markempa

MAY 21, 2007

Build an ideal customer profile – Focus your energy on leads that best fit your ideal customer profile. Both the companies and the individuals you covet as customers. What separates your best and worst customers? Talk to your best customers – How much do you really know about your customers?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

MARCH 6, 2007

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. Ben Ardito offers seven tips for integrating email with social media (such as including customer reviews, and highlighting your people) “beyond simply adding links to your social media profiles or sending an email asking your subscribers to follow you on Twitter.&#.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

markempa

OCTOBER 17, 2006

« How to Become a Thought Leader and Attract Customers | Main | E-book: Why Naked CRM Doesnt Work » Lead Generation for the Complex Sale I recently did a phone interview on Lead Generation for the Complex Sale with Nettie Hartsock for Allbusiness.coms Must Read Business Books column. Whats your definition of lead generation?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

MLT Creative

JANUARY 12, 2011

Here are the top 10 most viewed and most linked blog posts of 2010: The Buck Stops Here OR How I Learned to Stop Thinking. The LinkedIn Company Profile: Is your B2B in the top 1%? He also lists the nominees for the 2010 B2B Twitterer of the Year Awards. B2B Book Buzz: Big A List of Marketing Books.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

markempa

JUNE 13, 2007

One of my clients found companies with their key trigger events was 400% more likely to buy than companies without those trigger events. When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MAY 9, 2006

" Just by developing an Ideal Customer Profile InTouch saw one clients average sale, which had been $60,000, increase by more than 30 percent to $80,000, while overall revenue increased by 20 percent. Another client built consensus on their Universal Lead Definition and ensured the sales department’s total buy-in.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. As my friend Jeff Rohrs from ExactTarget (client) says: “How can social media kill email, when you have to have an email address to belong to a social media site?&#

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

nDash

AUGUST 11, 2022

We’ve been so obsessed with targeting millennials that we’ve forgotten about a whole new generation of digital natives who are now the new buzz in the online marketplace. Born in the digital era between 1996 and 2010, Gen Zers are smarter and more in tune with technology and have a great desire to transform the world. Who Is Gen Z?

Content 52

Content Internet Marketing Communities Social Media 52

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. Customers are less willing to give up information.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) And the hot topics this month are pretty interesting as well - see at the bottom. How do you do it?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

markempa

MAY 20, 2005

Research them, their companies, their clients or customers. Do they work with companies that fit your ideal customer profile? " Common ties - Another simple but powerful way of finding new sales leads is get to know your customers trusted advisors that tie into your value proposition. Give them a call.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Convince & Convert

MAY 5, 2010

“If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&# link] [link] Courtenay Pitcher As the owner of my own small marketing agency, I find it much easier to consult with clients based on experiences and insights gained in the trenches.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. You think you know what is important to customers. Check for the Mentions stream under your profile. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

markempa

SEPTEMBER 29, 2006

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Reconnecting with past customers and leads. Centralizing leads for profiling and scoring.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

JANUARY 18, 2005

They focus their energies where they not only have a good odds to win but more importantly, will become ideal customers - bigger sales, longer-term value and more profitable. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What does this mean? What does this mean?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The debate on Social CRM (sCRM) could easily become a distraction.

Social Media 123

Social Media Work Management Marketing Management Media 123

seo.co

DECEMBER 8, 2020

Furthermore, users that find your website via organic search tend to be highly targeted, making them more likely to convert to customers. SEO makes your website visible to potential customers so that you can make sales. This is what your customers will see; the front-end text copy, images, and videos that are on your website.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

seo.co

FEBRUARY 8, 2023

This means higher click-through rates, more talk about your brand on social media, more relevant testimonials from clients, basically anything that says, “even though we’re smaller, we provide better service to users.” Naturally, this directs trust and authority to your online domains and profiles, thereby enhancing SEO.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Content Marketing Institute

JANUARY 18, 2019

Launched in 2010, Quora has excelled in Google rankings for a wide variety of topics because the site does a fantastic job of satisfying user intent through answering questions. If you don’t customize your Reddit experience, you see only the popular posts on the front page. Click To Tweet. Find the right audience.

