ClearVoice

JANUARY 13, 2020

For example, customer case studies are one “storytelling” content format that are powered by AR, VR, and AI. Another trend we have seen during the 2010 decade is a focus on “big data.” Many marketers and entrepreneurs are often frustrated with Google changing and updating its search algorithms — and with good reason.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. Narrative Science started in 2010 as a Northwestern University experiment turning baseball box scores into traditional stories. And what does this technology cost?

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Atomic Reach

JANUARY 3, 2019

In 2010, Robert Rose founded The Content Advisory, an education, consulting and research group of The Content Marketing Institute. When it comes to storytelling, and captivating audiences with engaging content, Christoph Trappe has years of success and experience. Carla Johnson - Keynote Speaker, Storyteller, and Author.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

The Effective Marketer

JULY 12, 2009

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Marketing Insider Group

NOVEMBER 12, 2014

I started publishing on Slideshare in July of 2010. But in this post, Adam Grant debates whether Malcolm is fascinating because he is a great storyteller or because of his ideas and the unique perspective he has on the world. And now I’m seeing almost as much traffic and engagement there than I receive on my blog.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Convince & Convert

MARCH 27, 2012

Professional services companies need to realize that they are in competition with not only other consultants in your space, but also media companies in your industry, Google, and the billboard down the street. Since launching CMI in May of 2010, we now average nearly 100,000 unique visitors a month on our sites. Let’s discuss.

Work Management 144

Work Management Marketing Management Marketing Automation Services Service 144

Industrial Marketing Today

JUNE 29, 2010

Quelch , the Lincoln Filene Professor of Business Administration at Harvard Business School, the common characteristic shared by the top B2B Global Brands is that their “CEO is a willing brand cheerleader, loves the brand heritage, and is a great storyteller.” Copyright © 2010 Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Convince & Convert

MARCH 27, 2012

Professional services companies need to realize that they are in competition with not only other consultants in your space, but also media companies in your industry, Google, and the billboard down the street. Since launching CMI in May of 2010, we now average nearly 100,000 unique visitors a month on our sites. Let’s discuss.

Work Management 131

Work Management Marketing Management Marketing Automation Services Service 131

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. Because once everyone is on Twitter, Facebook, and YouTube, we'll have to start talking about storytelling, because the tools conversation won't have any facets left. Facebook fan pages are email newsletters 2.0 Just like websites.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Content Standard

MAY 22, 2016

Today, it’s hard to imagine a brand like Google creating and sponsoring an entire TV series on ABC, but in the 1950s families gathered around television sets to watch shows like The Colgate Comedy Hour , Hallmark Hall of Fame , and Texaco Star Theatre.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Convince & Convert

SEPTEMBER 21, 2010

How to be Human – Develop a Social Media Strategy in 7 Steps | [link to post] – Posted using Chat Catcher [link] The Real-Time Google Search Twitter Social Media Strategy | NYC Social Media and Whitehat Organic SEO | The Blog of Dustin Schmidt [.] Sessions start October 5. Go to [link] to save 50% for a limited time.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Content Standard

MAY 22, 2016

Today, it’s hard to imagine a brand like Google creating and sponsoring an entire TV series on ABC, but in the 1950s families gathered around television sets to watch shows like The Colgate Comedy Hour , Hallmark Hall of Fame , and Texaco Star Theatre.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Hubspot

APRIL 30, 2012

Last week, Gmail introduced a new feature allowing users to share inline images from emails with their Google+ networks. Since the 2011 announcement of the integration between Google+ and Gmail , Google has now taken yet another step toward integrating email and real-time social networking. Use Compelling Visual Content.

Email Marketing 28

Email Marketing Features Social Marketing Social Networks 28

Content Standard

FEBRUARY 4, 2016

Their music alone may carry that wow factor for many, but what really drives their product home is how they deliver it—for instance, using Google Street View to create a music video based on your childhood neighborhood, and a then-unusual live stream of one of their shows where the audience could even choose their POV of the stage.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Content Standard

FEBRUARY 4, 2016

Their music alone may carry that wow factor for many, but what really drives their product home is how they deliver it—for instance, using Google Street View to create a music video based on your childhood neighborhood, and a then-unusual live stream of one of their shows where the audience could even choose their POV of the stage.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Online Marketing Institute

NOVEMBER 10, 2010

Dianna Huff helps B2B companies get found in Google through SEO, content creation, and social media. Andrew I would also add lack of storytelling and persuasion, lack of architecturally sound experiences that drive customer engagement, demand and conversions. The main focus was the printed product brochure. Bookmark the permalink.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Webbiquity

MAY 3, 2011

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Alicia is a warm and outgoing social media pro and creator of March Marketing Madness.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Hubspot

JULY 21, 2010

HP is planning to release multiple tablet computing devices that will run Windows 7 as their operating system, while Dell has released a tablet called the Streak that runs Google’s Android operating system. Social magazine prioritize the value of powerful images in online storytelling. Tablets Are Here to Stay.

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

Paul Gillin

OCTOBER 12, 2011

A popular speaker, he is known for combining deep insights with a stand-up comic’s delivery and a gift for storytelling. In 2010, the analyst is to the value creation dance what the CIO was in the 80s and 90s: unloved, misunderstood but poised to play a major role in the future. I caught up with him to talk about The New Know.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Golden Spiral

APRIL 16, 2019

The next primer was, I wrote a book in 2010, and I went to go market it. By the way, I have an influencer marketing background too, so the storytelling is a whole other beast that I'd love to sink my teeth into. Angus Nelson: So, there's a couple different elements, and I think I would start first with storytelling. Look at me!

