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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Georgiana is a strategic advisor and speaker who’s passionate about turning customer value into revenue-generating outcomes. An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. totaled $58.6

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

To those who are still facing this dilemma, I invite you to read my previous post on gaining Executive Buy-in for Social Media and how to respond to common social media questions. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

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Tips on how to use LinkedIn for Better Lead Generation

markempa

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I had studied it and couldn’t see a way that Facebook could contribute to a complex B2B buying decision. What are tips and advice do you have for people want to use LinkedIn more effectively for business development/lead generation? .

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Generation Z consists of people who were born from 1995 to 2010. Source: [link]. Source: [link].

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VisualIQ Connects Attribution to Media Buys

Customer Experience Matrix

I wrote a more detailed critique of fractional attribution back in 2010; I’m pleased to see that algorithmic attribution has become more common since then.) This reflects both greater market interest and, perhaps even more important, expansion of the product to connect directly with ad buying platforms.

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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. I explain the 5 steps required to gaining executive buy-in. Related Posts: Top Takeaways From Blogwell Philly 2010 Holy Cow! All rights reserved.