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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

There is a more scientific study released today from eMarketer that backs up my point by saying that only 60% of large companies are on Twitter and while the growth is huge compared to the 35% on Twitter just a year ago, I am still surprised that it is not higher. . It is also based on questions that were asked during many of the sessions.

Web 2.0 100
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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Does it sound familiar? A new role is starting to take shape.

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33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? You decide. You decide.

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The Rise of Content in B2B Marketing

Ambal's Amusings

Why should you quickly groom internal resources for content assets and blogging? We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Galen De Young's Marketing Prediction for 2010. Galen De Young's Marketing Action for 2010. Fill the holes.

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing content resources,&# then provides seven tips (such as re-purposing content for different audiences) to help accomplish that goal. 2011 Trends: Content Marketing Is Critical by eMarketer.

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Content Takes Center Stage

Ambal's Amusings

We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton's Marketing Prediction for 2010. In 2010, organizations will increasingly deploy marketing automation tools. Stephanie Tilton's Marketing Action for 2010.

Microsite 100
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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Related Posts: Top Takeaways From Blogwell Philly 2010 Holy Cow! I explain the 5 steps required to gaining executive buy-in.