The ROI Guy

FEBRUARY 22, 2013

A few articles have appeared recently touting the death of Buyer Personas, which prompted me to ask Jim Ninivaggi, Sales Enablement service lead from SiriusDecisions about whether this was really true. They are more than ever footing the bill for the solutions, so a positive business case becomes vital. What is their motivation?

Buyer Personas 40

Buyer Personas Work Management Marketing Management Marketing Proposals 40

SalesIntel

NOVEMBER 17, 2022

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). Strong ROI : When done effectively, email marketing can generate a strong return on investment (ROI) by driving sales and revenue for your edtech business. Plan content ideas for buyer personas in this stage. Venture capitalists (VCs) invested $20.8

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Tony Zambito

OCTOBER 18, 2015

Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. by Evan Shuster. The Internet Propels Buying Behavior Shifts.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

DemandBase

MARCH 30, 2020

Everyone can’t be an expert in every task, at some point, we need to trust that our colleagues or business partners know more about a key aspect of our business than we do. That’s why businesses partner with agencies, vendors, consultants, etc. Optimizing to the wrong, usually short-term, KPIs like CTR.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    An even more profound and sobering fact is that 80% of business buyers today say that they found their vendors as opposed to vendors finding them.  Image via Wikipedia. What is happening? 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

PureB2B

JULY 14, 2020

The secret sauce is in engaging those in your target persona who have a need/challenge/problem that your solution will solve for. Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. M: Its not just about engagements anymore.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

The secret sauce is in engaging those I your target persona who have a need/challenge/problem that your solution will solve for. Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

The secret sauce is in engaging those I your target persona who have a need/challenge/problem that your solution will solve for. Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Mass-manufacturing is a highly competitive business in today’s interconnected and ever-expanding global marketplace. The role of digital marketing in driving sales and business growth is obvious.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Tony Zambito

MAY 13, 2011

.  The Basone Buyersphere Report surveys approximately 1,000 businesses, heavily comprised of UK and European firms and ranging from small to multi-national enterprises, on the steps they take in making purchases.    Business leaders then in B2B felt that it would not amount to being a big influence in their B2B businesses. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Stevens & Tate

AUGUST 10, 2020

In effort to combat the negative economic backlash of Covid-19, Hulu has created an opportunity for small businesses to use its platform. Lessons Learned: Buyer Persona Gone Wrong. Creating a buyer persona is essential to effective attraction marketing. COVID-19 Is the Asteroid That Struck American Small Business.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Hubspot

DECEMBER 8, 2010

Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 , Salesforce.com's user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. In his presentation, Volpe discussed marketers' addiction to advertising.

Search Engine Marketing 28

Search Engine Marketing Search Marketing Salesforce.com Buyer Personas 28

Tony Zambito

AUGUST 16, 2010

Will business historians in the future write about the year 2010 being the defining moment that brought on the advent of social media and digital marketing into the mainstream? Will we see a significant shift in our definition of the buyer persona to the digital buyer persona?

Buyer Personas 100

Buyer Personas Allocation Marketing & Strategy Social Media 100

Hubspot

DECEMBER 12, 2018

Whether you're an entrepreneur looking for investors for your small business, or the CEO of a large corporation, a business plan can help you succeed and is a critical component for long-term growth. In fact, one study found companies that use business plans grow 30% faster than those that don't.

Examples 99

Examples Work Management Buyer Personas Planning 99

Ambal's Amusings

APRIL 19, 2010

We asked Patsi Krakoff "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". aka The Blog Squad, is a Content Marketing Specialist helping professionals and small businesses with Content Strategies including smart blogging. Patsi Krakoff's Marketing Prediction for 2010.

Personalization 100

Personalization Content Marketo Small Business Marketing 100

Sprout Social

JUNE 14, 2022

In 2010, Betty White became the oldest person to host SNL after nearly half a million people liked a Facebook page petitioning her to take the gig. While Gen Z is beginning to break away from that trope, younger creators are still highly conscious of their digital persona. Maybe we shouldn’t be surprised.

Demographics 99

Demographics Class Social Media Trust Marketing 99

Tony Zambito

MAY 16, 2010

.  Gaining insight into how these choices are aligned with a buyer’s goal orientation becomes a marketing and selling imperative for high stakes business model shifts, strategies, and new initiatives.    A simple example could be stereo equipment. 

