Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Digg this!
Why LinkedIn Is Now Such a Powerful Content Marketing Tool
OCTOBER 26, 2015
In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. This would be all rather depressing if it were still 2010, the year Evans launched his blog, but in recent years several major social platforms have risen to solve this distribution problem. And then there’s LinkedIn.
The State of the Blogosphere 2010
DECEMBER 13, 2010
Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. How can you use email marketing most effectively and avoid overloading your recipients with information? items that should be in your 2010 email budget by BtoB Magazine. Steps to Grow Your B2B E-mail List More Effectively by ClickZ. Karen J.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Which social media platforms are most effective at influencing buyer behavior? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Share this on LinkedIn.
Best Website Design Guides and Tips of 2010
MARCH 3, 2011
Jacob Gube presents 15 examples of creative and unique ways that organizations have integrated Twitter feeds on their websites, plus five resources to help display a Tweet feed on any site. Lisa Wehr uses a dozen examples to explain how visually rich design can be combined with user experience testing to create sites that are both beautiful and effective. Share this on LinkedIn.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Which are the most helpful third-party tools for Twitter? Chris Lake shows you how to do all of this and much more with these helpful Twitter shortcuts. Absolutely Cool Twitter Search Tricks to Help You Save Money!
11 Thought-Provoking Guides to Content Marketing for 2014
MARCH 11, 2014
Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: • Twice the normal number of total visits; • Five times the normal referral traffic from LinkedIn; • Four times the typical number of visits driven by Twitter; • Two times the average weekly visits from Facebook; and. Which content formats are most (and least) effective?
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Cheat Sheet to Help You Conquer Social Media by Fast Company. by Kuno Creative.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Billing itself as a “keyword analysis and comparison engine, Qirina is a simple but useful SEO evaluation tool that helps users understand a site’s position in the keyspace, assess the quality of the site’s on-site SEO, and identify competitors in search. Flowtown.
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Here are the top items based on social signals.
How PR and Social Media Can Work Together
DECEMBER 6, 2010
Both require relationships with influential people in one’s industry to be effective. To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. Share this on LinkedIn. Digg this!
LinkedIn: Building Your B2B Social Capital
B2B Ideas @ Work
NOVEMBER 12, 2010
As B2B marketers, we all know we should be constantly engaging with social media outlets like LinkedIn , but many of us just don’t do it; and since we’ve all read numerous reasons why social media is an important part of any B2B marketing strategy, I’m not going to discuss another one in an attempt to get you to start. So use LinkedIn, and engage with it often.
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Rather than trying to force the proverbial square peg into a round hole by using social media in ways it’s not effective, take a broader view of the business benefits it offers.
Top 25 Articles and 8 Topics in B2B Marketing for March 2010
B2B Marketing Zone Posts
APRIL 5, 2010
March 2010. Great stuff in the world of B2B Marketing for March 2010. Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. March 5, 2010.
33 (of the) Best Marketing Strategy Guides and Insights of 2010
FEBRUARY 14, 2011
As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. Share this on LinkedIn. You decide.
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros? Noting that “Social media platforms like Twitter and Facebook, if used effectively, can help build relationships, identify new trends and help facilitate networking with like-minds throughout the industry, Lacey Haines and Adam Vincenzini share a few best practices for pitching journalists through social media, such as keeping pitches short and using a DM rather than a public message when pitching on Twitter. PR and SEO.
15 things marketers should stop doing and thinking in 2011
DECEMBER 28, 2010
But influence in social media isn’t purely a numbers game (though numbers can certainly help). Marketing is most effective at this stage, when buyers want nothing to do with salespeople. Latest Post Marketing Strategy Mobile Marketing Social Media B2B marketing Business Facebook ITSMA Research LinkedIn Marketing ROI Rate of return Smartphones Social network TwitterHere’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Dude, this stuff isn’t heroin, okay? Social media has ROI.
Report: Blogs Are An Important Part Of The Marketing Mix
B2B Marketing Insider
NOVEMBER 9, 2010
Related Posts: Top Takeaways From Blogwell Philly 2010 Tweet Chats: Organized Chaos or Untapped Marketing Opportunity The Future of B2B Marketing: It’s Social Social Media: The Journey Begins With You The Role of B2B Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Who Blogs?
Internet Trends From The Web 2.0 Summit
B2B Marketing Insider
NOVEMBER 30, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Mary thinks mobile usage will help fill this gap. 5. Summit Share The 7th Annual Web 2.0 Holy Cow!
