The Effective Marketer

FEBRUARY 15, 2010

Reading these isolated numbers and trying to use them as your overall goal will only lead to frustration. This entry was posted on Monday, February 15th, 2010 at 8:15 am and is filed under Email Marketing , Online Marketing. Just beware of that inevitable question “why are we not getting the same results?” from your boss.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. It kickstarts the momentum for brand awareness and credibility while strengthening lead generation efforts.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

markempa

DECEMBER 10, 2012

Back in 2010, Siemens Industry’s communications team was challenged to do the following: Build brand awareness. The team mined data, tracked trends and “put as many statistics as we could into showing the power of gamification,” she says. 117 connections on LinkedIn ( Pete the Plantville Manager has his own LinkedIn page).

B2B Thought Leadership 120

B2B Thought Leadership Work Management Brand Identity Branding 120

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What’s the key to generating more inbound marketing leads? 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# While it may produce a lead now and then, it isn’t a very effective lead generation vehicle.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This excellent study provides a wide array of answers, statistics and insights. LinkedIn – 78%. Facebook – 87%.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

markempa

JULY 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! sales ready leads).

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Flowtown gives you the answer in seconds.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Webbiquity

JANUARY 19, 2016

Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow. That may be because social media isn’t just about lead gen. LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. (

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). I really enjoyed your presentation at LEAD San Diego this morning. Despite the cold you were terrific!

Conference 116

Conference Organization Paid Search Agency PR 116

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. The statistical similarity shocks me. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Podcasts vs. YouTube.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 27, 2012

In order to be found in search engines, to drive inbound leads for your organization, and to be successful with your social media strategy, you need remarkable storytelling. Since launching CMI in May of 2010, we now average nearly 100,000 unique visitors a month on our sites. The three-legged success stool. Let’s discuss.

Work Management 144

Work Management Marketing Management Marketing Automation Services Service 144

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Convince & Convert

MARCH 27, 2012

In order to be found in search engines, to drive inbound leads for your organization, and to be successful with your social media strategy, you need remarkable storytelling. Since launching CMI in May of 2010, we now average nearly 100,000 unique visitors a month on our sites. The three-legged success stool. Let’s discuss.

Work Management 132

Work Management Marketing Management Marketing Automation Services Service 132

Industrial Marketing Today

JULY 23, 2010

This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website. Another advantage of using social media is increasing your “likeability quotient.”

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam!

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Convince & Convert

APRIL 1, 2010

Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders. Congratulations, and I'm sure this will lead to more… [link] Matt Martin Nice post from @jaybaer on getting your social media story straight. Melanie Bravo Mssr. link] Twolves fans, its gonna get better!

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

NOVEMBER 8, 2010

B2B Marketers Less Engaged than B2C The results of “B2B Marketing Goes Social&# indicate that while some B2B marketers’ social media engagement statistics are similar to those of B2C marketers, overall B2B marketers are less engaged in social media than their B2C counterparts.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Webbiquity

APRIL 14, 2014

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months. 9 Social Networking Demographics Figures and Statistics. B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Convince & Convert

MAY 11, 2010

Your LInkedin page. Not drive sales revenue or create leads. The parts that prompt people to DO things — like buy or become part of a system of VALUE EXCHANGES (prompts) that leads to a sale. It’s just more authentic and believable that way. Post it to your Facebook page. Your blog, naturally. To really do so.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JULY 14, 2010

Its important to set marketers expectations correctly because when marketers go in expecting social media to preform primarily as a direct response channel to drive sales and leads and are unwilling to consider the value the channel adds in engaging customers and building loyalty, they are likely to wind up disappointed.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Hubspot

AUGUST 11, 2010

28 Awesome B2B Social Media Statistics by Social Media B2B. B2B Social Media LinkedIn Group. Social Media Measurement for B2B Linkedin Group. LinkedIn Group. Complimentary MarketingSherpa Special Report: Top 7 B2B Cases for 2010. Download the MarketingSherpa Top 7 B2B Case Studies for 2010 Special Report.

Social Media 28

Social Media Resources Media B2B 28

Content Standard

AUGUST 16, 2016

For social-savvy brands, the decision to embrace the advent of Instagram was a no-brainer—and when the app first launched in 2010, they jumped to claim their branded handles before they could get scooped up. B2B brands see 20 times more engagement on Instagram than on LinkedIn.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 40

Webbiquity

NOVEMBER 5, 2019

Retail statistics show that 47% of online shoppers expect a web page to load within two seconds. According to the research, leads obtained through search engines have a 14.6% Outbound leads, such as cold calls and direct mail, only provide an average close rate of 1.7%. Statistics. Clear calls to action (CTAs).

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Hubspot

JULY 13, 2010

Marketing in any organization serves many functions, but as a CEO, you should be concerned with a few key performance indicators (KPIs) from your marketing team including lead generation, lead quality and cost of customer acquisition. Social Media Statistics : Major Components of Online Marketing.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. March 18, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Adoption soared.

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase. Great stuff in the B2B Marketing world in September. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Hubspot

DECEMBER 30, 2011

Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. has its own LinkedIn Today.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

AUGUST 31, 2010

August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. I’ve seen some linkedin groups with great discussions. Absolutely not. They ultimately want sales. Im Jay Baer.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

ClickZ

MARCH 13, 2020

With ABM, the goal isn’t to obtain more leads, but to be smarter about targeting the right prospects and nurturing those prospects throughout the sales funnel. Then, around 2010, predictive marketing started to take root. We founded Terminus in 2015 based on the statistic that less than 1% of the leads were turning to customers.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107