SpotMe Blog

MAY 11, 2023

Main services: Media relations Medical education Patient relations Reputation management McCann Health IMAGE LinkedIn | Twitter | Facebook | Instagram Location: New York Year founded: 1996 Description: McCann Health is a leading, creatively awarded, and effective global health network.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Exo B2B

MARCH 17, 2021

As in Trust Agents, do you remember this book published in 2010 under the joint pen of Chris Brogan and Julien Smith ? Nowadays, we deal a lot with content marketing but also with curation of information for customers. The relevant curation of information for customers does not only act on trust. Trust lies in business.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Curation B2B 59

Hubspot

JANUARY 26, 2011

One of the hottest social media applications in 2010 was location-based social network Foursquare. The service that lets users check in to real-world locations recently released some stats about its 2010 growth. For marketers interested in location-based marketing, the infographic below shares some very interesting information.

Stats 28

Stats Social Networks Social Media Hubspot 28

Marketing Insider Group

NOVEMBER 9, 2010

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Compared to the averages, corporate bloggers main goal is to get published or get featured in traditional media. Overall great article.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. Look for missing information in available answers and provide additional informational value.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

Hubspot

FEBRUARY 23, 2017

Blogging (on “weblogs,” as they were once called) came to the scene in 1998 with the launch of Open Diary , which included a social networking feature wherein users in groups could read each other’s writing. Ping was launched as an iTunes feature in 2010 and was closed in 2012. Source: VentureBeat. Why it Failed. Why it Failed.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

The Effective Marketer

APRIL 9, 2009

One of the more interesting features is the ability to search for salaries paid at a specific company. Insider information is always good when planning your next career move! Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

Biznology

APRIL 29, 2015

Don’t forget Pinterest, Instagram, Facebook, and LinkedIn. But that’s so 2010. And you’re just a click away from viewing customer profile information that you might want to review before your next meeting. All-in-One Social Media Management. You’ve got your Twitter profile. Your Google+ account. Savvy Financial Management.

Work Management 80

Work Management Marketing Management Tools Ideal Customer Profiles 80

The Effective Marketer

APRIL 29, 2009

Depending on the category, or type, of webinar usage you will be able to list out all the features you need. Each webinar platform has a set of features that can be useful or useless and why pay a premium if you don’t care whether circles can be drawn on the screen? You can leave a response , or trackback from your own site.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

MLT Creative

JULY 16, 2010

GUEST POST by Viveka von Rosen, LinkedIn Expert. By now you might have heard that to get found on LinkedIn, you have to have a well optimized Personal Profile, which will, of course, also get you found on Google. Many business owners don’t even have a Company Profile on LinkedIn. But what about your company ?

Ideal Customer Profiles 40

Ideal Customer Profiles Profiling Linkedin Paid Search Agency 40

B2B Digital Marketer

MARCH 30, 2023

He lives in Bloomington, Indiana (he moved there in 2010 without knowing anyone because it was easier for air travel to live in the middle) with Alyson and their dog, Marigold. ” “Most of the top-of-the-funnel content fails because it’s not inherently interesting – it’s just broad and vague.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

The Effective Marketer

JUNE 21, 2009

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. What I liked best was the tips on tools you can use and where to find additional resources.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Content Marketing Institute

DECEMBER 7, 2018

Tools like Grammarly can automate proofreading in a more comprehensive way than the usual spelling and grammar features found in Microsoft Word and Google Docs.@Grammarly It helps craft personalized cold emails and integrates with your LinkedIn account to send follow-up emails. Since its 2010 launch, it’s been free. Cost: Free.

Automation 99

Automation Marketing Automation Services Work Management Marketing Analytics Tools 99

The Effective Marketer

MAY 29, 2009

additional features, more convenience, better value, etc.) Reply Raphael Honkanen says: February 2, 2010 at 1:31 pm Very good text. I’ve found your site via Yahoo and I’m really happy about the information you provide in your posts. Everyone wants that feature. Would be great if you could fix that.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Convince & Convert

MAY 2, 2016

GoToMeeting, the virtual meeting application, believes in building credibility by featuring its employees and behind-the-scenes action on its Instagram account. It should not look like marketing is telling the advocates what to say, but that the employees are truly proud of the company’s work and information.