How To Focus On Your Marketing Plan
B2B Marketing Insider
OCTOBER 28, 2010
It helps here to take a narrow view. An effective marketing strategy focused on one goal will have a halo effect on other marketing metrics. For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product. If you haven’t started, you’re already late. Hogwash! You
Marketing, Death and Taxes
B2B Marketing Insider
OCTOBER 26, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 26, 2010 1 Subscribe Marketing, Death and Taxes Share So Marketing may not be as unavoidable as death and taxes , but lately it is becoming harder and harder to escape.
11 Myths of Social Media Marketing
MAY 24, 2010
It helps to be creative, curious, articulate, friendly and helpful. The primary budget effect of social media marketing is to shift costs from media buying to labor. The tools of social media are (mostly) free, but the time, effort and expertise required to make social media marketing effective has real costs. 5. Share this on LinkedIn. Argh, no! Um, no.
Top 15 Recommended Social Media Books of 2010
DECEMBER 2, 2010
It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010. With the growing use of social media by both businesses and professionals, there was another influx of excellent books regarding its various uses that were published in 2010. Not to mention the ever-growing importance of social strategy.
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
It started 2010 with roughly 350 million users and is now on its way to 600 million. Basic but nevertheless helpful tips for successfully marketing on Facebook, such as adding a Facebook widget to your blog, highlighting your personality, updating your page regularly, and participating on other pages as well. This is especially helpful if you have any sort of business email database.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. I do this only occasionally, however, as my friends/followers on each site don’t have much overlap. Linkedin Similarly, the Linkedin iPhone app has made major strides, and I find myself rarely using Linkedin via a computer any longer. Smart. implement bit.ly
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases. He also lists several tools to help track and monitor your brand reputation online. Share this on LinkedIn.
Best Content Marketing Guides, Tips and Tactics of 2010
FEBRUARY 2, 2011
Great content accomplishes at least two of the following objectives: • It helps get you “found online. • It enhances your organization’s image (e.g., by demonstrating how smart and helpful you are). • It sets you apart (it’s not just a rehash of common knowledge). • It helps move a prospect along the buying cycle. Share this on LinkedIn. Digg this!
Email Design Review Gallery « The Effective Marketer
The Effective Marketer
MARCH 9, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Sponsor logo nicely placed helps give authority to the email. Big lead-in helps keep users reading. Right side bar basically empty, not helping much.
Marketing Automation Trends for 2010
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Manticore Technology wishes you a full-funnel in 2010. predictions. The Contributors.
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. Karan Singhal offers 25 tips that may not “skyrocket your site’s rankings but should help, among them: understanding your target market and how they search, using internal linking with anchor text, utilizing keyword-rich URLs, and keeping your site’s content fresh. SEO Basics.
The One Effective Use of Facebook for B2B Marketing
MARCH 9, 2010
TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month. It’s now the second most-visited site on the web , behind only Google. And as one more bit of anecdotal evidence, I have my Twitter, LinkedIn and Facebook badges all displayed in the left column of this blog. Not even close. They buy from people.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009. In addition, more than half of companies that use paid search increased their budgets for it last year. Share this on LinkedIn. Google Instant) and changes within AdWords itself. Digg this!
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it. Twubs : Twubs, which we recently reviewed , uses a wiki system to help disseminate information on a hashtag. It aggregates tweets and imports pictures to help illuminate the topics being discussed. Hashtags.org : While not the best at helping you understand the meaning behind a tag, Hashtags.org is good at showing you its use over time and recent tweets, which oftentimes is enough to figure out the meaning behind the tag. Read everything and HELP.
Marketing Dashboard: Passive Discovery
Digital Body Language
OCTOBER 5, 2010
Other sources of traffic, such as from a customer community, or online help portal should also be excluded, as these are individuals who are already aware of who you are and what your solutions are. This dynamic is much different than the “lightning strike” dynamic of most paid media efforts where an investment results in a near real-time effect. This view is instructive in two ways.
12 Social Media Tools for B2B Pre-Event Marketing
DECEMBER 1, 2010
Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective.
Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media
NOVEMBER 12, 2010
While utilizing Facebook to help in raising awareness for a nonprofit and its cause is a necessity to any social media strategy for nonprofits, there are many other things that nonprofits can be using social media for. Similarly, there are also many other social media channels outside of Facebook that can also be as, or even more, effective, depending on the objective.
12 Quick Content Marketing Tips and Trends
What Works - What Doesn't
DECEMBER 16, 2010
Hey, did I tell you my knee is acting up again? 7) While HubSpot uses both channels to promote itself, it gets a lot more paying customers from LinkedIn than from Twitter. 8) Both long and short blog posts can work, but about one page (screen) of content seems to draw the most readers. 9) For whatever reason, ebooks draw up to double the downloads of white papers.
Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
MARCH 8, 2011
In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror. Enjoy! 101 B2B Marketing Cliches.