The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Convince & Convert

MAY 27, 2010

The More Things Change, The More Things Change | Social Media Marketing | [link] [link] DJ Waldow Mr. Baer – How about Constant Contact buying Nutshell Mail? Someone should buy Flowtown, pronto. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages. I have a few thousand in my bank account.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Hubspot

MAY 2, 2019

The actors would then boast about the camera phone’s features to the tourists, essentially giving them a demo of the product without them consenting to or being aware of it. And by manufacturing a positive brand association that would compel the men to buy their product, they essentially manipulated their feelings to peddle a phone.

Ideal Customer Profiles 73

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 73

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Convince & Convert

JUNE 24, 2010

Maybe sampling and demos on location will fit better. I'd buy a book from him. Heck, I'd even buy a lithium powered weed whacker from him if he endorsed it. You’re thinking that I’m crazy. But, I’m not. I’ve been in marketing or advertising (online or otherwise) for 20 years.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Passive reading of your content will not move the prospect any closer to his/her decision to buy from you.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JUNE 15, 2010

The client’s engineering team created Flash demos of their software, which we incorporated into the new site. Copyright © 2010 Tiecas, Inc. We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Martech Advisor

DECEMBER 3, 2019

Nancy Duarte, in her 2010 book, Resonate: Present Visual Stories that Transform Audiences analyzes how powerful presentations such as Steve Jobs’ 2007 iPhone launch presentation use this technique to spellbind the audience. How can marketers use this technique to influence the buying decision? Converging Ideas.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Convince & Convert

AUGUST 19, 2010

Since April, 2010 Western River has collected more than 1,100 of these customer stories. DM me and I'll get you a demo. All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

markempa

JUNE 23, 2005

Here are just a few of the Marketing Tips in the article: Give them "meaty" marketing messages Teleprospecting works - if its done well Invite consultants to demos at trade shows Webinars are key for consultants and VARs Heres a few points that arent in the article: Resellers and IT consultants are unique - treat them that way.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Everything Technology Marketing

FEBRUARY 19, 2011

of respondents using this metric in 2010 to 65.7% This can be simple links placed within copy pointing to additional relevant content (for example, the sequel to your ebook or companion webcasts, videos, demos, self-diagnosis guides, competitive comparisons, etc).

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of respondents) and peers (28.7%). Vendor Brightspot?

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

Delivra

SEPTEMBER 26, 2018

84% of Americans are accessing the internet from smartphones—a percentage that has significantly risen from the 23% that was reported in 2010.— We’re looking forward to showing you a demo! Most of that time (17.6 hours) is during personal hours; not at work.— USC Annenburg. USC Annenburg. Flurry Mobile. Globalwebindex.

Multi-Channel 49

Multi-Channel SMS Advertising Channels Automation 49

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

SEPTEMBER 17, 2010

The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Online Marketing Institute

DECEMBER 23, 2010

Product DEMO : Have online videos that clearly demonstrate the value add of your product. Thesis Demo Site — See the Thesis Theme in action! link] 2010 B2B Marketing Blog Posts | A Comprehensive List – KoMarketing Associates [.] Fun Topics : Focus on fun topics related to your industry. Try it today!

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

s to ask before buying, ESP! per month) and the demo looks fantastic. She specializes in social media strategies that lead to actionable plans to achieve real world objectives. "How much time will you be able 2 dedicate?" I have to say that I am impressed so far.

Social Media 155

Social Media Media Paid Content Work Management 155

Metadata

DECEMBER 3, 2020

Because look, anybody can close… The leads that come to your website, click on the Get a Demo button, anybody can close those leads. I was the PM and marketing leader for an infosec product back in early 2010, ’11, all right? It was like, they were using the product, they were demoing the product. Very interesting.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

Because look, anybody can close… The leads that come to your website, click on the Get a Demo button, anybody can close those leads. I was the PM and marketing leader for an infosec product back in early 2010, ’11, all right? It was like, they were using the product, they were demoing the product. Very interesting.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Zoominfo

JUNE 3, 2021

Voice Over Internet Protocol (VoIP) came into mainstream use between 2010 and 2016. According to the research company Gartner, 90 percent of all IT leaders will stop buying on-premises communications this year as remote work still remains the norm for sales organizations. The growth of VoIP. percent) selling remotely.

