Customer Experience Matrix

JUNE 13, 2016

It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. It's also one foundation of the MadTech vision I offered last year.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Customer Experience Matrix

DECEMBER 20, 2012

Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. The impact on customer service is likely to be even more negative.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Adobe Experience Cloud Blog

DECEMBER 7, 2010

Salesforce.com consumes 90% less energy than traditional software. Marc reminded us of the great work Salesforce foundation has done with $20 million in grants, 9,500 non-profit organizations using Salesforce.com, and 225,000 hours of community service from their empoyees. 36% improvements reported by customers using the service cloud.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Customer Experience Matrix

JUNE 27, 2013

It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com. That frankly didn’t take much insight, but I’ll brag a bit more about having pegged Adobe as needing to add marketing automation as far back as this post in 2009 and again in 2010.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

NOVEMBER 5, 2015

As you may know, Teradata’s marketing applications business was a mashup of the original Teradata marketing products, developed over the past 20 years and largely on-premise, and the Aprimo cloud-based systems acquired for $525 million in 2010. One bit of evidence: the Aprimo brand was dropped in 2013. So what happens now?

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. In essence, RPM breaks down the silos and optimizes sales and marketing effectiveness at all prospect and customer touchpoints (i.e. revenue touchpoints) across the revenue cycle.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

Customer Experience Matrix

NOVEMBER 16, 2014

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Each member gets a Hushly library to store their downloaded documents and communications. Members can grant other people access to their library for collaboration.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Customer Experience Matrix

APRIL 26, 2011

In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals). This group of marketers has different needs from even slightly larger companies.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. Customized Messaging Increases Conversion 20%. Customer and prospect data continues to deteriorate. 2010 Lead Generation Optimization.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Studies 48

Customer Experience Matrix

JANUARY 5, 2010

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). But enhanced reporting was the most common improvement of all.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

Adobe Experience Cloud Blog

NOVEMBER 20, 2013

Wearing his trademark Louboutin sneakers — this custom-made pair featured blue clouds on white leather — Benioff wandered the aisles, pulling special guests out of the crowd (such as Prime Minister of Haiti and supermodel Petra Nemcova) like a magician pulling rabbits from a hat. “What if every new company adopted the 1/1/1 model?

Salesforce.com 48

Salesforce.com Marketing Automation Services Thought Leadership Conference 48

Customer Experience Matrix

FEBRUARY 14, 2011

Of course, another way to look at this is that the CRM vendors already do marketing automation – certainly Oracle/Siebel does, and plenty of folks would argue that Salesforce.com has adequate marketing automation capabilities for most purposes, although most experts (and I) would disagree. It sells the product directly in the U.S.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Detailed information is vital for spotting potential customers.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Customer Experience Matrix

DECEMBER 6, 2010

Total revenues will easily exceed $200 million for 2010. The company has continued its rapid growth, exceeding 15,000 clients and showing 40% higher revenue vs. the prior year in its most recent quarter. Most clients are still mid-sized businesses, which is QlikView’s traditional stronghold. But more big enterprises are signing on as well.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Salesforce.com 120

Adobe Experience Cloud Blog

FEBRUARY 9, 2011

by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Customers can now keep track of ideas that they submitted and know exactly when we are starting to develop them for release.

Marketo 48

Marketo Communities Features Peer-to-peer 48

Smashmouth Marketing

MARCH 6, 2009

jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20. damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. combines customer focused processes with Web 2.0 Touching the customer from EVERY possible angle.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

MARCH 19, 2009

sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 combines customer focused processes with Web 2.0 It is a question."

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Convince & Convert

MAY 4, 2010

For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. What is the precise ROI of being able to understand your customer base better via business intelligence (BI) applications?

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Biznology

FEBRUARY 13, 2015

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. Internal lists are primarily customer or past lead lists. No news there.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Internet took 4 years.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Adobe Experience Cloud Blog

AUGUST 30, 2011

million, an increase of 61 percent from the same quarter of 2010. Probably not surprisingly, this year’s Dreamforce is built on the theme of the “social enterprise,” a term coined by salesforce.com to reflect this growing trend. In the second quarter of this year, LinkedIn members grew to 115.8 Has your company?”.

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48

markempa

JULY 7, 2006

How many leads have turned into customers? What are the names of prospects who became customers? Are there prospects and/or customers who should be discussed specifically? Neither Salesforce.com nor Sugar CRM are. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Adobe Experience Cloud Blog

MAY 1, 2011

It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. These, coupled with Salesforce.com, build the core toolset we use to generate new business at our company. Marketing, know a lot about your customers. This is because marketing invests time in getting to know and understand our customers.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Webinar Metrics Marketo 48

markempa

MARCH 18, 2005

« Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

MLT Creative

OCTOBER 8, 2010

If the energy of the first HubSpot User Group (HUG) Conference is an indication of future economic gains and customer confidence, we can foresee double-digit growth for the software company over the next year. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Twitter followers.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

MLT Creative

OCTOBER 8, 2010

If the energy of the first HubSpot User Group (HUG) Conference is an indication of future economic gains and customer confidence, we can foresee double-digit growth for the software company over the next year. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Twitter followers.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

Hubspot

MARCH 20, 2012

We've had a lot to celebrate internally as a company, as well as the awesome growth HubSpot's customers have experienced from their implementation of the HubSpot software and inbound marketing methodology. We wanted to share some of the milestones we and our customers have achieved in 2011 and give you a peek at the slide presentation, too.

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

Adobe Experience Cloud Blog

DECEMBER 15, 2009

40% of Marketers plan to increase their budgets in 2010. Salesforce.com announces Chatter, social computing for enterprise companies. Study: Many e-mail campaigns alienate customers. University of Missouri Researchers Find Search Process Affects Cognition and Emotion. FTC Urged To Clamp Down On Data Collection Online.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

markempa

MARCH 27, 2005

« Sales Leads Via RSS via Salesforce.com | Main | My Mention In Writers Digest » Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

The ROI Guy

OCTOBER 13, 2010

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

Paper 40

Paper Enterprise Management Marketing Management Lead Ranking 40

Hubspot

JULY 22, 2010

What's "under the hood" is just as important - if not more - when you main goal is turning your site visitors into customers. The popular cloud software company, Salesforce.com, did an excellent job creating separate looks for their home page , Cloud Blog , and interior content pages. Free Webinar: Website Redesign for 2010.

Marketing Websites 28

Marketing Websites Salesforce.com Webinar Metrics Copywriting 28

Customer Experience Matrix

NOVEMBER 1, 2013

date from the mid-2000s and were originally built to feed leads to Salesforce.com. The newer products, including Leadsius , Salesformics , Leadsberry , Target360 , and Inbox25 as well Bislr, were all launched after 2010 and some are barely out of beta.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Adobe Experience Cloud Blog

DECEMBER 13, 2010

Today thousands of marketers, sales reps, developers, admins, consultants, and more are returning back to the office after an amazing and full week at Dreamforce 2010. It was available to everyone who had a salesforce.com license and $15 more per person per month for everyone else in the organization that wanted to join in.

Enterprise Management 48

Enterprise Management Jigsaw Salesforce.com Work Management 48