Buyer Personas 100

Buyer Personas Demand Generation Agencies Social Media Correlation 100

Anyword

DECEMBER 20, 2023

While AI has made it easy for businesses to effectively create content at scale, it has also brought about the issue of “AI content hallucinations,” where fact and fiction can become blurred. For instance, imagine a business using an AI chatbot to generate marketing content.

Tips 40

Tips Lead Ranking Rules Content 40

Tony Zambito

MAY 5, 2010

The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing.  In parallel to the digital marketing makeover is the digital buyer persona makeover.  Image by HubSpot via Flickr.     History does have that uncanny way of repeating itself. 

Social Media 100

Social Media Buyer Personas Media Marketing Automation Services 100

Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Share: Read more from Content Marketing Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 2 Comments Post a comment Ryan Beale Jun 3 2010 Hey Michael, Once again, nice tips here. Know your prospects pain points. Know them all.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Convince & Convert

SEPTEMBER 14, 2010

Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. The way to do this practically is to borrow a technique from social media and use tagging. Pick a set of psychographic properties that are predictive of future customer value.

Social Media 123

Social Media Work Management Marketing Management Media 123

KoMarketing Associates

JUNE 16, 2014

This not only helps identify appropriate tone and style, but it also helps drive valuable business leads to the site. Developing buyer personas is a critical piece of this process. Personas allow you to uncover information beyond the basics, including role in organization, third-party influences, and more.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Tony Zambito

JANUARY 30, 2011

One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    I can tell you that audience development is serious business and at the very essence of survival for arts and culture organizations. . 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

B2B Marketing Traction

OCTOBER 18, 2010

SWOT Analysis with Action: I know that SWOT (strengths, weaknesses, opportunities, threats) analyses are out of favor with some business advisors, but I like them because they are easy for business owners to understand and act upon (they are not necessarily easy to do, especially if you own the business).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

SWOT Analysis with Action: I know that SWOT (strengths, weaknesses, opportunities, threats) analyses are out of favor with some business advisors, but I like them because they are easy for business owners to understand and act upon (they are not necessarily easy to do, especially if you own the business).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

Brightedge

MAY 16, 2021

She has practical advice on how to move beyond profiles to personas and solid go-to-market planning. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. Web sites are the primary interface between most businesses and their customers. Download the SEO initiatives playbook.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 18, 2011

First the good news – 76 percent of small and medium sized manufacturers and industrial companies reported that their websites made a contribution to their growth during the second half of 2010. This is also a close representation of buyer personas at these companies.

Marketing Websites 60

Marketing Websites Buyer Personas Customer Surveys Advertising Mediums 60

Hubspot

APRIL 13, 2017

Early on in my career – dating back to 2010 when Google Analytics still let you view keywords that led to organic website visits – I sold enterprise-level search engine marketing services for a small startup in my hometown of Charlottesville, VA. created a beginner's guide to applying content marketing to your business.

Enterprise Management 70

Enterprise Management Work Management Paid Search Agency Marketing Management 70

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously. United States License.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Industrial Marketing Today

AUGUST 17, 2010

When developing content, it’s important to build customer personas, and create individual content paths for each of them. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Hubspot

OCTOBER 10, 2020

It was launched in October of 2010, where its app store. While there are various ways to market yourself or your business on Instagram, it’s impossible to do so without first understanding your Instagram engagement rate. Business Profiles to see impressions. Instagram turns 10 in 2020. Why does Instagram engagement rate matter?

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Tony Zambito

DECEMBER 19, 2010

  We all know buyer behavior has changed so much that the B2B business world has to find ways to adapt or be left in the dust.    But I’ve got to tell you that all he’s doing is constantly trying to jump through hoops for us to get over the darn hassle we have with just doing business.” 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Marketing Insider Group

SEPTEMBER 7, 2011

They suggest we invest in conversational channels like twitter and blogging and also look at customizing messages for various buyer “personas&# like the ROI-minded, the risk-averse, the innovator and the buyer seeking a long-term relationship. Crush the competition with better business results for less money spent on marketing.

Top of Funnel 100

Top of Funnel Inbound Marketing Paid Search Agency Cold Calling 100

Influitive

OCTOBER 26, 2015

You just need to find one that works for your business. That’s right, even this search-engine giant has its own referral marketing program , rewarding business customers for each new user they sign up for Google Apps for Work. As a result, the company saw its membership skyrocket by about 60% in 2010.

Budget Programs 100

Budget Programs Examples Peer-to-peer Lead Ranking 100