Zoominfo 147

Zoominfo Cold Calling Lead Ranking Work Management 147

Zoominfo

JUNE 3, 2021

The growth of VoIP Voice Over Internet Protocol (VoIP) came into mainstream use between 2010 and 2016. According to the research company Gartner, 90 percent of all IT leaders will stop buying on-premises communications this year as remote work still remains the norm for sales organizations. percent) selling remotely.

Zoominfo 130

Zoominfo Cold Calling Work Management Trade Show 130

Online Marketing Institute

MAY 18, 2010

The ideal would be to map assets to the needs of the target customer and their place in the buying cycle. Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It's wonderful when foundational principles work isn't it?!! :-) leeodden Thanks Judy.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

OCTOBER 17, 2012

In fact, organizations with good alignment between sales and marketing teams achieved 20% annual revenue growth in 2010 , according to a study by the Aberdeen Group. A lead’s activity can reveal how close they are to a buying decision. A lead that requests a demo or views pricing information is showing a lot more interest.

Lead Ranking 28

Lead Ranking Top of Funnel Marketing Qualified Leads Marketing Funnels 28

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. Click360 applies AI to your CRM system to predict which prospects are most ready to buy. The idea was to extend search engine optimization (SEO) more broadly. SEO was (and is) about being found at the top of search results.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

B2B Marketing Zone Posts

APRIL 5, 2010

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Best of B2B Marketing. You heard me right.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

OCTOBER 29, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Adobe Demos Flash-to-HTML5 Conversion. Charlie Chaplin Clip Contains Footage. All Rights Reserved.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Hubspot

JUNE 25, 2012

Our sales organization gives demos of our software to people all the time. We were testing out a new group buying deal where those who purchased within a certain timeframe got a percentage off the cost of their software purchase with us. In June of 2010, we created the first Alternate Reality Game (ARG) for B2B marketers.

Hubspot 28

Hubspot Paid Search Agency Advertising Agencies Landing Pages 28

Marketing Insider Group

JULY 27, 2010

In this post, I will explain how you can use your best content to nurture these early stage leads to the point where they are ready to take the next step in their buying journey – and to take it with your company. Make sure you cover each buying stage. Michael Brenner Jul 27 2010 Brian, thanks for stopping by and commenting.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

BenchmarkONE

FEBRUARY 17, 2022

As the digital world evolves, customers are discovering and buying products online. . Podcasts : Podcast listenership has grown by a whopping 29% from 2010 to 2020. Some types of videos to create include explainers, product demos, sales videos, and testimonials. . Tips for Distributing Content Effectively.

Top of Funnel 67

Top of Funnel Content Marketing Planning Marketing Automation Services 67

Hubspot

MAY 18, 2012

HubSpot uses ads like the one you see below to send users to landing pages that offer free inbound marketing assessments , free software trials , and inbound marketing software demos. Rand Fishkin wrote an article back in 2010 about all the things he wished he’d known before starting his company. Do they work?

Paid Content 28

Paid Content Facebook Paid Search Agency Ads 28

Hubspot

FEBRUARY 7, 2018

That rep is responsible for presenting or demoing the product, resolving the buyer’s objections, and creating a proposal. Since 2010, the number of businesses bringing on board SDRs with less than one year of experience has increased four times. Once an SDR has determined the lead is qualified, they pass the opportunity to a sales rep.

Work Management 89

Work Management Marketing Management Cross-Selling Budget Programs 89

Vidyard

MARCH 30, 2017

And before I knew it, in 2010 I opened up WireBuzz ! And that’s a huge opportunity – explain the complex, in simple to understand terms, and people buy at faster rates. Watch his team, see him sit down with clients, basically get a free demo with Gary. It’s just that simple.

Bandwidth 50

Bandwidth Marketing Automation Services Paid Search Agency Work Management 50

B2B Digital Marketer

OCTOBER 5, 2020

15:15 – The B2B buying cycle. Buying awareness for B2B and super-targeted awareness has never been easier than it is right now.”. Because back then, Jim, you probably remember this before the internet, you could buy a software, but you had to go and buy the CD, stick it in your computer. Timestamps/Outline. Absolutely.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Convert

MARCH 21, 2023

Back then, they were “luminous mosaics of red and blue squares” to help securities traders make buying decisions — because our brains pick colors better than numbers. For a demo experience, log in with username “demo” and password “demo”. You can, however, get a demo. 5 from 375 reviews and 8.5/10

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convince & Convert

MARCH 16, 2010

I don't want to play Mafia Wars, buy a cartoon pig or anything else. Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Those are the people I am interested in. Teens don't pay for statistical consulting services. to people like me.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124