Ad Building 100

Ad Building Peer-to-peer Social Media Trust Marketing 100

Hubspot

JULY 6, 2018

In 2010, Best Buy created a research tool, called VOCE (Voice of Consumers Through Employees), and used it to collect customer feedback and complaints. Southwest Airlines has been listed on Glassdoor’s Best Places to Work for eight consecutive years, from 2010 to 2018. Negative Feedback Loop Examples. How to Gather Your Feedback.

Positioning 92

Positioning Customer Satisfaction Lead Ranking Lead Scoring 92

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Reply Kaila Woodie says: February 5, 2010 at 10:18 am Hi. So, why is it free? Very pleasant data on MLM Leads.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Marketing Insider Group

JANUARY 27, 2014

that companies should abandon due to the overwhelming evidence that most visitors scan the page and leave because they are not looking for information about your products. She believes corporate website visitors are looking for useful information such as best practices tips, human stories and the ability to interact with real people.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

Martech Advisor

DECEMBER 3, 2019

So, in the age of an information overload and short attention spans, how do you attract eyeballs and cultivate trust? While designing landing pages or product demo presentations, focus on the selling benefits, not features. Let us know on LinkedIn , Facebook , or Twitter. The answer is by telling stories. Image source: Sparkol.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

The Effective Marketer

MARCH 12, 2009

In your calendar, ensure you have some time blocked prior and after the meeting : This may vary depending on the type of meeting, but you may have to prepare or read the agenda or even collect information. But the other side of getting stuff done and being effective at managing your time has to do with meetings. 6. Bonus rule!

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# that you're pumped about Flowtown As you alluded, got some really wicked add-ons / features coming out soon, so stay tuned! Imported a 4th address – get a picture of Bruce Lee informing me something has gone horribly wrong.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

The Effective Marketer

FEBRUARY 12, 2009

The easiest way to ensure you won’t forget to add the meeting to your calendar and at the same time get all the detailed information that came in the email right there when you need it is to transform the email itself in the outlook calendar item. Simply click on the email message, and drag it to the calendar icon on the left panel.

Planning 100

Planning Product Effectiveness Tips 100

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Don’t try to embellish features with wordy benefits.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

markempa

FEBRUARY 28, 2007

They provide too much information. People use the web for research; they are looking for fresh ideas, insight and actionable information. Features and benefit are cool, but sooner than later everyone’s car has the same features anyway. They provide too much information. If I wanted to compete with you.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), It’s a year old but the information is still useful.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Content Standard

SEPTEMBER 28, 2016

As this series rolls out, we’ll look at which brands are nailing Facebook marketing, how to measure success, and examine features that go underutilized on the social media platform. This feature allowed brands and celebrities to build profiles through which they could post original content. Facing the Facts. Well, Facebook has 1.13

Facebook 40

Facebook Cost Per Thousand Paid Search Agency Mobile Advertising 40

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

ClearVoice

MARCH 7, 2020

Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. LinkedIn – With over 600 million users to date, LinkedIn is a professional social networking platform that allows you to bring your resume and portfolio beyond a written document.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

MLT Creative

DECEMBER 23, 2011

Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. Microsoft's B2B campaign for Office 2010 made model use of triggered e-mail, according to Marketing Sherpa's case study. LinkedIn polls boost business buyers' engagement. B2C Marketing Insider.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? We sure as hell don’t lack for information at this point. The killer app isn’t information, it’s curation. There are something like 150 million blogs.

Social Media 133

Social Media Media Curation Webinar Metrics 133

markempa

JUNE 13, 2007

Messaging that addresses (in a personalized manner) a specific problem that your prospect is having is more relevant and thus will be more effective than a generic features and benefits message. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Online Marketing Institute

DECEMBER 23, 2010

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Many social media platforms can be utilized for B2B marketing such as the ones mentioned before, Twitter/YouTube/Facebook, as well as LinkedIn, American Express OPEN forum, and SlideShare.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Marketing Insider Group

JANUARY 28, 2015

By presenting this type of information for our customers, we were able to see “hockey stick” type growth in terms of content marketing ROI. It starts with understanding your target audience, what information they are seeking, what sources they rely on, what channels they use, and what types of content they prefer.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Industrial Marketing Today

MAY 31, 2010

It has many built-in optimization features that are very easy to turn on and off or customize. 2 comments… read them below or add one } Geoff Vincent September 22, 2010 at 9:39 am I use the All in One SEO plug in on my blog, really like it and would recommend it (as you say) for those of us who are tentative fooling with code.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60