Online Marketing Institute

NOVEMBER 1, 2010

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. When rating these tactics on effectiveness, on average, fewer than one in five of marketers who use social media says it is highly effective for branding and lead generation. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Marketing Insider Group

JULY 15, 2010

I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. I concluded with a discussion of the tactics to consider in future demand generation efforts. It was also interesting to watch the conversation on Twitter both during and after the event.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

markempa

OCTOBER 22, 2005

The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

Online Marketing Institute

NOVEMBER 1, 2010

The sister report , also published April 24, looks at which tactics B2B marketers use and how well it all works for building brand and generating leads. 3) Telesales and executive events create demand but email and search produce better results over time. Email and e-newsletters use now equals tradeshows in popular use.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Contently

OCTOBER 19, 2017

Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing. Or are they also heavily involved in sales enablement, event content, customer success content, and so on? Content marketing studies tend to be happy-go-lucky affairs. Social media is right behind at 92 percent.)

Studies 154

Studies Top of Funnel B2B Marketing Content Marketing 154

Hubspot

AUGUST 20, 2019

For example, you'll notice we have events listed under both individual and corporate fundraising below. Why use individual fundraising tactics? A few reasons why you may implement individual fundraising tactics include the need to raise money for an emergency or natural disaster, trips, life events, education, or medical expenses.

Co-Registration 96

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 96

Salesforce Marketing Cloud

APRIL 6, 2022

Flex your empathy muscles, discover new communication tactics, and gain expert knowledge about products or services. Trailblazer Josh Ray said he wished a Service Career Path had been available when he began his career as a service agent at Grainger in 2010. Understand case management and best practices for process documentation.

Work Management 96

Work Management Course Service Peer-to-peer 96

The Effective Marketer

SEPTEMBER 29, 2010

A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. This entry was posted on Wednesday, September 29th, 2010 at 3:25 am and is filed under Communication , Decision Making , Marketing Strategy , Online Marketing. United States License. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

Marketing Insider Group

DECEMBER 1, 2010

We know we just need a few high profile events, a lot of nice court-side tickets to the game and limo rides for the C-Suite. So we started throwing more money at digital tactics that could show a real return on the investment. This is not about tactics. Rose Dec 1 2010 Lots of good points here, Michael. Squeezed out.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

The Effective Marketer

JULY 29, 2009

As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Create this email here, prepare a webinar there, and send the artwork for publication in that magazine.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Onalytica B2B

JANUARY 8, 2019

This required spending huge amounts of money on channels and tactics that were impossible to measure. I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients. I speak at a few events throughout the year and I need to up my game in this area.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

MLT Creative

SEPTEMBER 8, 2010

Here's what's on tap for marketing industry events for September. If the answer is yes, join us for iStrategy 2010 to learn, network, share ideas, and understand how to build your online marketing strategy to its fullest potential. New Tactics. The changing nature of our industry propels us to stay on top of the latest trends.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Everything Technology Marketing

OCTOBER 22, 2010

The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. Marketers will spend the largest share of their budget this year on events (20.2%), up from 17.2% this year over 2009. They will spend 19.0%

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Event attendees often ask me if I have them written down, and I never have, until now. They are either memorable, instructive, or both (hopefully).

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Marketing Insider Group

NOVEMBER 1, 2010

You may have heard that social media can improve not only your more traditional tactics but also allows you to engage with your prospects sooner in the buying cycle. Encourage comments and photos / videos sharing at events. Begin to “meet” your audience everywhere they go online and offline. Hold tweetups or tweetchats.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

markempa

AUGUST 16, 2007

« 7 Tips to Improve Sales Follow-up & Close More Leads | Main | Content ideas for lead nurturing and tactics to use » Webcast: Closed-Loop Lead Generation & Management Join me for a complimentary webinar on how to " Achieve a Closed-Loop System for Lead Generation and Management.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Many of us are guilty of falling into the trap of activity-based reporting: I ran 10 campaigns last year, I sponsored 3 industry events, etc. We are so focused on tactical execution that we lose focus on the results.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

The Effective Marketer

NOVEMBER 6, 2009

Can their tactic backfire? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? No hard facts. They said it themselves! So forget about it and let me show you the demo… &#. But how will ZL be viewed in the market? It seems that some people have already tweeted to this effect.

Gartner 100

Gartner Planning Work Management Marketing Management 100

Marketing Insider Group

OCTOBER 28, 2010

You may need to supplement your programs with these types of tactics depending on your corporate goals. Once you’ve planned the always on activity, you can now fill-in your calendar with all major time-based events. Major tradeshows, online events, product announcements and other major communications.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Convince & Convert

SEPTEMBER 21, 2010

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Now, you can worry about tools, and outposts, and social media tactics. link] Park Howell Sorry I missed you at today’s event. Sessions start October 5. See the slide deck for details.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

SEPTEMBER 22, 2010

link] Deliverability Days Wrap Up + Fabulous Marketing Finds from Around the Web: 9/23/2010 « Topica's Blog [.] I especially like your comparison of social media to digital bumper stickers and an expression of passion for something, as opposed to permission to market to them.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Training 100

Training Planning Marketing Budget Creation Work Management 100

Biznology

OCTOBER 15, 2015

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

markempa

DECEMBER 19, 2011

Email marketing remains one of the top three lead-generation tactics, just below websites and SEO. Yet they claim its effectiveness dropped from 40 to 26 percent from 2010 to 2011. Maybe this year’s Email Marketing Awards can point to one of the reasons why this is happening.

Email Marketing 120

Email Marketing Paid Search Agency Case Study Case Studies 120

Convince & Convert

AUGUST 2, 2010

Each of these strategies requires different tactics, resources and success metrics. facebook Rocks [link] objectivemarketer Facebook Success Summit 2010 @marismith @jaybaer @briansolis @mike_stelzner @ekaterinawalter and the likes. If it’s not now, it will be soon (see my post tomorrow for more on that).

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Hubspot

DECEMBER 29, 2010

Throughout 2010 companies and organizations of all sizes have taken advantage of all that Facebook has to offer. 7 Proven Facebook Marketing Tactics. I read a case study where sales reps worked with local retailers and promoted their events through Facebook updates and photos. The company is nearing the 600 million user mark.

Tactics 28

Tactics Facebook Paid Search Agency Case Study 28

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Since April, 2010 Western River has collected more than 1,100 of these customer stories. said Brandon Lake, Vice President of Western River.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Marketing Insider Group

AUGUST 24, 2010

Consumers will see directly through tactics that result in a one-sided chat that focuses solely on the brand and it will turn them off almost instantly. participant (non-person) kept hawking an upcoming paid event. Tweet chats present an interesting opportunity for brands to engage directly with consumers. All rights reserved.

Organization 100

Organization Planning Paid Search Agency Allocation 100

SendX

MAY 30, 2019

And every time they spoke to people at meetings and events about the project, they collect their email addresses. Here’s how you can leverage Pinterest’s word of mouth tactics. This campaign was so successful that when Pinterest officially launched in the UK in 2013, it used the same campaign from 2010.

Word of Mouth 156

Word of Mouth Email Campaigns Campaigns Generation 156

markempa

JUNE 29, 2007

Download the Executive Summary During our in-depth interview, Anne shares some terrific insights and helpful data on numerous marketing and lead generation tactics. Sherpas data shows that more decision makers (not just influencers) are attending webinars and watching archived events. Very useful stuff. Teleprospecting works.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. United States License. United States License. United States License.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114