Biznology

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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They built the content. Your content can be indexed by Google for the keywords it contains. They did the keyword research.

SEO 217
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The B2B marketing ironies of our time

Biznology

The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. Or tell me to shut up and talk about something else. . Here’s an interesting one.

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37 reasons that video content is king

Biznology

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

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The Blooming of Brazil’s Tech Ecosystem Will Peak in 2020

Biznology

Funny enough, I have carved out a specialty in content and PR services for Brazilian companies while working from San Francisco during the last five years. Corporate social responsibility (CSR) will make a comeback in 2020, led by tech companies that are now some of the highest valued brands in the world.

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Key Benefits the Right Domain Name Adds to your Brand

Biznology

Back in 2010, Google’s former head of the webspam team, Matt Cutts, emphasized that the difference between new and old domains is not a big deal. A domain name should tell them who you are, what you do, and what kind of content they can find there. Namely, when having the same brand name and a domain name, people will find you easier.

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ISIS: a case study for smart brand building

Biznology

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists.

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Content Anticipation: Inc. Magazine vs. Inc.'s Website

Biznology

You see, good content makes that happen. It shows a lack of concern for the reader (or just a desire to keep the content there to appease the search engines, which is just bad policy when it comes to credibility and user experience). It is 2010, after all. Yes, that's right.a relationship. magazine arrives in the mail.