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Convince & Convert

MAY 20, 2010

May 20th, 2010 |Written By: Jay Baer | View Comments Tweet Originally, he was called Machaca. They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. " (from the always-entertaining @jaybaer) [link] [link] StoryTeller RT @jaybaer: Are You Suffering From Premature Calculation?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Industrial Marketing Today

OCTOBER 26, 2009

For example, the search term “industrial valves” yields 238,000 pages in Google. It is a great way to combine storytelling with product demonstration tailored to a specific target audience. Copyright © 2010 Tiecas, Inc. However, about all you can expect here is the visitor bookmarking your site for future visits.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Content Standard

JULY 26, 2016

When Facebook opened API access to its marketing and advertising platform to us in 2010, brand marketers came rushing in, seeking the first-mover advantage into a new channel that accounted for an increasing amount of people’s time and attention at home and at work.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Contently

JUNE 15, 2016

When President Obama signed the Affordable Care Act (ACA) on March 23, 2010, it became a turning point in American health care. ” The company hasn’t just scratched the surface of business storytelling—it has poached top journalists to develop a sophisticated newsroom. We need great storytelling,” said Fox.

Work Management 60

Work Management Marketing Management Television marketing Content 60

Paul Gillin

APRIL 10, 2013

Opting In covers everything from Google Alerts to Pinterest, and Brill not only outlines the unique utility of each of these tools but usually provide stories to support his points. For me, the benchmark of an enjoyable business book is storytelling, and Opting In has stories aplenty. Telling Stories.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Content Standard

JUNE 24, 2015

In 2010, users spent 5 percent of their time on vertical screens; today, that’s shifted to nearly 30 percent. First and foremost, content must be mobile friendly, especially now that Google is taking mobile friendliness into account as it displays search results. Data geeks can find the full report here. Embrace the Buy Button.

Verticals 40

Verticals Mobile Marketing Paid Search Agency Internet Marketing 40

ConvertKit

MAY 17, 2021

She knew in her gut she was going to be a storyteller too. It wasn’t exactly storytelling, but she was “in.”. Jennifer still dreamed of writing a book, so she said yes and then hung up the phone and googled “1950s Mickey Mouse Club.”. The book was published in October 2010. Her social life disappeared.

Television marketing 105

Television marketing Press Storytelling Merchandising 105

Single Grain

FEBRUARY 17, 2020

We’ll examine how storytelling and innovation can help inspire confidence and loyalty from your customers. Instead of the salesy, direct-response style of marketing that we are accustomed to (and, quite frankly, tired of), many of the better branded content campaigns have a heavier focus on storytelling and brand journalism.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

Hubspot

JULY 21, 2014

The cons that people have been buzzing about have to do with decreased searchability, Google penalties, and other search engine optimizaton (SEO) concerns. This means search engines like Google and Bing index only one page on their search results, which can seriously hurt your organic search visibility.

SEO 28

SEO Mobile Marketing Case Studies Bundling 28

SnapApp

MAY 19, 2017

That’s no exaggeration: every major idea, from Star Wars to Apple to Western Democracy to Christianity and Islam, wouldn’t be where it is without the power of storytelling. . We believe the answer is visual storytelling. . We’ll kick off by explaining what visual storytelling is and what it can do for your brand.

Storytelling 66

Storytelling Budget Programs Interactive Marketing User-Generated Content 66

Convert

JANUARY 31, 2022

Vancouver 2010 Olympic Store: Single Page vs Multi-Step Checkout. Hypothesis: After studying qualitative and quantitative data gathered from surveys and polls, customer service team data, and Google Analytics, they hypothesized that a total revamp of the landing page to a “simple and lean” version will outperform the original.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Convince & Convert

MARCH 22, 2012

There are also things that are very well merchandized that you’ve never heard of because they don’t have the storytelling element. You can look at any major blog’s analysis of their Google Analytics data or whatever, and whenever you start getting sales-y, that’s when people tune out. It requires both.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

There are also things that are very well merchandized that you’ve never heard of because they don’t have the storytelling element. You can look at any major blog’s analysis of their Google Analytics data or whatever, and whenever you start getting sales-y, that’s when people tune out. It requires both.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Heinz Marketing

JANUARY 29, 2018

Listen in when we’ll discuss The Power of Storytelling in B2B Marketing and: – How in 2018, marketing and sales truly need to form #OneTeam for account-based marketing (ABM). Lauren Patrick is the Storyteller at Terminus, and Editor at PrettySouthern.com. We’re going to talk about storytelling.

Top of Funnel 65

Top of Funnel Account Based Marketing Storytelling ABM 65

nDash

AUGUST 11, 2022

According to a 2021 report by Google , this younger generation is expected to overtake millennials in the next few years. Born in the digital era between 1996 and 2010, Gen Zers are smarter and more in tune with technology and have a great desire to transform the world. Who Is Gen Z? Remember to make your videos short and to the point.

Content 52

Content Internet Marketing Communities Social Media 52

Convince & Convert

APRIL 27, 2010

Storytelling. Storytelling. RT @jaybaer: Information as Theater – The Power of Humanized Description [link] #sg [link] Jeremy Bryant Google Reader: Information as Theater – The Power of Humanized Description – Thanks Jay, great read! Louis to Phoenix, coming back from SocialFresh. link] jaybaer Yes Angela.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Marketing Insider Group

SEPTEMBER 14, 2023

It all comes down to the art of brand storytelling and activating your employees to deliver effective thought leadership. Secondly, Google also pays attention to backlinks. When it comes time to rank your content against a competitor’s for a keyword, guess which one Google will probably choose? That’s not all.

Top of Funnel 276

Top of Funnel Practices Content Marketing Planning 276