Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. I will certianly put to good use these nuggets of information. What do you think?

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-= Nicely said, Esteban.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). marierowley thank you for your great information. But the reality is, your blog is probably a lot more broad than you think. I have been blogging for a year now and still learning.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Should companies treat customers differently?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. What Kodak said about connecting with customers is spot on! Doing that will help empower publishers to use video more effectively. link] Patrick Reyes WATCH & READ THIS!

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

JUNE 3, 2010

Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. We may be the least vindictive, grudge-holding society ever. Billions of dollars.

Social Media 156

Social Media Media PR Webinar Metrics 156

Online Marketing Institute

AUGUST 14, 2011

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?

PR 160

PR Social Media Paid Content Media 160

Online Marketing Institute

NOVEMBER 10, 2010

FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search. Web users expect more from brands than just a brochure site with some information. A compelling and fun About Us page can snag a few customers. GRTaylor — Yep!

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Convince & Convert

SEPTEMBER 20, 2010

19% seek customer support. I maintain that as Facebook continues to tie together the real-time Web with the open graph, Twitter usage will inexorably shift from person to person connectivity, to customer to company connectivity. Even though half your customers may not be tweeting or retweeting, they ARE watching, reading, and clicking.

Social Media 159

Social Media Media Stats Statistics 159

Webbiquity

MARCH 29, 2022

According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Quora is, of course, a social question-and-answer website launched in 2010. Whether you work in a B2B or B2C business today, you can’t survive without building a strong customer-centric brand.

Promotion 290

Promotion Marketing AI Work Management Marketing Management 290

Ambal's Amusings

JANUARY 7, 2010

What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business? White Paper FAQs. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Get Customers.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Here are a few of the most important questions to ask (and get answers to:) How many web pages are published on the corporate domain name? How many off site? How many off site? Sub domain? Third party domain?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Webbiquity

JANUARY 3, 2011

A colossal list of more than 120 sites to add to your ping list for automatic notification each time you publish a new post. At its core, a corporate blog has to give its readers information they can use to increase their knowledge, learn new things or receive insight.&#. Best Business Blogging Tips and Guides of 2010 (So Far), Part 1.

Business Blogging 100

Business Blogging Tips Business B2B Thought Leadership 100

Convince & Convert

MARCH 18, 2010

Sure, social media differs from the marketing we’re used to in that it puts the company and our customers on the same – rather than opposing – teams. I’m not talking necessarily about acquiring new customers, but rather using social media to keep the customers we’ve already earned.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Single Grain

OCTOBER 19, 2022

This sticky or floating CTA sticks to the top or bottom of your product page even when potential customers scroll so that it is right in front of their eyes. Since there’s a lot of useful information below the fold, a sticky CTA button is always visible. 2) Make the Customization Process Easy and Intuitive.

Design 59

Design Product Conversion Marketing & Strategy 59

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Most of the rest are from spring 2010 or earlier. Thanks for this research.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. Jeff Ogden, the Fearless Competitor President, Find New Customers [link] [link] [link] Ann Marie Bland Why D.I.S.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Convince & Convert

AUGUST 31, 2010

August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. The information exchange is asynchronous. Conversations require iteration and modifications as new information is digested.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online. And that means there is no single template or formula. Can you blame them?

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished. Build a website.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished. Build a website.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

MARCH 30, 2011

Curation brings brands and customers together : elevating brand visibility/buzz (76 percent) and lead generation (48 percent) were also top objectives. Yes, we are all publishers now , but the evolution from marketing departments to more of a publishing department will still take years for most brands to transform into.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Convince & Convert

JUNE 3, 2010

It caused me to pause (mid-chew), and mentally scroll through a list of examples that fit his assertion that boring information is captivating when it’s humanized in some way. But things kept speeding up – companies’ increasing customer data needs necessitated more complex forms, that were faster and more easily modified.

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? This, could, overtime go away as we’re seeing Facebook snuggle up to payment systems like Paypal in recent quarters.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Single Grain

SEPTEMBER 16, 2022

It is built using artificial intelligence, machine learning and the semantic web, and uses the blockchain security system to keep your information safe and secure. In addition, web3 will enable websites and applications to use data more meaningfully and tailor the information to each user. was to find information. Why Web 3.0

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Content Marketing Institute

MARCH 8, 2018

You want visitors to find information, stay engaged, or complete a task. While today’s audiences most likely aren’t in combat, they do face the stresses of information overload and too little time. In 2010, President Barack Obama signed the Plain Language Act to make U.S. FAQ Categories. Reorder FAQs. Manage Media.

Marketing AI 110

Marketing AI Paid Search Agency Content Work Management 110

Convince & Convert

SEPTEMBER 2, 2010

Getting publisher to agree was different. The stuff that we think our customers don’t care about, they actually DO care about. But it shows that there is a conflict that I think we all struggle with while getting used to this new fast paced world with social media and information overload in general. For business?

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

APRIL 27, 2010

The captain has informed me that the flight duration will be almost precisely three hours. We also have the shortbread cookie, which has finally returned to the air after three and one half years of customer requests. Randy turned the simple conveyance of information into theater. Information Isn’t Boring By Accident.

Social Media 131

Social Media Media Webinar Metrics Marketing & Strategy 131

Webbiquity

NOVEMBER 12, 2013

20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). marketers have obtained at least one new customer through LinkedIn. Relevanza ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). marketers have obtained at least one new customer through LinkedIn. Relevanza ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Interaction. Think about that for a moment.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. Start-up Sticky Bits exhibited at the conference, and their version of QR with custom content, integrated statistics, and crowd-sourced notes may have real promise. as they are in Asia, just not yet.

Social Media 126

Social Media Media Paid Content Conference 126

Buzz Marketing for Technology

JUNE 27, 2008

Special note from Linworth Publishing : If you say you “saw it on my website, you will receive a $5 discount on any of my books. But Friedman reports that desk jobs in the fields of customer/technical support, computer programming, medical technician diagnostics, tax preparation, and legal research are now migrating abroad as well.

Marketing Websites 100

Marketing Websites Lead Ranking Ethics Budget Programs 100