changing virtual landscape of how we communicate. Lauren Carlson is a writer and online marketing professional in Austin, TX.

Software 120

Software CRM Social Media Online Marketing 120

readwrite

JULY 25, 2011

Flipboard , the social magazine app for iPad, has just launched its first advertising program in partnership with magazine publisher Condé Nast. ” We’ve been watching the business model take shape for social magazine apps like Flipboard, and, thus far, the space has proven difficult to monetize.

Paid Search Agency 40

Paid Search Agency Ads RSS Display 40

Webbiquity

FEBRUARY 10, 2011

An outstanding list of useful WordPress plugins from Andy Beal, author of Radically Transparent: Monitoring and Managing Reputations Online and the brain behind the Trackur social media monitoring tool. 25 Top WordPress Plugins You Should Know About by Ask WordPress Girl. WordPress Tips, Techniques and Hacks.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

The Effective Marketer

AUGUST 5, 2010

How they like (or don’t like) the perks, and when magazines like Inc pick that up and write a story. This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized. The best marketing ends up being what the employees tell their friends about their companies.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

Online Marketing Institute

NOVEMBER 28, 2012

ENews Sign-Up. --> Magazine. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Digital Magazines. -->. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Browse Issues. Subscribe Now. MediaNext 2012.

B to B 40

B to B Paid Content Social Media CMS Development 40

Marketing Insider Group

NOVEMBER 9, 2010

While that is not quite at the level of “friends and family&# (79%) or even &# news websites&# (61%), it is not far off from traditional &# magazines&# at 56% and “print&# and “tv/radio news&# both at 46%. The event is part of a series sponsored by the Social Media Business Council.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

B2B Marketing Traction

NOVEMBER 22, 2013

I read with interest a recent B2B Magazine interview with Rick Segal, Chief Practice Officer at the B2B agency gyro. In it Segal ( who said that B2B marketing was dead in 2010 ) talks about how the new model of marketing involves engaging with individuals on a very human level.

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

Adobe Experience Cloud Blog

MARCH 4, 2019

Believe it or not, the oldest of Generation Z ( those born between 1996 and 2010 , according to MDR) are starting to graduate from college. The students organized nationwide marches and campaigned on social media. The kids are growing up. For employers and marketers, this demographic can’t be ignored.

Peer-to-peer 131

Peer-to-peer Paid Search Agency Thought Leadership Demographics 131

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Digital marketing activities traditionally include components like websites, newsletters, social media pages, and other online lead acquisition and nurturing tactics. . The 2020 buyer journey is an online journey.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Online Marketing Institute

JULY 31, 2012

ENews Sign-Up. --> Magazine. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Digital Magazines. -->. Top Social Media Measurement and Tracking Tools. Join the Network for Magazine & eMedia Publishing. Search Now: Magazine Industry Jobs. Browse Issues. Subscribe Now.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Content Marketing Institute

OCTOBER 29, 2017

I like AdAge and B2B magazine, but they never talk about content creation and distribution issues. Are there any media companies that focus on this? Just over six months later, in May 2010, Content Marketing Institute was born. Social sharing was off the hook. In May 2010, @cmicontent was born. It’s the community.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 13, 2011

The Week magazine recently helped answer the questions “who is doing all the tweeting…and how many people are really interested in what they have to say?&#. Only 87% of Billboard’s Top 100 musicians of 2010 are active on Twitter (what’s wrong with the other 13%?). I know this is social blasphemy for some.

Twitter 100

Twitter B2B Thought Leadership Thought Leadership Social Media 100

B2B Digital Marketer

MARCH 30, 2023

The spunky startup got on the radar of local business leaders in Phoenix, and Jay was next tabbed to start a full-service Internet business for the owners of a local television, radio, and magazine conglomerate. The result was AZFamily, which became the second largest TV-station website in America. It took off.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Webbiquity

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?).

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Find her on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

The Effective Marketer

AUGUST 14, 2009

Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise. United States License.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

JULY 12, 2009

Charts That Tell a Story Here is a compilation of great articles and sites I’ve read in the past that really helped me understand the importance of paying attention to data presentation and how to choose the right chart based on your data and message. “ United States License. United States License. United States License.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Launch Marketing

SEPTEMBER 19, 2018

Although a social media presence is imperative to maintaining brand presence, the pressure to constantly create new and invigorating content can be exhausting. Read ahead to learn how user-generated content can take your social media content strategy to the next level. What is User-Generated Content?

User-Generated Content 59

User-Generated Content Generation Peer-to-peer Multi-Channel 59

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. Social media channels abound for publishing purposes. The recognition that we are media companies. There are no more excuses.

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Biznology

AUGUST 16, 2010

But is that real, or just a distorted view of the social media world? Twitter Trending Stats - "All time": Sep 24, 2008 to Aug 7, 2010 (Source: TweetStats.com ). Collectively, our social media activity seems to be closer to People Magazine and Sports Illustrated than to The New York Times or National Geographic.

Digg 80

Digg Stats Twitter Social Media 80

ViewPoint

MARCH 13, 2014

Nick is a results-driven marketer, has been a writer for Fortune magazine, an adjunct professor at New York University, and an award-winning investigative journalist for CBC Television. Social media and inbound sales are like the icing on the cake, she said. The cake still consists of the tried and true standby media channels.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Lead 120

Hubspot

JULY 21, 2010

The Next Big Thing for Marketers: Social Magazines. Today, Flipboard , a new social magazine application for the iPad, launched and has created sweeping buzz and conversation on the web. Flipboard turns an iPad into a social magazine. 3 Reason Social Magazines Are Important to Marketers.

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

Navigate the Channel

JANUARY 2, 2024

Since 2010, we’ve seen significant developments in the perceptions of online reviews, the ways businesses engage customers to leave feedback, and the channels or platforms consumers choose to do it on,” according to BrightLocal. Oh, and there’s that social proof again. But users are more discerning than they used to be.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. Social media channels abound for publishing purposes. The recognition that we are media companies. There are no more excuses.

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130