Content Marketing 98

Content Marketing Paid Search Agency Content Lead Scoring 98

Convince & Convert

JULY 26, 2010

Someone searches for you, they’ll find your Twitter profile or Facebook brand page. I cannot wait to share more stories for my PR clients. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. This is another example of why you need accounts on these sites. Everyone in PR should read this.

Social Media 115

Social Media SEO Marketing Websites PR 115

markempa

JUNE 14, 2006

Youll do better by thinking of lead generation as a process of micro-conversions that build an opportunity profile over time, such as requesting an email address, then asking for first and last name, later requesting a phone number, and so on. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. if he can extend his advertising into your mobile device which he already has (if you put it on your profile). Share this on Reddit. Share this on FriendFeed.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

markempa

MAY 23, 2005

Rigorously qualify - every sales opportunity to make sure they fit your ideal client/customer profile before you develop a proposal or agree to do work. Rigorously qualify - every sales opportunity to make sure they fit your ideal client/customer profile before you develop a proposal or agree to do work.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Buzz Marketing for Technology

JULY 20, 2009

In addition, Electronic Arts announced that Tiger Woods PGA Tour 2010 would integrate Facebook Connect on Xbox when it is released this fall, marking the first Facebook Connect integration on a gaming console ever! Websites will also present themselves very differently if you use your social profile on them though Facebook Connect.

Spending 100

Spending Social Networks Facebook Ideal Customer Profiles 100

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What’s the hot new trend in social media that we can bring to our clients? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Nice share.

PR 161

PR Social Media Paid Content Media 161

markempa

NOVEMBER 1, 2003

Ideal customer profile - why is it important? Ideal customer profile - why is it important? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Listen to lead generation interview (File size is 1.48 What is a complex sale? Strategy vs. Tactics – what’s going on?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation B2B Thought Leadership 120

Online Marketing Institute

NOVEMBER 1, 2010

While the economy has put the brakes on corporate travel, trade shows still managed to gain ground, as sales like to press the flesh in these venues and buyers circle exhibit halls gauging product buzz. Not surprising that Web sites dominate marketing mix popularity, but most lack basic building blocks needed to build customer relationships.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

markempa

APRIL 24, 2007

Be patient and youll build the opportunity profile over time. He writes, "One of the dirty little secrets of online marketing is that the leads you generate are only as good as the data that the customer prospect chooses to share about themselves. Take time to nurture your existing customers too.

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 120

Webbiquity

FEBRUARY 1, 2010

Survey: Most CMOs To Boost Social Media Budgets In 2010 (And It Had Better Pay Off) by MediaPost Online Media Daily. Experts Predict 2010 the Year for Social Media ROI by ReadWriteStart. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. 20 Free Buzz Monitoring Tools by Econsultancy. Steve Goldner.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

JUNE 24, 2010

But infomercials do a brilliant job of telling stories not just through the eyes and mouth of the pitchman, but also through the eyes and mouths of the customers. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

markempa

AUGUST 11, 2005

Ive found it is far more effective to focus on lead generation via micro-conversions that build an opportunity profile over time such as; requesting an email address, then asking for first and last name, later requesting a phone number and so on. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Content Standard

MAY 10, 2018

Your phone buzzes as you wander through the supermarket; must be passing another special offer. Like all good shops, they use customer data to hand-pick specials for you based on your shopping and browsing history. ” Just as your phone buzzes again with a message from your mum.

Paid Search Agency 53

Paid Search Agency Ethics Eye-Tracking Work Management 53

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Social Media is optional It doesn’t matter what the demographics of your customers are. Your customers and prospects are talking about you online. Be where your customers are.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 20, 2010

Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). 19% seek customer support. Even though half your customers may not be tweeting or retweeting, they ARE watching, reading, and clicking. 42% learn about products and services via Twitter.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Online Marketing Institute

JANUARY 4, 2011

Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4. Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40