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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? The alternative is automated systems that extract and classify content from existing materials, including many such as blog posts that would be created for other purposes.

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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

Remember 2010? Cast your mind back to those hazy days, when Greece was bailed out, the Arab Spring erupted, and Wikileaks released over 300,000 classified documents onto the internet. 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward.

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You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

chiefmartech

On the other hand, Advertising & Promotion categories have had fewer and fewer new startups since 2010. Disclaimer: we don’t have full coverage between our dataset, Clearbit’s, and G2’s, so the results from using these filters is incomplete. There tends to be a lot of opportunity for differentiation there.

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The many splendid varieties of marketing technologists in 2020: martech roles and archetypes

chiefmartech

At the beginning of the 2010’s, I wrote a post about the rise of the marketing technologist. The model classifies marketing technologist activities along two axes: X Axis: Internal Orientation to External Orientation. Fast-forward to the start of 2020’s. Thanks, Team #MarTech!

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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

In their research they also classify companies according to their results in email marketing usage. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100
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Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Marketing Insider Group

A recent study from 360i showed that 75% of the tweets from brands/marketers can be classified as general brand information/news and only 16% are used to converse with consumers. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

These follow a standard format: use performance to classify companies as best-in-class (top 20%), average (mid 50%) and laggard (bottom 30%) companies, and then look at differences the business processes and technology. Statistics include: • 16.5% higher sales quota achievement and 7% higher win rates • 100% increase in deal size 3.