Hubspot

JULY 21, 2010

The Next Big Thing for Marketers: Social Magazines. Today, Flipboard , a new social magazine application for the iPad, launched and has created sweeping buzz and conversation on the web. Flipboard turns an iPad into a social magazine. Flipboard isn’t the first social magazine to be available for the iPad.

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

The Effective Marketer

JULY 16, 2009

At my company we do our best to keep “old&# stuff like pictures, awards, magazine ads, even show signage. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Photography magazines. Is Your Company in the Content Marketing Industry?

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

MLT Creative

OCTOBER 28, 2010

I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. If you’re in B2B marketing and new to Twitter, there are many industry experts for you to follow and, because most of them follow back, everyone gets smarter as a result. So what makes one B2B Twitterer the best?

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

Convince & Convert

MARCH 27, 2012

For more on Joe, check out his personal site or follow him on Twitter @juntajoe. We can now communicate directly with our customers and prospects, if we have compelling and relevant information to share with them (can you say opt-in?). If you want to get on his good side, send him something orange. Jay may indeed be right.

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Convince & Convert

MARCH 4, 2010

Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Marketing Insider Group

JANUARY 27, 2014

that companies should abandon due to the overwhelming evidence that most visitors scan the page and leave because they are not looking for information about your products. She believes corporate website visitors are looking for useful information such as best practices tips, human stories and the ability to interact with real people.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

Convince & Convert

MARCH 27, 2012

For more on Joe, check out his personal site or follow him on Twitter @juntajoe. We can now communicate directly with our customers and prospects, if we have compelling and relevant information to share with them (can you say opt-in?). If you want to get on his good side, send him something orange. Jay may indeed be right.

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

Chris Koch

JANUARY 21, 2011

All through 2010, marketers have been telling us that they are having a harder time getting their content noticed. It has made those little pictures and bios at the end of white papers seem inadequate when compared to the wealth of information we can see about people on such social media channels as LinkedIn and Twitter.

Social Media 100

Social Media Budget Programs Paper PR 100

Conversica

AUGUST 15, 2018

took home the National Magazine Award for General Excellence in both 2014 and 2012. The total monthly audience reach for the brand has been growing significantly, from 2,000,000 in 2010 to more than 18,000,000 today. For more information, visit www.inc.com. Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc.

Marketing AI 40

Marketing AI Work Management Marketing Management Paid Search Agency 40

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? It’s in our DNA. If they aren’t you follow up via email.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

JUNE 3, 2010

Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. We may be the least vindictive, grudge-holding society ever. .&# How can I help you?

Social Media 156

Social Media Media PR Webinar Metrics 156

Webbiquity

MARCH 9, 2010

TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. It’s now the second most-visited site on the web , behind only Google.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Lake One

MAY 23, 2019

There is typically an exchange of information between the company and the lead- contact info for an eBook, for example. That contact info is used to personalize, nurture, and inform to hopefully convert them into a customer. LinkedIn , Facebook, and Twitter were all introduced to the world between 2002 and 2006.

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# It’s not hard, it’s complicated.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Onalytica B2B

MAY 26, 2016

From 2010 to 2014 we saw more than a 503% growth in investment, and the first half of 2015 saw $2.5 I look to the Twitter community as a reflective professional learning network that leads the way integrating these revolutionary tools to affect meaningful change in the classroom.” Funding for edtech companies is booming.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Biznology

NOVEMBER 11, 2013

magazines, newspapers)? TEST YOUR WAY INTO MOBILE MARKETING: 96% of companies say they currently use or plan to use mobile marketing but only 21% have been successful in mobile – a decrease from 2010 according to ANA and MediaVest. Did you know that in this decade, digital is the only media channel to grow every year?

Course 80

Course Planning Work Management Peer-to-peer 80

Marketing Insider Group

JANUARY 28, 2015

By presenting this type of information for our customers, we were able to see “hockey stick” type growth in terms of content marketing ROI. How do you factor in traditional content to your strategy, like a printed magazine? Twitter, Facebook, Linkedin, etc. One additional source to consider is digital display.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hubspot

APRIL 1, 2018

Anheuser-Busch showed us just how silly and informal an ad can be without ruffling feathers or going off-brand. Since then, it's been a bold, yearly reminder of how much we depend on Google for information on the news and events that give the entire world pause. Just 11 years later, the answer was 1 of 2, according to TIME Magazine.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. I do set people straight about it on Twitter. I wasn’t talking to you.)

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Paul Gillin

JANUARY 24, 2013

Attack of the Customers analyzes customer-driven negativity campaigns like the 2010 Pampers Dry Max Facebook crisis and the 2012 beef-industry “pink slime” hysteria to identify lessons brand owners can apply to understanding customer motivations and preparing response strategies. Contact information: Paul Gillin. Twitter: @pgillin.

Press 50

Press Peer-to-peer Amazon BtoB 50

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? What is an @ mention on Twitter etc… I think you're right about some PR firms still looking to social media as a broadcast tool not a landing place for consumer connections. What do you think? Hope everyone is having a great day!

PR 160

PR Social Media Paid Content Media 160

B2B Marketing Zone Posts

MARCH 3, 2010

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Fearless Competitor , February 6, 2010 There is no question in my mind. Best of B2B Marketing.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

Smashmouth Marketing

MAY 1, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." conference.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." conference.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Hinge Marketing

JANUARY 14, 2015

Outlook 2007 and Outlook 2010 render HTML using Microsoft Word. According to results of a 2013 BtoB Magazine email marketing survey of B2B marketers, the greatest percentage of respondents—58%—cited delivering relevant content as the biggest challenge and opportunity they faced in the next year. On Twitter or LinkedIn?

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

Online Marketing Institute

JULY 31, 2012

ENews Sign-Up. --> Magazine. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Digital Magazines. -->. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers. Webinars Events.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Adobe Experience Cloud Blog

AUGUST 30, 2011

On Twitter, 25 percent of users will follow a specific brand, and 67 percent of those followers will purchase from that brand (Source: DigitalSurgeons). On Twitter, 25 percent of users will follow a specific brand, and 67 percent of those followers will purchase from that brand (Source: DigitalSurgeons). 71 percent of U.S.

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48

Hubspot

MARCH 29, 2013

The fact of the matter is, the way people consume information has fundamentally changed. And to tell you the truth, RSS readers were never going to be a mainstream tool for information consumption. Information in a Social World. Today, the social graph is the killer app in information discovery. whaddya know?

Google 28

Google RSS Aggregators Social Networks 28

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Alinean recognized by BtoB Magazine’s as one of To.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. The question is not, how do I make money from Twitter?

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40